Certificate in Sales & Marketing Management

Description

Course Name: Certificate in Sales & Marketing Management

Course Id: CS&MM/Q1001.

Eligibility: Completion of 10th Grade (high School) or equivalent.

Objective: The Certificate in Sales & Marketing Management is an advanced-level program that provides professionals with the knowledge and skills necessary to excel in strategic sales and marketing roles. The program covers both traditional and digital marketing, customer relationship management, sales leadership, market research, and brand management, preparing graduates for senior-level positions in the dynamic and competitive business world.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes in each Module.
No. of Questions- 30. (Multiple Choice Questions) in each Module.
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Basics of Information technology- The Basics – What is Information, What Is A Computer, What do we mean by general purpose, Computers Are Programmable, How computers, process, information, Processing – the ‘Black Box’ model, Components of a Computer System, Types Of Computer, Computer Organization – the Von Neumann model, Computer Hardware components.

Marketing Legislation- Marketing and Sales– Introduction to Marketing Mix, Types of Marketing Mix, Significance / Importance of Marketing Mix, Place/Distribution, Direct distribution, Market Segmentation Targeting and Positioning, Understand the importance of Segmentation, Concept of Market Segmentation.

 Principles of Marketing management- Market Segmentation, Targeting and Positioning- The target marketing process, Market segmentation, Segmenting consumer markets, The Concept of Market Segmentation, A Tale of Two Approaches, The Process of Market Segmentation, Market Segmentation in Consumer Markets, Profile Criteria, Geographic.

Principles of Sales management- Introduction, Definition, Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit, Need and Importance, Functions of Sale Organization, Structure of Sales Organization, Steps to establish a sales structure, Keywords.

Demonstrating appropriate sales skills- Professional Selling, Outline, Overcoming Sales Fears, Selling, Professional, Professional Continued, Some Characteristics of Professional selling, The Basic Sales Cycle, Know Thyself- Listening Skills.

Professional code of business and sales ethic- Concept of Business Ethics, Introduction to Business Ethics, Meaning of Ethics, Meaning of Business Ethics, Definition of Business Ethics, Importance of Business Ethics, Nature of Business Ethics, Role of Ethics, Purpose of Business Ethics, Elements of Business Ethics, Advantages of Business Ethics.

Job Opportunities after completion of Certificate in Sales & Marketing Management course:

After successful completion of the Certificate in Sales & Marketing Management program, graduates are well-equipped with advanced skills in sales strategy, marketing tactics, customer behavior, branding, digital marketing, and market analysis. The program provides in-depth knowledge that helps individuals take on leadership roles in sales and marketing departments across various industries.

Graduates from this program are prepared for managerial and strategic roles that go beyond the basics of sales and marketing, allowing them to drive business growth, customer acquisition, and brand positioning. They can work in diverse sectors, such as FMCG, retail, IT, automotive, healthcare, entertainment, and more.

Career Options for Graduates of the Certificate in Sales & Marketing Management:

1. Sales & Marketing Manager

• Role: Sales and Marketing Managers are responsible for overseeing the development and implementation of marketing and sales strategies. They work closely with both teams to ensure that sales targets are met and marketing campaigns align with business objectives.
• Salary Range:
  • Entry-level: ₹6,00,000 – ₹8,00,000 per annum
  • Mid-level: ₹8,00,000 – ₹12,00,000 per annum
  • Senior-level: ₹12,00,000 – ₹20,00,000+ per annum

2. Brand Manager

• Role: Brand Managers are responsible for maintaining and growing the brand’s image. They oversee marketing strategies, advertising, product development, and customer engagement to ensure that the brand maintains its competitive edge in the market.
• Salary Range:
  • Entry-level: ₹5,00,000 – ₹8,00,000 per annum
  • Mid-level: ₹8,00,000 – ₹12,00,000 per annum
  • Senior-level: ₹12,00,000 – ₹20,00,000+ per annum

3. Digital Marketing Manager

• Role: Digital Marketing Managers are responsible for developing and executing online marketing campaigns, SEO, SEM, social media strategies, and online customer engagement. They focus on enhancing the digital presence of the brand and driving traffic to the website or platform.
• Salary Range:
  • Entry-level: ₹4,50,000 – ₹7,00,000 per annum
  • Mid-level: ₹7,00,000 – ₹12,00,000 per annum
  • Senior-level: ₹12,00,000 – ₹18,00,000+ per annum

4. Sales Director

• Role: Sales Directors oversee the entire sales operation of a company. They lead teams of sales managers, develop sales strategies, and ensure that sales targets are met across different regions. This role involves high-level strategic planning and decision-making.
• Salary Range:
  • Entry-level: ₹8,00,000 – ₹12,00,000 per annum
  • Mid-level: ₹12,00,000 – ₹18,00,000 per annum
  • Senior-level: ₹18,00,000 – ₹25,00,000+ per annum

