Description
Course Name: Certificate in Sales & Marketing
Course Id: CSM/Q0001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Certificate in Sales & Marketing develops practical skills required to promote products and services, communicate with customers, generate leads and support business sales activities. The course covers sales fundamentals, marketing principles, consumer behaviour, market research, selling techniques, product promotion, customer relationship management, lead generation, digital marketing and sales performance monitoring. It prepares learners to understand customer requirements, support marketing activities, handle basic sales processes and contribute to customer acquisition and business growth.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Sales and Marketing: Meaning and Scope of Sales and Marketing, Importance of Sales and Marketing in Business, Relationship Between Sales and Marketing, Basic Marketing Concepts and Principles, Sales Functions and Activities, Understanding Customer Needs and Value, Sales and Marketing Objectives, Roles and Responsibilities of Sales and Marketing Professionals, Ethical Sales and Marketing Practices, Emerging Trends in Sales and Marketing.
Module 2: Market and Customer Understanding: Fundamentals of Market Research, Understanding Consumer Behaviour, Customer Needs and Buying Motives, Customer Segmentation and Profiling, Target Market Identification, Competitor and Market Analysis, Customer Buying Decision Process, Identifying Market Opportunities, Understanding Customer Expectations, Using Market Information for Business Decisions.
Module 3: Marketing Mix and Promotional Activities: Introduction to Marketing Mix, Product and Service Management, Product Features and Customer Benefits, Pricing Principles and Strategies, Promotion and Marketing Communication, Advertising and Sales Promotion, Public Relations and Promotional Activities, Distribution Channels and Market Reach, Developing Marketing Campaigns, Evaluating Promotional Effectiveness.
Module 4: Sales Process and Selling Skills: Fundamentals of the Sales Process, Prospect Identification and Lead Generation, Lead Qualification and Customer Approach, Understanding Customer Requirements, Sales Presentation and Product Demonstration, Consultative Selling Techniques, Handling Customer Questions and Objections, Negotiation and Persuasion Skills, Sales Closing Techniques, Customer Follow-Up and Relationship Building.
Module 5: Customer Relationship and Digital Marketing: Fundamentals of Customer Relationship Management, Customer Acquisition and Retention, Customer Service and Experience, Customer Loyalty and Referral Practices, Introduction to Digital Marketing, Social Media Marketing Fundamentals, Email and Content Marketing, Search Engine Optimization and Online Visibility, Digital Lead Generation, Integrating Digital Marketing with Sales Activities.
Module 6: Sales and Marketing Performance Management: Sales Targets and Performance Planning, Sales Funnel and Pipeline Management, Sales Performance Metrics, Marketing Performance Indicators, Revenue and Customer Analysis, Campaign and Promotional Performance, Customer Feedback and Satisfaction Measurement, Sales and Marketing Reports, Using Business Data for Improvement, Future Trends in Sales and Marketing.
Job Opportunities after Certificate in Sales & Marketing
Graduates can pursue entry-level opportunities in sales, marketing, customer service, retail sales, lead generation, business development, customer relationship management and promotional activities across different industries.
Top Roles: Sales Executive, Marketing Assistant, Sales & Marketing Executive, Sales Coordinator, Marketing Coordinator, Business Development Executive, Customer Relationship Executive, Lead Generation Executive, Retail Sales Executive and Sales Support Executive.
Key Skills: Selling skills, marketing fundamentals, market research, consumer behaviour, customer communication, lead generation, negotiation, product promotion, customer relationship management, digital marketing, sales follow-up and performance reporting.
Salary Range (India):
- Entry-level: ₹2.5–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25+ LPA
- Top-level: ₹25–40+ LPA
Scope: Sales and marketing skills are required across retail, FMCG, e-commerce, banking, financial services, IT, telecommunications, healthcare, education, hospitality, manufacturing, real estate and other service industries. Learners can develop careers in sales, marketing, customer relationship management, business development, retail sales and digital promotion or use these skills to support entrepreneurial and small-business activities.
