Certificate in Management (Retail Management)

Description

Course Name: Certificate in Management (Retail Management)

Course Id: CIMRM/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Management (Retail Management) is a professional program designed to provide individuals with the skills and knowledge necessary to manage and operate retail businesses effectively. The course covers various aspects of retail management, including sales techniques, store operations, customer service, marketing strategies, inventory management, and financial analysis. It is ideal for individuals aspiring to take on leadership roles within retail environments or those looking to enhance their current expertise in retail management.

Duration: 90 Hrs (Equivalent to 3 Months).

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus:

Introduction to Retail Management: Overview of retail management, The evolution of retail industry, Types of retail formats (store-based, online, hybrid), Role of retail in the economy, Retail market segmentation and targeting, Consumer behavior in retail, Retail management functions and responsibilities, Retail strategies and their implementation, Challenges and opportunities in retail industry, Case studies of successful retail businesses.

Retail Marketing: Principles of retail marketing, The 4 Ps of retail marketing (Product, Price, Place, Promotion), Retail branding and positioning, Consumer decision-making process, Developing a retail marketing strategy, Retail advertising and promotions, Digital marketing in retail, Social media marketing for retail, Customer loyalty programs and rewards, Case studies on effective retail marketing campaigns.

Retail Store Operations: Retail store design and layout, Store operations and day-to-day management, Inventory management in retail, Visual merchandising and product display, Store personnel management, Customer service in retail, Managing store technology (POS systems, inventory software), Managing stock levels and reordering, Store performance metrics and KPIs, Case studies on efficient retail store operations.

Retail Supply Chain Management: Introduction to retail supply chain management, The importance of an efficient supply chain, Logistics and transportation in retail, Inventory control techniques, Supplier and vendor management, Stock replenishment strategies, Order fulfillment and delivery systems, E-commerce and retail supply chain integration, Managing supply chain risks, Case studies on successful retail supply chain operations.

Retail Financial Management: Financial planning in retail business, Budgeting and cost control in retail, Retail pricing strategies and margin analysis, Profitability analysis in retail, Sales forecasting and target setting, Cash flow management in retail, Retail financial performance metrics, Managing retail investments, Managing expenses in retail operations, Case studies on financial management in retail businesses.

Retail Human Resource Management: Human resource management in retail, Recruitment and selection in retail, Training and development for retail staff, Motivation and retention strategies in retail, Performance management systems for retail employees, Employee rights and welfare in retail, Leadership and management styles in retail, Conflict resolution in retail environment, Health and safety standards in retail workplaces, Case studies on effective HR management in retail.