Certificate in Sales Techniques + Negotiation Skills + CRM Software Basics (3 Certifications)

Description

Course Name: Certificate in Sales Techniques + Negotiation Skills + CRM Software Basics (3 Certifications)
Course Id: CST/NS/CRM/Q0101.

Eligibility: 10th Grade (High school) or equivalent is required.

Objective: The Certificate in Sales Techniques + Negotiation Skills + CRM Software Basics is designed to provide learners with essential skills for effective sales and customer relationship management. The course covers sales strategies, prospecting, lead generation, negotiation techniques, closing deals, and client engagement. Students also learn the fundamentals of CRM software for tracking leads, managing customer interactions, and optimizing sales pipelines.

Duration: Three Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Module 1: Introduction to Sales
Overview of sales and its importance, Types of sales (B2B, B2C, inside sales, field sales), Understanding the sales process, Role of a sales professional, Identifying target markets, Customer buying behavior, Sales ethics and professionalism, Setting sales goals, Key performance indicators (KPIs) in sales, Case studies of successful sales strategies.

Module 2: Sales Techniques & Strategies
Prospecting and lead generation, Effective sales presentations, Consultative selling techniques, Handling objections and rejections, Product demonstration skills, Upselling and cross-selling strategies, Closing techniques, Relationship selling, Customer-centric approach, Practical sales exercises and role-plays.

Module 3: Negotiation Skills
Principles of negotiation, Preparing for negotiations, Understanding needs and priorities, Building rapport and trust, Persuasion and influence techniques, Handling conflicts and deadlocks, Win-win negotiation strategies, Overcoming barriers in negotiation, Communication and listening skills for negotiation, Case studies and practical exercises.

Module 4: Customer Relationship Management (CRM) Basics
Introduction to CRM, Importance of CRM in business, CRM software overview (Salesforce, Zoho, HubSpot), Managing customer data and contacts, Tracking sales and interactions, Automating follow-ups, Segmenting customers and leads, Reporting and analytics, Data privacy and security in CRM, Practical exercises on CRM platforms.

Module 5: Sales Analytics & Performance Management
Understanding sales metrics and dashboards, Analyzing sales data for insights, Forecasting sales trends, Evaluating sales performance, Identifying gaps and opportunities, Setting actionable plans, Using CRM for analytics, Improving team performance, Reporting to management, Case studies on sales performance improvement.

Module 6: Professional Practice & Career Development
Developing a personal sales plan, Building a professional sales portfolio, Networking and relationship building, Freelancing and consultancy opportunities in sales, Continuous learning and skill enhancement, Time management for sales professionals, Client communication best practices, Ethics and compliance in sales, Preparing for interviews in sales roles, Capstone project – Execute a complete sales cycle including prospecting, negotiation, CRM management, and closing.

Career Opportunities in India

Entry-Level Roles (0–2 Years)

• Sales Executive / Trainee

• CRM Executive / Assistant

• Tele-sales / Inside Sales Executive

• Customer Relationship Associate

• Junior Business Development Executive

Salary Range: ₹2.5 – 4.5 LPA

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Mid-Level Roles (3–6 Years)

• Sales Representative / Sales Officer

• Account Manager / CRM Specialist

• Business Development Executive / Manager

• Key Account Manager

• Territory Sales Manager

Salary Range: ₹4.5 – 8 LPA

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Senior-Level Roles (7+ Years)

• Senior Sales Manager / Regional Sales Manager

• Head of Sales / Business Development Director

• CRM Consultant / Manager

• National Sales Manager

• Entrepreneur – Sales & Distribution Consultancy

Salary Range: ₹8 – 20+ LPA depending on industry and client portfolio

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Freelancing & Entrepreneurship Opportunities

• Freelance sales and business development consultant

• CRM consultancy and implementation for small businesses

• Lead generation and sales strategy services

• Sales training workshops and online courses

• Start your own sales or distribution agency

Earnings: ₹3 – 25+ LPA depending on clients, projects, and business scale

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Key Skills Gained

• Effective sales techniques and closing strategies

• Negotiation and persuasion skills

• CRM software usage and management (e.g., Salesforce, Zoho, HubSpot)

• Customer relationship building and client retention

• Lead generation and pipeline management

• Territory and account management

• Performance tracking and reporting

• Freelancing, consultancy, and entrepreneurship in sales

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Summary Table