Description
Course Name: Certificate in Marketing Analytics + Consumer Behavior + Campaign Management (3 Certifications)
Course Id: CMA/CB/CM/Q0101.
Eligibility: 10+2 Grade (Higher Secondary) or equivalent is required.
Objective: The Certificate in Marketing Analytics + Consumer Behavior + Campaign Management is designed to provide learners with practical knowledge and analytical skills for effective marketing decision-making. The course covers marketing data analysis, key metrics, consumer psychology, buying patterns, segmentation, targeting, and campaign planning. Students also learn to design, execute, and monitor marketing campaigns across digital and traditional platforms, measure ROI, and optimize strategies based on data insights.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Fundamentals of Marketing Analytics
Introduction to marketing analytics, Importance and scope of marketing analytics, Types of marketing data, Data collection methods, Data cleaning and preparation, Introduction to statistical tools, Descriptive analytics in marketing, Predictive analytics basics, Dashboard creation and visualization, Case studies in marketing analytics.
Module 2: Consumer Behavior Concepts
Introduction to consumer behavior, Psychological factors influencing consumers, Social and cultural influences, Consumer decision-making process, Motivation, perception, and learning, Attitudes and behavior modeling, Customer segmentation and profiling, Consumer research methods, Buyer personas and journey mapping, Trends in consumer behavior.
Module 3: Data Analysis & Tools for Marketing
Use of Excel for marketing analysis, Introduction to Google Analytics, Web traffic and conversion tracking, Social media analytics tools, CRM data analysis, Data visualization with Tableau or Power BI, Measuring ROI and KPIs, A/B testing and experimentation, Predictive modeling for marketing campaigns, Hands-on analytics projects.
Module 4: Campaign Planning & Strategy
Types of marketing campaigns (digital, offline, integrated), Setting campaign objectives and goals, Target audience identification, Budget allocation and resource planning, Crafting marketing messages, Media planning and channel selection, Campaign scheduling and execution, Tracking and monitoring performance, Optimization techniques for campaigns, Case studies of successful campaigns.
Module 5: Consumer Insights & Market Research
Survey design and questionnaire preparation, Focus groups and interviews, Observational research methods, Secondary data and market reports, Data interpretation and analysis, Identifying consumer trends, Customer satisfaction measurement, Competitive analysis, SWOT and PEST analysis, Using insights for campaign decisions.
Module 6: Advanced Campaign Management & Professional Practice
Marketing automation tools and software, Email and social media campaign management, Lead generation and nurturing strategies, Influencer and affiliate marketing, Reporting and analytics for campaigns, Client communication and stakeholder management, Ethics in marketing and advertising, Professional presentation of campaign results, Career opportunities in marketing analytics, Capstone project and evaluation.
Job Opportunities in Marketing & Consumer Analytics
Professionals analyze markets, plan campaigns, interpret consumer insights, and drive brand growth using data-driven strategies across industries.
Top Roles: Marketing Analyst, Consumer Insights Analyst, Campaign Manager, Digital Marketing Manager, Brand Executive, Product Marketing Specialist, CRM & Analytics Executive, Marketing Consultant / Entrepreneur
Key Skills: Marketing analytics, consumer behavior analysis, campaign planning & ROI tracking, digital marketing strategy, market research, data interpretation, client communication, stakeholder management, entrepreneurship in marketing services
Salary Range (India):
- Entry-Level (0–2 Years): ₹2.5–4.5 LPA
- Mid-Level (3–6 Years): ₹4.5–8 LPA
- Senior-Level (7+ Years): ₹8–18+ LPA
- Freelancing / Entrepreneurship: ₹3–20+ LPA (depending on projects and consultancy scope)
Industries: FMCG, Retail, E-commerce, Startups, IT & Tech Firms, Media & Advertising Agencies, Consulting Firms
Scope: Career progression includes Analyst / Assistant → Manager / Specialist → Senior Manager / Director → Marketing Consultant / Entrepreneur, offering analytical, managerial, and strategic growth opportunities.
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