5. Marketing Director

• Role: Marketing Directors lead the marketing division of a company and create high-level marketing strategies for brand positioning, customer engagement, and growth. They oversee both traditional and digital marketing activities.
• Salary Range:
  • Entry-level: ₹10,00,000 – ₹15,00,000 per annum
  • Mid-level: ₹15,00,000 – ₹25,00,000 per annum
  • Senior-level: ₹25,00,000 – ₹40,00,000+ per annum

6. Product Manager

• Role: Product Managers are responsible for the entire lifecycle of a product, from conceptualization to delivery. They work with the marketing, sales, and production teams to ensure that the product meets market demands and aligns with the company’s business strategy.
• Salary Range:
  • Entry-level: ₹5,00,000 – ₹8,00,000 per annum
  • Mid-level: ₹8,00,000 – ₹12,00,000 per annum
  • Senior-level: ₹12,00,000 – ₹20,00,000+ per annum

7. Business Development Manager

• Role: Business Development Managers focus on identifying new business opportunities, partnerships, and markets. They are key players in driving the growth of a business by building relationships with clients, negotiating deals, and expanding the company’s reach.
• Salary Range:
  • Entry-level: ₹4,50,000 – ₹7,00,000 per annum
  • Mid-level: ₹7,00,000 – ₹12,00,000 per annum
  • Senior-level: ₹12,00,000 – ₹18,00,000+ per annum

8. Market Research Analyst

• Role: Market Research Analysts collect and analyze data to help businesses understand market conditions, customer needs, and competitors. They play a critical role in helping companies develop effective marketing and sales strategies.
• Salary Range:
  • Entry-level: ₹4,00,000 – ₹6,00,000 per annum
  • Mid-level: ₹6,00,000 – ₹10,00,000 per annum
  • Senior-level: ₹10,00,000 – ₹15,00,000+ per annum

9. Public Relations (PR) Manager

• Role: PR Managers manage the public image of a company or brand. They handle media relations, press releases, and reputation management, working closely with marketing and sales teams to maintain the brand’s positive image in the public eye.
• Salary Range:
  • Entry-level: ₹4,50,000 – ₹6,00,000 per annum
  • Mid-level: ₹6,00,000 – ₹9,00,000 per annum
  • Senior-level: ₹9,00,000 – ₹15,00,000+ per annum

10. Customer Relationship Manager

• Role: Customer Relationship Managers handle customer retention strategies, ensuring that customers remain loyal and satisfied. They work on solving issues, improving the customer experience, and managing feedback loops to create stronger customer relationships.
• Salary Range:
  • Entry-level: ₹5,00,000 – ₹8,00,000 per annum
  • Mid-level: ₹8,00,000 – ₹12,00,000 per annum
  • Senior-level: ₹12,00,000 – ₹20,00,000+ per annum

11. E-commerce Manager

• Role: E-commerce Managers oversee the online sales operations of a company. They manage product listings, online marketing campaigns, user experience, and sales platforms such as websites and mobile apps.
• Salary Range:
  • Entry-level: ₹5,00,000 – ₹7,00,000 per annum
  • Mid-level: ₹7,00,000 – ₹12,00,000 per annum
  • Senior-level: ₹12,00,000 – ₹18,00,000+ per annum

Key Skills Developed During the Program:

• Sales Strategy Development: Planning and executing strategies to boost sales and achieve business goals.
• Branding and Positioning: Understanding how to position products in the market and maintain brand integrity.
• Consumer Behavior: Studying how consumers make purchasing decisions and adapting marketing strategies accordingly.
• Digital Marketing: Learning how to leverage online tools such as social media, SEO, SEM, and email marketing to drive sales.
• Market Research & Analysis: Conducting research to understand market trends, customer demands, and competition.
• Advertising & Promotion: Developing effective advertising strategies across digital and traditional platforms.
• Negotiation & Communication: Refining communication skills for negotiating deals, managing client relations, and leading teams.

Salary Growth Factors:

• Experience: More experience leads to higher-paying positions, especially in leadership roles.
• Industry: Certain industries like IT, FMCG, healthcare, and pharmaceuticals offer higher salaries due to the complexity of the market and high demand for skilled professionals.
• Location: Salaries in metropolitan cities like Delhi, Mumbai, Bengaluru, and Hyderabad tend to be higher due to the presence of major corporate headquarters and higher living costs.

Career Growth Potential:

• Entry-Level: Graduates typically start as Marketing Executives, Sales Executives, or Business Development Associates.
• Mid-Level: With experience, graduates can move into managerial roles like Marketing Manager, Sales Manager, or Brand Manager.
• Senior-Level: Senior roles include Marketing Director, Sales Director, or even Chief Marketing Officer (CMO) or Vice President of Sales.

Conclusion:

The Certifiacte in Sales & Marketing Management provides a solid foundation for graduates to pursue a wide range of career opportunities in sales, marketing, and business development. With a focus on strategic thinking and advanced skills, graduates can expect excellent career growth and salary potential, especially as they progress into leadership roles. The salary range is highly competitive, and opportunities for advancement in dynamic industries are plentiful.