Description
Course Name: Certificate in Instagram Marketing & Social Media Strategy
Course Id: MSO/Q0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: The Certificate in Instagram Marketing & Social Media Strategy course is designed to help individuals and businesses leverage Instagram and other social media platforms to effectively promote their brand, engage audiences, and achieve marketing goals. It focuses on developing strategies for content creation, audience engagement, analytics, and paid advertising specific to social media platforms, with a particular emphasis on Instagram.
Duration: One Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Instagram Marketing: Introduction, Instagram for marketing, building a winning Instagram strategy, Instagram tactics, how to create great Instagram posts, creating great photography at scale.
Content Creation and Strategy: Environmental scanning, building a content strategy, what makes good online content, what makes a good image, social media images, image production, blogging.
Building and Growing an Audience: Introduction, build your brand, email marketing, social media, communities and social sharing, networking.
Paid Advertising on Instagram: Determining your marketing objectives, finding your target audience, creating and scheduling content, engaging with your audience, tracking instagram analytics, paid and sponsored Instagram content.
Digital Marketing: Introduction, definition of digital marketing, history and evolution of digital marketing, difference between traditional marketing and digital marketing, types of online presence.
Introduction to Advertising: Introduction, objectives, definitions of advertising, importance of advertising, role of advertising in society, classification of advertising, types of advertising.
Job Opportunities after Certificate in Instagram Marketing & Social Media Strategy course
Graduates can pursue careers in social media marketing, digital branding, influencer management, content creation, and online business growth across various industries.
Top Roles: Social Media Manager, Instagram Marketing Specialist, Content Creator, Social Media Consultant, Social Media Analyst, Instagram Ads Specialist, Influencer Marketing Manager, Brand Manager (Digital & Social Media), Community Manager, E-commerce Social Media Specialist, Social Media Content Strategist, Digital Marketing Executive
Key Skills: Instagram marketing, content creation (reels/posts/stories), social media strategy, influencer marketing, paid ads management, audience engagement, analytics tools (Instagram Insights, Google Analytics), branding, copywriting, community management, campaign planning
Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–25 LPA
Scope: Opportunities exist in digital marketing agencies, e-commerce companies, fashion and lifestyle brands, startups, media companies, and freelance/independent consulting. Salaries vary based on experience, content performance, industry type, and location, with higher demand in metro cities like Mumbai, Bengaluru, Delhi, and Hyderabad, as well as strong earning potential in freelancing and influencer-based careers.
