Description
Course Name: Certificate in Marketing Management
Course Id: CMM/Q0001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Certificate in Marketing Management develops practical knowledge and skills in marketing principles, consumer behaviour, market research, product planning, pricing, promotion, branding, sales support, customer relationship management, and digital marketing. The course prepares learners to assist with marketing activities, understand customer requirements, support promotional campaigns, coordinate marketing communication, and contribute to business growth.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: After completing the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy of your certificate via email within seven days of the examination.
- A hard copy with the official seal and signature sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job assistance aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Marketing Management: Meaning and Scope of Marketing Management, Marketing Concepts and Principles, Functions of Marketing Management, Understanding Customer Needs and Wants, Marketing Environment and Its Components, Marketing Management Process, Role and Responsibilities of Marketing Professionals, Customer Value and Satisfaction, Marketing Ethics and Professional Practices, Emerging Trends in Marketing Management.
Module 2: Market Research and Consumer Behaviour: Fundamentals of Marketing Research, Marketing Research Process, Primary and Secondary Market Data, Market Segmentation and Customer Profiling, Understanding Consumer Behaviour, Factors Influencing Buying Decisions, Customer Buying Decision Process, Target Market Identification, Competitor and Market Analysis, Using Market Insights for Marketing Decisions.
Module 3: Product, Brand and Pricing Management: Product and Service Management, Product Classification and Product Mix, Product Life Cycle Management, New Product Development Basics, Brand Identity and Brand Positioning, Brand Value and Customer Perception, Fundamentals of Pricing Management, Factors Affecting Pricing Decisions, Pricing Methods and Strategies, Managing Product Brand and Pricing Decisions.
Module 4: Promotion and Marketing Communication: Fundamentals of Marketing Communication, Advertising Planning and Management, Sales Promotion Techniques, Personal Selling and Direct Marketing, Public Relations and Publicity, Integrated Marketing Communication, Promotional Campaign Planning, Content and Message Development, Media Selection and Communication Channels, Measuring Promotional Campaign Effectiveness.
Module 5: Sales, Distribution and Customer Management: Fundamentals of Sales Management, Sales Planning and Target Setting, Distribution Channels and Intermediaries, Retail and Wholesale Marketing, Customer Relationship Management, Customer Acquisition and Retention, Customer Service and Experience Management, Sales and Marketing Coordination, Channel Performance Management, Building Long-Term Customer Relationships.
Module 6: Digital and Strategic Marketing Management: Fundamentals of Digital Marketing, Social Media Marketing Practices, Search and Online Marketing Awareness, Email and Content Marketing, Digital Customer Engagement, Marketing Analytics and Performance Measurement, Strategic Marketing Planning, Competitive Marketing Strategies, Sustainable and Responsible Marketing Practices, Future Trends in Marketing Management.
Job Opportunities After Completion of the Certificate in Marketing Management Course
Graduates can pursue entry-level opportunities in marketing, sales support, market research, advertising, brand promotion, customer relationship management, digital marketing, and business development across corporate organisations, advertising agencies, retail businesses, e-commerce companies, educational organisations, healthcare companies, hospitality businesses, manufacturing companies, and service industries.
Top Roles: Marketing Assistant, Marketing Coordinator, Junior Marketing Executive, Sales and Marketing Assistant, Digital Marketing Assistant, Brand Promotion Assistant, Market Research Assistant, Customer Relationship Executive, Marketing Support Executive, Business Development Assistant, Social Media Marketing Assistant, Campaign Coordinator
Key Skills: Marketing planning, market research, consumer behaviour, customer analysis, product promotion, pricing awareness, brand management, marketing communication, sales support, customer relationship management, digital marketing, campaign coordination, marketing reporting, professional communication, and customer engagement.
Salary Range (India):
Entry-level: ₹2.5–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–25+ LPA
Scope: Marketing management supports customer acquisition, brand development, product promotion, market expansion, sales growth, and long-term customer relationships. Certified learners can explore opportunities in corporate marketing departments, advertising and digital marketing agencies, retail and e-commerce businesses, manufacturing companies, educational organisations, healthcare businesses, hospitality companies, consulting firms, startups, and other service sectors. With professional experience, learners can progress into specialised roles in brand management, digital marketing, market research, customer relationship management, sales and marketing, business development, and marketing operations.
