Description
Course Name: Certificate in Instagram Marketing & Social Media Strategy
Course Id: MSO/Q0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: The Certificate in Instagram Marketing & Social Media Strategy course is designed to help individuals and businesses leverage Instagram and other social media platforms to effectively promote their brand, engage audiences, and achieve marketing goals. It focuses on developing strategies for content creation, audience engagement, analytics, and paid advertising specific to social media platforms, with a particular emphasis on Instagram.
Duration: 90 Hrs (Equivalent to 3 months).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6-After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Instagram Marketing: Introduction, Instagram for marketing, building a winning Instagram strategy, Instagram tactics, how to create great Instagram posts, creating great photography at scale.
Content Creation and Strategy: Environmental scanning, building a content strategy, what makes good online content, what makes a good image, social media images, image production, blogging.
Building and Growing an Audience: Introduction, build your brand, email marketing, social media, communities and social sharing, networking.
Paid Advertising on Instagram: Determining your marketing objectives, finding your target audience, creating and scheduling content, engaging with your audience, tracking instagram analytics, paid and sponsored Instagram content.
Digital Marketing: Introduction, definition of digital marketing, history and evolution of digital marketing, difference between traditional marketing and digital marketing, types of online presence.
Introduction to Advertising: Introduction, objectives, definitions of advertising, importance of advertising, role of advertising in society, classification of advertising, types of advertising.
Job Opportunities after completion of Certificate in Instagram Marketing & Social Media Strategy course:
The Certificate in Instagram Marketing & Social Media Strategy program prepares graduates to effectively manage and promote brands on Instagram and other social media platforms. The program typically covers Instagram advertising, content creation, community management, analytics, and building engagement strategies. Graduates can explore a wide range of career opportunities in the field of social media marketing, brand building, and content creation. Here’s a detailed breakdown of career options and salary ranges for graduates in India:
1. Social Media Manager
- Role: Social Media Managers are responsible for creating and implementing social media strategies for brands. They create content calendars, write posts, manage Instagram profiles, engage with the community, and track social media performance using analytics tools.
- Industries: E-commerce, fashion, FMCG, tech startups, digital marketing agencies, media.
- Salary Range: ₹3,00,000 to ₹8,00,000 per year (entry-level); ₹8,00,000 to ₹15,00,000 per year (experienced).
2. Instagram Marketing Specialist
- Role: Instagram Marketing Specialists focus specifically on creating effective marketing campaigns for brands on Instagram. They use Instagram’s advertising features, such as sponsored posts, stories, and influencers to drive engagement and sales.
- Industries: E-commerce, digital marketing, lifestyle brands, entertainment, food and beverages.
- Salary Range: ₹3,00,000 to ₹6,00,000 per year (entry-level); ₹6,00,000 to ₹12,00,000 per year (experienced).
3. Social Media Influencer
- Role: Social media influencers build a personal brand and leverage their follower base to promote products or services. They often collaborate with brands for sponsored posts, affiliate marketing, or product placements on Instagram.
- Industries: Fashion, beauty, fitness, travel, lifestyle, technology.
- Salary Range: ₹2,00,000 to ₹10,00,000+ per year (varies significantly depending on follower base, engagement, and brand deals).
4. Content Creator
- Role: Content creators develop engaging visual content for Instagram (photos, videos, reels, stories) to promote brands. They need to have strong skills in photography, videography, and editing. Content creation can include paid promotions or organic brand content.
- Industries: E-commerce, travel, lifestyle, education, fashion, beauty.
- Salary Range: ₹3,00,000 to ₹6,00,000 per year (entry-level); ₹6,00,000 to ₹15,00,000 per year (experienced, depending on the client and the content type).
5. Social Media Consultant
- Role: Social Media Consultants advise businesses on creating and executing social media strategies to grow their presence. They conduct audits of existing strategies, suggest improvements, and help businesses reach their target audience through platforms like Instagram.
- Industries: Digital marketing, start-ups, consulting firms, marketing agencies.
- Salary Range: ₹4,00,000 to ₹8,00,000 per year (entry-level); ₹8,00,000 to ₹20,00,000 per year (experienced).
6. Social Media Analyst
- Role: Social Media Analysts track and measure the performance of social media campaigns on Instagram. They work with data from Instagram Insights, Google Analytics, and other tools to determine what content works best and how it can be improved.
