Description
Course Name: Certificate in Performance Marketing
Course Id: CPM/Q0001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Certificate in Performance Marketing develops practical skills required to plan, execute, monitor and optimize measurable digital marketing campaigns. The course covers performance marketing fundamentals, audience targeting, paid search, social media advertising, display campaigns, lead generation, conversion tracking, campaign budgeting, marketing analytics and optimization techniques. It prepares learners to manage result-oriented campaigns, interpret marketing data, improve conversions and support customer acquisition and business growth through measurable digital strategies.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Performance Marketing: Meaning and Scope of Performance Marketing, Difference Between Performance Marketing and Traditional Marketing, Performance Marketing Objectives and Business Goals, Digital Customer Acquisition Fundamentals, Marketing Funnels and Customer Journeys, Target Audience and Buyer Persona Development, Key Performance Indicators in Digital Marketing, Performance-Based Campaign Planning, Ethical and Responsible Digital Advertising, Emerging Trends in Performance Marketing.
Module 2: Paid Search and Search Advertising: Fundamentals of Search Engine Advertising, Pay-Per-Click Marketing Concepts, Keyword Research for Paid Campaigns, Search Intent and Keyword Selection, Campaign and Ad Group Structure, Writing Effective Search Ad Copy, Landing Page Relevance and Conversion Experience, Bid and Budget Management Basics, Search Campaign Monitoring and Optimization, Measuring Paid Search Performance.
Module 3: Social Media Performance Advertising: Fundamentals of Paid Social Media Marketing, Social Advertising Campaign Objectives, Audience Targeting and Segmentation, Custom and Similar Audience Concepts, Social Media Ad Formats, Creative and Copy Development, Lead Generation Campaigns, Traffic and Conversion Campaigns, Retargeting and Remarketing Practices, Monitoring and Optimizing Social Media Campaign Performance.
Module 4: Conversion Optimization and Lead Generation: Understanding Conversion Funnels, Lead Generation Strategies, Landing Page Optimization, Calls-to-Action and Conversion Elements, Form and Checkout Optimization, Conversion Tracking Fundamentals, A/B Testing Principles, Identifying Conversion Barriers, Improving Customer Acquisition Journeys, Optimizing Campaigns for Quality Leads and Conversions.
Module 5: Analytics, Attribution and Campaign Measurement: Fundamentals of Marketing Analytics, Tracking Website and Campaign Performance, Clicks Impressions and Engagement Metrics, Cost Per Click and Cost Per Acquisition, Conversion and Revenue Measurement, Attribution Models and Customer Touchpoints, Campaign and Audience Analysis, Performance Dashboards and Reports, Using Data for Campaign Optimization, Measuring Marketing Effectiveness and Business Outcomes.
Module 6: Advanced Performance Marketing and Automation: Retargeting and Remarketing Strategies, Programmatic Advertising Awareness, Affiliate and Partnership Marketing, Mobile and App Performance Marketing, E-Commerce Performance Marketing, Marketing Automation Fundamentals, Artificial Intelligence in Campaign Optimization, Budget Allocation and Performance Improvement, Developing an Integrated Performance Marketing Strategy, Future Trends in Performance Marketing.
Job Opportunities after Certificate in Performance Marketing
Graduates can pursue entry-level opportunities in performance marketing, paid advertising, digital campaign management, lead generation, social media advertising and marketing analytics across agencies, startups, e-commerce companies and corporate marketing departments.
Top Roles: Performance Marketing Assistant, Junior Performance Marketing Executive, Paid Media Assistant, Digital Advertising Executive, PPC Assistant, Campaign Executive, Lead Generation Executive, Social Media Advertising Assistant, Digital Marketing Executive and Marketing Analytics Assistant.
Key Skills: Performance marketing, paid search, display advertising, social media advertising, audience targeting, campaign planning, lead generation, conversion tracking, campaign optimization, marketing analytics, budget management and performance reporting.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–20+ LPA
- Top-level: ₹20–40+ LPA
Scope: Performance marketing skills are applicable across digital marketing agencies, e-commerce businesses, technology companies, startups, online education companies, retail brands, financial services, consumer businesses and corporate marketing departments. With experience and advanced skills, learners can progress into performance marketing management, paid media management, growth marketing, customer acquisition, digital campaign strategy, conversion optimization and marketing analytics.
