Certificate in Sales Funnel Creation + Email Marketing + Lead Generation (3 Certifications)

Description

Course Name: Certificate in Sales Funnel Creation + Email Marketing + Lead Generation (3 Certifications)
Course Id: CSFC/EM/LG/Q0101.

Eligibility: 10th Grade (High school) or equivalent is required.

Objective: The Certificate in Sales Funnel Creation + Email Marketing + Lead Generation is designed to provide learners with integrated knowledge of customer acquisition and conversion strategies. The course covers funnel design principles, landing page optimization, email campaign strategies, automation tools, copywriting techniques, and CRM (Customer Relationship Management) integration.

Duration: Three Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Module 1: Fundamentals of Digital Sales & Marketing
Introduction to digital marketing ecosystem, Understanding customer journey and buyer personas, Basics of sales funnel concepts, Stages of awareness, consideration, and decision, Role of psychology in marketing, Inbound vs. outbound marketing, Content as a driver of sales funnels, Importance of trust and credibility in sales, Key digital platforms for funnels, Case studies of successful funnels.

Module 2: Sales Funnel Creation
Defining sales funnel goals, Tools and platforms for funnel creation (ClickFunnels, WordPress, Leadpages), Landing page design and structure, Crafting persuasive sales copy, Using CTAs (Call to Actions) effectively, Building opt-in forms and lead magnets, A/B testing for funnel optimization, Retargeting and remarketing strategies, Funnel performance tracking, Creating automated funnel workflows.

Module 3: Email Marketing Strategies
Introduction to email marketing, Email marketing platforms (Mailchimp, ConvertKit, ActiveCampaign), Building an email subscriber list, Creating engaging newsletters, Writing persuasive subject lines, Personalization and segmentation in emails, Email automation workflows, Drip campaigns for nurturing leads, Email performance metrics (CTR, Open Rate, Conversion), Avoiding spam filters and ensuring deliverability.

Module 4: Lead Generation Techniques
Introduction to lead generation, Free vs. paid lead generation methods, Social media lead generation (LinkedIn, Facebook, Instagram), Using lead magnets (ebooks, webinars, free trials), Paid ads for lead generation (Google Ads, Facebook Ads), SEO and content-driven lead generation, Landing page optimization for leads, Lead qualification and scoring, CRM tools for lead management, Case studies of effective lead generation campaigns.

Module 5: Conversion Optimization & Customer Retention
Converting leads into paying customers, Understanding sales psychology, Building trust through testimonials and reviews, Upselling and cross-selling strategies, Designing high-converting checkout pages, Customer onboarding strategies, Retention through loyalty programs, Post-purchase email campaigns, Handling objections and customer queries, Data-driven optimization for conversions.

Module 6: Practical Application & Career Development
Creating a sales funnel project from scratch, Designing email marketing sequences for campaigns, Running a small-scale lead generation campaign, Tracking ROI and marketing KPIs, Legal and ethical considerations in marketing, GDPR and data privacy compliance, Building a career in sales funnel and email marketing, Freelancing opportunities in funnel design and lead generation, Networking with digital marketing communities, Final capstone project – Integrated Funnel + Email + Lead Gen Strategy.

Career Opportunities in India

Entry-Level Roles (0–2 Years)

• Digital Marketing Executive

• Email Marketing Specialist (Junior)

• Lead Generation Associate

• Sales Funnel Assistant / Coordinator

• Marketing Automation Trainee

Salary Range: ₹2.5 – 4.5 LPA

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Mid-Level Roles (3–6 Years)

• Sales Funnel Strategist / Marketing Specialist

• Email Campaign Manager

• Performance Marketing Executive

• Lead Generation Manager (B2B/B2C)

• CRM Executive (HubSpot, Zoho, Salesforce, etc.)

Salary Range: ₹4.5 – 8 LPA

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Senior-Level Roles (7+ Years)

• Digital Marketing Manager

• Growth Marketing Consultant

• Head of Sales & Marketing Automation

• CRM & Funnel Optimization Specialist

• Entrepreneur – Funnel Marketing Agency Owner

Salary Range: ₹8 – 18+ LPA (higher in startups & IT firms)

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Freelancing & Entrepreneurship Opportunities

• Freelance Sales Funnel Builder (ClickFunnels, Leadpages, etc.)

• Email Marketing Freelancer (Mailchimp, HubSpot, ConvertKit, etc.)

• Independent Lead Generation Consultant

• Agency Owner (Digital Marketing / Funnel Consulting)

• Providing Done-for-You Funnel & Lead Services for SMEs & Coaches

Earnings: ₹4 – 25+ LPA (project-based, retainer clients, or own agency)

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Key Skills Gained

• Sales Funnel Design & Implementation

• Email Marketing (Copywriting, Campaigns, Automation)

• Lead Generation (Organic & Paid)

• Landing Page Design & Conversion Optimization

• CRM Tools & Automation Platforms (HubSpot, Zoho, Salesforce, Mailchimp)

• Customer Journey Mapping & Nurturing

• Data Analytics & Funnel Performance Tracking

• Growth Hacking & Scaling Strategies

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Summary Table