Description
Course Name: Diploma in Marketing and Public Relationship Management
Course Id: DMPRM/Q1001.
Education Qualification: 12th Pass.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Diploma In Marketing and Public Relationship Management
Introduction to Marketing- Introduction, Meaning & Definitions of marketing, Importance of marketing, Scope of marketing, Concepts of marketing, Role of marketing manager in changing environment, Marketing is a process, Marketing is consumer-oriented, Marketing is both art and science, Transfer of ownership, Precedes and follows production, Core aspect of business, satisfies human wants, Generates Employment, Improves standard of living.
Marketing Communications- Introduction to Integrated Marketing Communications, Advertising and Types of Media, Advertising, Reputation Management, Promotional Campaign, Direct Marketing Methods, Media Planning, Personal Selling, Definition and Meaning of Integrated Marketing Communication, Evolution of IMC, Key Features of IMC, Definition and Meaning of Integrated Marketing Communication.
Advertising management- Introduction- Advertising, Concept, Objectives, Evolution., Classifications, Advertising, Origin of Advertising, Meaning, Definitions, Scope of Advertising, Objectives of Advertising, Importance of Advertising- Promotion of Sales, Introduction of New Product, Creation of Good Public Image, Mass Production, Research, Education of People, Support to Press, Characteristics/ Features of Advertising- Communication, Information.
Research in Public Relations- Why conduct PR research, PR best practices, what makes news – a study of news values, Description versus inference, conducting a content analysis, Reviewing and summarizing literature, conducting a case study, making questionnaires and In-Depth interviews, conducting focus group discussions, Participant observation, Sampling techniques and strategies – what is the random, Experimental design, control, and public relations, Writing a research report.
Public Relations Theory and Practice- Publics, Relationships and Social Exchange Theory, Group Dynamics Definition and Theory, Mass Society, Mass Culture and Mass Media, Definition of PR, Grunig’s four models. Events and PSEUDO events, Origin and Growth of PR in the world and India, Propaganda Public Opinion and Publicity, Public Relations: Catalyst, Persuasion and Motivation, Communication Theories with Special Reference to Persuasion Theory, Cultivation Theory and Uses and Gratifications Theory, Understanding Evolution of Mass Media and Mass Communication with specific reference to India.
Media Relations and Media Writing- What Makes News with Specific Reference to the News Values Debate, The Media Organisation, working with the News Media – Print, TV, Digital Media, The Media Relations Campaign Pitching Your Story, preparing a Media Docket, Introduction, what is News- What are News Values, Evolution of News as a content format, The current debate on what constitutes news, Definition of news, Timeliness/Newness, Proximity or Nearness.