Description
Course Name: Certificate in Marketing Management + Digital Marketing + Brand Management (3 Certifications)
Course Id: CIMM/DM/BM/Q0101.
Eligibility: 10+2 Grade (Higher Secondary) or equivalent is required.
Objective: The Certificate in Marketing Management + Digital Marketing + Brand Management is designed to equip learners with both traditional and modern marketing expertise to thrive in today’s competitive business environment. The course covers the fundamentals of marketing management, including market research, segmentation, targeting, pricing, and distribution strategies. In digital marketing, students learn SEO, social media marketing, content creation, paid ads, and analytics to drive online growth. The brand management module focuses on positioning, identity building, consumer perception, and long-term brand value creation.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Principles of Marketing Management
Introduction to marketing concepts, Importance of marketing in business, Marketing environment analysis, Market segmentation targeting and positioning, Consumer behavior fundamentals, Marketing mix (4Ps), Product life cycle management, Pricing strategies, Distribution and channel management, Promotion strategies.
Module 2: Strategic Marketing & Research
Marketing strategy formulation, Competitive analysis and benchmarking, Marketing research methods, Data collection and analysis, Customer relationship management (CRM), Demand forecasting, B2B vs B2C marketing, Global marketing strategies, Services marketing, Case studies in marketing strategy
Module 3: Fundamentals of Digital Marketing
Introduction to digital marketing, Search engine optimization (SEO) basics, Search engine marketing (SEM), Pay-per-click (PPC) advertising, Website planning and optimization, Mobile marketing strategies, Influencer and affiliate marketing, Online reputation management (ORM), Digital marketing tools overview, Trends in digital marketing.
Module 4: Social Media & Content Marketing
Role of social media in marketing, Facebook Instagram LinkedIn marketing, Twitter and emerging platforms marketing, Content creation and strategy, Blogging and vlogging for marketing, Email marketing campaigns, Video marketing and YouTube strategies, Content distribution and engagement, Measuring social media ROI, Case studies in content marketing.
Module 5: Brand Management Fundamentals
Introduction to branding, Elements of a strong brand identity, Brand positioning and differentiation, Emotional branding and storytelling, Customer perception and loyalty, Brand equity measurement, Rebranding strategies, Co-branding and brand extensions, Global branding challenges, Case studies of successful brands.
Module 6: Integrated Marketing & Professional Skills
Integrated marketing communications (IMC), Digital + traditional marketing integration, Campaign planning and execution, Performance metrics and KPIs, Marketing analytics and dashboards, Budgeting for marketing campaigns, Professional communication and presentation skills, Ethics in marketing and advertising, Career opportunities in marketing and branding, Capstone project (Integrated Marketing Campaign).
Career Opportunities in India
Entry-Level Roles (0–2 Years)
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Marketing Executive / Assistant
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Digital Marketing Associate
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Social Media Executive
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Brand Coordinator / Junior Brand Manager
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Marketing Research Assistant
Salary Range: ₹2.5 – 4.5 LPA
Mid-Level Roles (3–6 Years)
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Marketing Manager / Digital Marketing Manager
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Brand Manager / Brand Strategist
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Social Media & Content Manager
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Marketing Analyst / Campaign Manager
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SEO / SEM Specialist
Salary Range: ₹4.5 – 8 LPA
Senior-Level Roles (7+ Years)
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Senior Marketing Manager / Head of Marketing
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Senior Brand Manager / Brand Director
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Digital Marketing Strategist / Director
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Marketing Consultant / Entrepreneur
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Chief Marketing Officer (CMO)
Salary Range: ₹8 – 20+ LPA depending on company size, brand portfolio, and experience
Freelancing & Entrepreneurship Opportunities
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Freelance digital marketing services (SEO, content, campaigns)
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Brand consultancy for startups and SMEs
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Social media management and marketing services
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Running your own marketing or branding agency
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Offering online courses or workshops on digital marketing and branding
Earnings: ₹3 – 25+ LPA depending on clients, projects, and business scale
Key Skills Gained
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Marketing strategy planning and execution
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Digital marketing (social media, SEO, PPC, content marketing)
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Brand building, positioning, and management
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Consumer behavior analysis and market research
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Campaign management and ROI tracking
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Client communication and stakeholder management
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Entrepreneurship in marketing services
Summary Table
| Career Stage | Roles | Salary / Earnings Range (₹ LPA) |
|---|---|---|
| Entry-Level | Marketing Executive, Digital Associate, Social Media Executive | 2.5 – 4.5 |
| Mid-Level | Marketing Manager, Brand Manager, Campaign Manager | 4.5 – 8 |
| Senior-Level | Senior Marketing Manager, Brand Director, CMO | 8 – 20+ |
| Freelancing/Entrepreneurship | Freelancer, Brand Consultant, Marketing Agency Owner | 3 – 25+ |
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