Certificate in Marketing Executive

Description

Course Name: Certificate in Marketing Executive

Course Id: CME/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Marketing Executive course is a professional program designed to provide participants with the knowledge and skills needed to excel in marketing roles. The course focuses on key areas of marketing such as market research, digital marketing, branding, customer engagement, and campaign management, preparing individuals for dynamic roles in the marketing field.

Duration: 90 Hrs (Equivalent to 3 Months).

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus:

Introduction to Marketing: Fundamentals of marketing, Importance of marketing in business, Evolution of marketing concepts, Differences between sales and marketing, Understanding customer needs and wants, Market segmentation and targeting, Marketing mix (4Ps – Product, Price, Place, Promotion), Consumer behavior and buying process, Role of a marketing executive, Career opportunities in marketing.

Market Research and Consumer Insights: Introduction to market research, Types of market research (primary and secondary), Data collection methods (surveys, interviews, focus groups), Analyzing consumer behavior, Competitive analysis and SWOT analysis, Understanding market trends, Importance of customer feedback, Use of analytics in market research, Role of psychology in consumer decision-making, Case studies on market research strategies.

Branding and Positioning: Concept of branding and its importance, Elements of a strong brand, Brand identity and brand positioning, Building brand loyalty, Strategies for brand differentiation, Importance of storytelling in branding, Rebranding strategies, Role of emotions in branding, Case studies of successful brands, Personal branding for marketing executives.

Digital Marketing Essentials: Introduction to digital marketing, Search Engine Optimization (SEO) basics, Social media marketing strategies, Email marketing and lead generation, Content marketing and blogging, Google Ads and Pay-Per-Click (PPC) campaigns, Affiliate marketing and influencer marketing, Video marketing and YouTube strategies, Analytics and performance tracking, Trends and innovations in digital marketing.

Sales Techniques and Customer Relationship Management (CRM): Understanding the sales process, Cold calling and prospecting, Negotiation skills for marketing executives, Handling customer objections, Upselling and cross-selling strategies, Role of CRM in marketing, Customer retention strategies, Importance of personalized marketing, Relationship marketing techniques, Case studies on successful sales strategies.

Advertising and Promotional Strategies: Introduction to advertising, Types of advertising (print, TV, digital, outdoor), Role of creativity in advertising, Effective copywriting for advertisements, Understanding AIDA (Attention, Interest, Desire, Action) model, Importance of Public Relations (PR), Event marketing and sponsorships, Budgeting for marketing campaigns, Analyzing advertisement effectiveness, Ethical considerations in advertising.