Description

Course Name: Certificate in Management (Services Management)

Course Id: CFSE/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Management (Services Management) is a specialized program designed to equip individuals with the knowledge and skills required to manage service-based businesses effectively. The course focuses on service industry operations, customer relationship management, service quality, and business strategies. It is ideal for professionals in hospitality, healthcare, retail, finance, and other service-oriented sectors.

Duration: Three Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Introduction to Services Management: Understanding services and service characteristics, Difference between goods and services, The service economy and its growth, The role of services in the global economy, Service management frameworks and models, Key challenges in service management, Importance of customer experience in services, Service innovation and technology, Service industries overview (hospitality, healthcare, banking), Case studies on successful service-oriented businesses.

Service Design and Development: Service design principles and strategies, Creating customer-centric services, Service blueprinting and service mapping, The role of technology in service design, Developing new services and service innovation, Customization vs standardization in services, Service prototyping and testing, Process design in services, Service quality and consistency, Case studies on service design success.

Service Operations Management: Overview of service operations management, Managing service processes, Capacity management in services, Service scheduling and resource allocation, Service delivery models, Managing service supply chains, Technology integration in service operations, Service quality management, Measuring and improving service efficiency, Case studies on service operations and process improvement.

Service Quality Management: Defining service quality, Dimensions of service quality (Reliability, Assurance, Tangibles, Empathy, Responsiveness), The SERVQUAL model, Tools for measuring service quality, Identifying and solving service quality gaps, Quality management frameworks (Six Sigma, TQM), Continuous improvement in services, Customer feedback and quality control, Handling customer complaints and service failures, Case studies on effective service quality management.

Customer Relationship Management (CRM) in Services: Introduction to CRM in services, Importance of building customer loyalty in service businesses, CRM software and tools for service management, Customer segmentation in services, Personalization strategies in services, Managing customer expectations, Service recovery strategies, Retention strategies for service customers, Customer satisfaction surveys and feedback, Case studies on successful CRM in services.

Marketing of Services: Unique challenges in marketing services, Service marketing mix (7Ps), Branding and positioning of services, Service promotion strategies, The role of digital marketing in service industries, Managing service pricing and costs, Building and maintaining customer relationships in service sectors, Creating value for customers through marketing, Marketing strategies for service differentiation, Case studies on successful service marketing campaigns.

🏢📊 Career Scope After Certificate in Management (Services Management) – India

The Certificate in Services Management focuses on equipping students with essential managerial and operational skills needed in service-based industries. This includes customer relationship management, service quality, operations, human resources, logistics, and marketing, specifically tailored for sectors where intangible services are offered (like hospitality, banking, retail, IT, healthcare, etc.).

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✅ 1. Top Career Opportunities

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🏬 2. Industries Hiring Service Management Graduates

• Hospitality (Hotels, Resorts, Travel Agencies)

• Retail Chains & Malls (Big Bazaar, Reliance Retail, etc.)

• Banking & Financial Services (HDFC, Axis, ICICI, etc.)

• IT/ITES & BPO (Infosys BPM, TCS, Wipro, Genpact)

• Healthcare Services (Hospitals, Clinics, Wellness Centres)

• Telecom & Utility Services (Airtel, Jio, Tata Power)

• E-commerce & Customer Support (Amazon, Flipkart, Swiggy)

• Logistics & Supply Chain (Delhivery, Blue Dart, FedEx)

• Education & EdTech (Student Services, Admin roles)

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📈 3. Salary Range in India (2025 Estimates)