- Industries: E-commerce, digital marketing agencies, data analytics, media companies.
- Salary Range: ₹3,50,000 to ₹7,00,000 per year (entry-level); ₹7,00,000 to ₹12,00,000 per year (experienced).
7. Instagram Ads Specialist
- Role: Instagram Ads Specialists focus on running paid ad campaigns on Instagram, targeting specific demographics to increase brand awareness, traffic, or sales. They manage budgets, analyze metrics, and optimize ads for performance.
- Industries: Digital marketing agencies, e-commerce, tech firms, media companies.
- Salary Range: ₹4,00,000 to ₹7,00,000 per year (entry-level); ₹7,00,000 to ₹15,00,000 per year (experienced).
8. Brand Manager
- Role: Brand Managers oversee the overall brand image of a company or product, ensuring consistency across all platforms, including Instagram. They work closely with the marketing and social media teams to align the brand’s messaging with its Instagram content strategy.
- Industries: E-commerce, FMCG, fashion, tech, consumer goods.
- Salary Range: ₹6,00,000 to ₹12,00,000 per year (entry-level); ₹12,00,000 to ₹25,00,000 per year (experienced).
9. E-commerce Social Media Specialist
- Role: E-commerce Social Media Specialists create and manage Instagram marketing strategies for online stores, aiming to increase sales and traffic to product pages. They create promotional content, run contests, and engage with followers to drive sales.
- Industries: E-commerce platforms, online retailers, fashion brands, electronics, beauty brands.
- Salary Range: ₹3,00,000 to ₹7,00,000 per year (entry-level); ₹7,00,000 to ₹12,00,000 per year (experienced).
10. Community Manager
- Role: Community Managers build and maintain a community around a brand on social media, especially Instagram. They engage with followers, respond to comments and messages, and foster brand loyalty through regular interaction and content.
- Industries: E-commerce, tech startups, gaming, fashion, media.
- Salary Range: ₹3,00,000 to ₹6,00,000 per year (entry-level); ₹6,00,000 to ₹12,00,000 per year (experienced).
11. Social Media Content Strategist
- Role: Social Media Content Strategists develop content plans and calendars specifically for Instagram. They decide on the types of posts (images, videos, reels, stories), themes, and frequency to ensure brand goals are met effectively.
- Industries: Digital marketing agencies, media companies, e-commerce, brands with a social media presence.
- Salary Range: ₹4,00,000 to ₹7,00,000 per year (entry-level); ₹7,00,000 to ₹15,00,000 per year (experienced).
12. Influencer Marketing Manager
- Role: Influencer Marketing Managers handle influencer collaborations for brands on Instagram. They identify relevant influencers, negotiate contracts, manage campaigns, and ensure the influencers deliver the desired results.
- Industries: Fashion, beauty, lifestyle, fitness, e-commerce.
- Salary Range: ₹4,00,000 to ₹8,00,000 per year (entry-level); ₹8,00,000 to ₹20,00,000 per year (experienced).
Career Growth and Opportunities:
- Specialization: Graduates who specialize in Instagram marketing or specific aspects like Instagram ads or influencer marketing can expect higher earnings.
- Freelancing: Many graduates choose to freelance, offering Instagram marketing services to small and medium-sized businesses. Freelancers in this domain can build their own brand and clientele, which can be highly profitable.
- Growth with Experience: As businesses increasingly invest in Instagram marketing, the demand for professionals skilled in creating effective Instagram strategies is growing. Senior roles, such as social media strategist or digital marketing director, come with higher salaries and responsibilities.
- Networking: Leveraging networking platforms like LinkedIn and Instagram itself can help graduates build a portfolio and attract high-paying clients.
Factors Influencing Salaries:
- Experience: Experienced professionals with proven results can command higher salaries.
- Industry: Companies in industries like e-commerce, fashion, and tech often offer higher salaries due to the importance of Instagram in their marketing strategies.
- Clientele: Professionals managing large or high-profile client accounts tend to earn higher rates.
- Location: Professionals in major cities like Mumbai, Bengaluru, Delhi, or Hyderabad may earn more due to the concentration of businesses and marketing agencies.
Graduates of the Certificate in Instagram Marketing & Social Media Strategy program have a wide array of career options, ranging from social media management and influencer marketing to content creation and strategy. With the right skills and expertise, they can carve out lucrative careers in the rapidly growing digital marketing landscape.
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