Description
Certification Name: Certificate in Marketing Collateral Designer
Course Id: CMCD/Q0001.
Eligibility: 10+2 (higher Secondary) or Equivalent.
Objective: The Certified Marketing Collateral Designer course is designed to equip learners with the creative and technical skills needed to design high-impact marketing materials that align with brand identity and communication goals. The course covers the conceptualization, design, and production of a wide range of marketing collateral including brochures, flyers, posters, banners, business cards, social media graphics, email templates, and digital ads.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Assessment Modules:
Module 1: Introduction to Marketing Collateral Design: Understanding marketing collateral and its purpose, Types of collateral (brochures, flyers, posters, banners, social media creatives), Branding principles and brand identity guidelines, Target audience and communication strategy, Visual storytelling for marketing impact, Trends and best practices in collateral design.
Module 2: Design Fundamentals for Marketing Materials: Principles of design (contrast, alignment, repetition, proximity), Color psychology and branding through color, Typography selection and hierarchy for marketing, Layout structures and focal points in promotional design, Use of imagery, icons, and illustrations, Creating a cohesive design language across formats.
Module 3: Designing Print-Based Collateral: Creating brochures (bi-fold, tri-fold, z-fold), Designing business cards, letterheads, and envelopes, Poster and banner design for offline campaigns, Flyer and handout design techniques, Print specifications (bleed, margins, resolution, color modes), Preparing and exporting files for high-quality printing.
Module 4: Designing Digital Marketing Collateral: Creating social media graphics (Instagram, Facebook, LinkedIn), Designing email newsletters and web banners, Animated promotional content (GIFs and motion graphics basics), Ad creatives for digital campaigns (Google ads, display ads), Responsive design considerations for devices, Exporting optimized assets for digital use.
Module 5: Tools, Software, and Branding Assets: Working with Adobe Creative Suite (Illustrator, Photoshop, InDesign), Using templates, grids, and smart objects, Managing brand assets (logos, colors, fonts), Setting up design systems and style guides, Version control and collaboration tools, File management and naming conventions for clients.
Module 6: Real-World Projects and Portfolio Development: Designing a complete marketing campaign (print + digital), Case studies of effective marketing collateral, Client briefs and mock-up presentations, Revisions, feedback incorporation, and quality check, Finalizing deliverables for print and web, Portfolio development with marketing design focus.
