Description
Course Name: Certificate in Sales Management + Customer Relationship Management (CRM) + Negotiation Skills (3 Certifications)
Course Id: CSM/CRM/NS/Q0101.
Eligibility: 10+2 Grade (Higher Secondary) or equivalent is required.
Objective: The Certificate in Sales Management + Customer Relationship Management (CRM) + Negotiation Skills is designed to provide learners with practical expertise in managing sales teams, fostering customer relationships, and negotiating effectively. The course covers sales strategy development, pipeline management, client acquisition, CRM software usage for tracking and engagement, and techniques for successful negotiation and closing deals. Students also learn to analyze sales data, optimize processes, and enhance customer satisfaction.
Duration: Three Months.
 How to Enroll and Get Certified in Your Chosen Course:
 Step 1: Choose the course you wish to get certified in.
 Step 2: Click on the “Enroll Now” button.
 Step 3: Proceed with the enrollment process.
 Step 4: Enter your billing details and continue to course fee payment.
 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
 Step 7: Once you complete the course, take the online examination.
 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Fundamentals of Sales Management
Introduction to sales management, Role and responsibilities of a sales manager, Types of sales channels, Sales planning and forecasting, Setting sales targets, Sales process and techniques, Territory and account management, Sales team recruitment and training, Performance monitoring and evaluation, Ethical practices in sales.
Module 2: Advanced Sales Techniques
Consultative selling, Solution selling, B2B and B2C sales strategies, Cold calling and lead generation, Prospecting and qualifying leads, Handling objections and rejections, Closing techniques, Upselling and cross-selling, Key account management, Sales reporting and analytics.
Module 3: Customer Relationship Management (CRM) Basics
Introduction to CRM, Importance of customer relationships, CRM software overview, Customer data collection and management, Segmentation and targeting, Customer lifecycle management, Personalized communication strategies, Loyalty programs and retention, CRM metrics and KPIs, Case studies in CRM implementation.
Module 4: Advanced CRM Strategies
Customer experience management, Using CRM for sales automation, Data-driven decision making, Integrating CRM with marketing, Social CRM strategies, Customer feedback and surveys, Managing high-value clients, Conflict resolution with customers, Improving customer satisfaction, Measuring ROI of CRM initiatives.
Module 5: Negotiation Skills Fundamentals
Introduction to negotiation, Principles and ethics of negotiation, Types of negotiation, Preparing for negotiation, Understanding needs and interests, Communication and active listening skills, Persuasion and influence techniques, Handling difficult negotiations, Win-win negotiation strategies, Role-playing and simulation exercises.
Module 6: Applied Sales, CRM & Negotiation Skills
Integrating sales management, CRM, and negotiation for business success, Case studies of effective sales campaigns, Building long-term client relationships, Presentation and pitching skills, Team coordination and leadership in sales, Negotiation in cross-cultural contexts, Problem-solving in client management, Professional communication skills, Career opportunities in sales and CRM, Capstone project and practical evaluation.
Career Opportunities in India
Entry-Level Roles (0–2 Years)
-
Sales Executive / Sales Trainee
-
CRM Executive / Customer Support Associate
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Business Development Assistant
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Tele Sales / Inside Sales Representative
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Client Relationship Assistant
Salary Range: ₹2.5 – 4.5 LPA
Mid-Level Roles (3–6 Years)
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Sales Manager / Team Lead
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CRM Manager / Customer Relationship Specialist
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Key Account Manager
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Business Development Manager
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Territory Sales Manager
Salary Range: ₹4.5 – 8 LPA
Senior-Level Roles (7+ Years)
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Senior Sales Manager / Head of Sales
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CRM Director / Customer Experience Manager
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National / Regional Sales Manager
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Sales Consultant / Business Strategy Advisor
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Entrepreneur – Own Sales & Marketing Agency
Salary Range: ₹8 – 18+ LPA depending on industry, organization, and experience
Freelancing & Entrepreneurship Opportunities
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Freelance sales consultant or trainer
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CRM implementation and consulting services for small businesses
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Sales process optimization for startups
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Entrepreneurship in sales & marketing services or lead generation businesses
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Conducting workshops and online courses in sales management and negotiation
Earnings: ₹3 – 20+ LPA depending on clients, projects, and business scale
Key Skills Gained
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Sales planning, forecasting, and management
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CRM tools and customer relationship strategies
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Negotiation, persuasion, and closing techniques
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Lead generation and client acquisition strategies
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Performance tracking and sales analytics
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Communication, interpersonal, and client engagement skills
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Entrepreneurship in sales and business development
Summary Table
| Career Stage | Roles | Salary / Earnings Range (â‚ą LPA) |
|---|---|---|
| Entry-Level | Sales Executive, CRM Associate, Business Development Assistant | 2.5 – 4.5 |
| Mid-Level | Sales Manager, CRM Manager, Key Account Manager | 4.5 – 8 |
| Senior-Level | Senior Sales Manager, CRM Director, Sales Consultant | 8 – 18+ |
| Freelancing/Entrepreneurship | Freelance Sales Consultant, CRM Consultant, Agency Owner | 3 – 20+ |
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