Description
Course Name: Diploma in Public Relation Officer
Course Id: DPRO/Q1001.
Education Qualification: 12th Pass.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Public Relations- Introduction, The Public Relations Environment, Definitions of Public Relations, Nature and Scope of Public Relations, Public Relations – Publics, The Process of Communication, The Public Relations Process, Benefits of Public Relations, Oral Communication, Speech and Interview, Printed and graphic Communication.
Code of Ethics in Public Relations- Ethics Defined Need for Ethical and Moral Standards of Society, Ethics in Public Relations-Unethical Practices in Public Relations, Impact of Public Relations on Society, Relation between Ethics and Professionalism, Relating Organizational Goals to Public Interest.
Effects of Good Public Realtion Strategies- Legal and Ethical Considerations in Public Relations, Concept of Social Responsibility in Business, Social Audit, Need for Ethical and Moral Standards of Society, Role of Public Relations : Information, Code of Ethics and Code of Conduct for Public Relations, Adoption of the Code of Ethics in India, Check Your Progress : Model Answers.
Public Relation and Brand Building- Aim and research question, Methodology and sources, Structure of the thesis, Limitations, Definitions, Building Strong brands, The fall of advertising and the rise of pr, How finish design brands use public relations in Building strong brands, Discussion, Concussion.
PR Campaign – Analysis and Implementation- Definitions of strategy, Definitions of Public Relations, Jargon busting, Why do you need a PR strategy, What are the essential elements, Conclusion, Jargon Busting -To whom are we talking, What is strategic planning and why do we need it, The Strategic Planning Process, Getting out what you put in.
Public Relations – Tools- Speeches delivered by experts, small sheets of paper distributed with your daily newspaper, advertisements on radio and television, huge display boards along the roadside giving information about a particular product, places where several products are displayed and sold, oral Communication, Speech and Interview.