Description
Course Name: Certificate in Public Relations + Crisis Communication + Media Handling (3 Certifications)
Course Id: CPR/CC/MH/Q0101.
Eligibility: 10+2 Grade (Higher Secondary) or equivalent is required.
Objective:This course is designed to equip learners with comprehensive knowledge and skills in managing public relations effectively. It covers the fundamentals of building and maintaining positive relationships between organizations and their audiences. The course also focuses on crisis communication strategies, enabling participants to respond swiftly and strategically to protect an organization’s reputation during challenging situations.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Introduction to Public Relations (PR)
Definition and scope of PR, History and evolution of PR, Role of PR in organizations, Types of PR (corporate, government, NGO), Understanding target audience, PR ethics and professionalism, Key PR tools and techniques, Building a personal and corporate brand, Case studies of successful PR campaigns, PR in digital and social media.
Module 2: Media & Communication Fundamentals
Understanding media landscape (print, broadcast, digital), Principles of effective communication, Communication channels and platforms, Writing press releases and media statements, Press kits and media materials, Crafting messages for different audiences, Public speaking and presentation skills, Media monitoring and analysis, Storytelling for PR, Social media management for PR.
Module 3: Crisis Communication Essentials
Definition and types of crises, Importance of crisis communication, Crisis management planning, Risk assessment and early warning systems, Role of PR in crisis situations, Handling negative publicity, Communicating during emergencies, Internal vs external communication, Crisis communication templates and frameworks, Case studies of crisis handling.
Module 4: Media Handling & Relations
Building relationships with journalists and media, Organizing press conferences and media events, Media interviews (print, TV, radio, online), Handling difficult questions and hostile media, Media spokesperson roles, Monitoring media coverage, Measuring media impact, Social media engagement in PR, Influencer and blogger relations, Legal and ethical considerations in media interactions.
Module 5: PR Campaign Planning & Execution
Steps to plan an effective PR campaign, Setting objectives and KPIs, Target audience segmentation, Content creation and messaging strategies, Choosing appropriate PR channels, Budgeting and resource allocation, Campaign scheduling and timelines, Monitoring campaign performance, Adjusting strategies based on feedback, Case studies of campaign execution.
Module 6: Professional Practice & Career Development
Building a PR portfolio, Freelancing and consultancy opportunities, Networking and professional associations, Digital PR tools and analytics, Ethics and legal considerations in PR practice, Enhancing personal branding for PR professionals, Career paths in PR, Crisis simulation exercises, Continuous learning and skill enhancement, Capstone project – Develop and present a complete PR and crisis communication strategy.
Job Opportunities in Public Relations & Corporate Communication
Professionals manage brand image, handle media relations, craft communication strategies, and oversee public perception for organizations and individuals.
Top Roles: PR Assistant, Media Relations Coordinator, Communication Executive, PR Intern, Social Media & Content Coordinator, PR Executive/Specialist, Media & Communications Officer, Crisis Communication Specialist, Corporate Communication Executive, PR & Event Coordinator, Senior PR Manager, Head of Communications, Public Affairs Director, Consultant, Entrepreneur (PR Agency)
Key Skills: PR strategy & media planning, press release writing, media engagement, crisis communication & reputation management, stakeholder communication, corporate messaging, event coordination, social media for PR, client handling, verbal & written communication
Salary Range (India):
- Entry-Level (0–2 Years): ₹2.5–4.5 LPA
- Mid-Level (3–6 Years): ₹4.5–8 LPA
- Senior-Level (7+ Years): ₹8–20+ LPA
- Freelancing / Entrepreneurship: ₹3–25+ LPA
Industries: PR agencies, corporate organizations, media houses, government & public affairs, event management companies, startups & SMEs
Scope: Career progression includes Assistant / Coordinator → Executive / Specialist → Manager / Director → Entrepreneur, with opportunities in freelance consultancy, agency setup, personal branding services, and corporate communication strategy.
