Description
Course Name: Certificate in Instagram Marketing & Social Media Strategy
Course Id: CIMSMS/Q1001.
Education Qualification: 10th Pass.
Duration: 90 Hrs (Equivalent to 3 Months).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
Marking System: | ||||||
S.No. | No. of Questions | Marks Each Question | Total Marks | |||
1 | 10 | 5 | 50 | |||
2 | 5 | 4 | 20 | |||
3 | 5 | 3 | 15 | |||
4 | 5 | 2 | 10 | |||
5 | 5 | 1 | 5 | |||
30 | 100 | |||||
How Students will be Graded: | ||||||
S.No. | Marks | Grade | ||||
1 | 91-100 | O (Outstanding) | ||||
2 | 81-90 | A+ (Excellent) | ||||
3 | 71-80 | A (Very Good) | ||||
4 | 61-70 | B (Good) | ||||
5 | 51-60 | C (Average) | ||||
6 | 40-50 | P (Pass) | ||||
7 | 0-40 | F (Fail) | ||||
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Instagram Marketing: Introduction, Instagram for marketing, building a winning Instagram strategy, Instagram tactics, how to create great Instagram posts, creating great photography at scale.
Content Creation and Strategy: Environmental scanning, building a content strategy, what makes good online content, what makes a good image, social media images, image production, blogging.
Building and Growing an Audience: Introduction, build your brand, email marketing, social media, communities and social sharing, networking.
Paid Advertising on Instagram: Determining your marketing objectives, finding your target audience, creating and scheduling content, engaging with your audience, tracking instagram analytics, paid and sponsored Instagram content.
Digital Marketing: Introduction, definition of digital marketing, history and evolution of digital marketing, difference between traditional marketing and digital marketing, types of online presence.
Introduction to Advertising: Introduction, objectives, definitions of advertising, importance of advertising, role of advertising in society, classification of advertising, types of advertising.
Job Opportunities after completion of Certificate in Instagram Marketing & Social Media Strategy course:
After successful completion of the Certificate in Instagram Marketing & Social Media Strategy program, graduates can pursue a variety of career options in the digital marketing and social media domains. Instagram is one of the most popular social media platforms globally, with businesses, influencers, and organizations leveraging it to build brand presence, promote products, and engage with audiences. This certification prepares graduates to manage Instagram accounts, create effective social media strategies, and use Instagram’s tools to optimize marketing efforts.
Career Options After Completing the Instagram Marketing & Social Media Strategy Program
1. Social Media Manager
Role: Social Media Managers are responsible for managing and executing social media campaigns on Instagram and other platforms. They create content, schedule posts, engage with followers, analyze performance metrics, and adjust strategies accordingly. Industries: Digital marketing agencies, e-commerce, startups, lifestyle brands, media houses, corporate brands. Salary Range:
- Entry-Level: ₹25,000 – ₹40,000 per month.
- Mid-Level: ₹50,000 – ₹80,000 per month.
- Senior-Level: ₹1,00,000 – ₹1,50,000 per month.
2. Instagram Marketing Specialist
Role: An Instagram Marketing Specialist focuses specifically on leveraging Instagram’s features, such as stories, reels, ads, and influencer partnerships. They design targeted campaigns and track engagement to drive brand growth. Industries: E-commerce, fashion brands, digital marketing firms, influencers, media companies. Salary Range:
- Entry-Level: ₹30,000 – ₹45,000 per month.
- Mid-Level: ₹50,000 – ₹80,000 per month.
- Senior-Level: ₹1,00,000 – ₹1,50,000 per month.
3. Social Media Influencer
Role: With expertise in Instagram marketing, graduates can start their own influencer journey. As an influencer, they create content around specific niches like lifestyle, fashion, fitness, travel, or food, and collaborate with brands for paid promotions. Industries: Fashion, fitness, travel, lifestyle, food, beauty. Salary Range:
- Entry-Level: ₹10,000 – ₹50,000 per month (for micro-influencers).
- Mid-Level: ₹50,000 – ₹1,00,000 per month (for mid-level influencers).
- Senior-Level: ₹1,00,000 – ₹5,00,000 per month (for top influencers with significant brand deals).
4. Social Media Consultant
Role: Social Media Consultants provide strategic advice to businesses on how to grow their social media presence, particularly on Instagram. They help brands design campaigns, build a consistent content strategy, and optimize their accounts for engagement and conversion. Industries: Digital marketing agencies, freelance consultancy, e-commerce businesses, NGOs, educational platforms. Salary Range:
- Entry-Level: ₹30,000 – ₹50,000 per month.
- Mid-Level: ₹60,000 – ₹1,00,000 per month.
- Senior-Level: ₹1,20,000 – ₹2,00,000 per month.
5. Content Creator
Role: Content creators develop visually appealing content, such as photos, videos, and graphics, for Instagram posts, stories, reels, and ads. Their role involves staying up-to-date with Instagram trends and understanding what type of content works best for target audiences. Industries: E-commerce, brands, lifestyle influencers, advertising agencies, media companies. Salary Range:
- Entry-Level: ₹20,000 – ₹40,000 per month.
- Mid-Level: ₹45,000 – ₹70,000 per month.
- Senior-Level: ₹80,000 – ₹1,50,000 per month.
6. Instagram Ads Specialist
Role: Instagram Ads Specialists design, execute, and manage Instagram paid campaigns. They create advertisements, target specific demographics, manage budgets, and analyze ad performance to ensure maximum ROI. Industries: E-commerce, advertising agencies, digital marketing firms, startups, fashion and lifestyle brands. Salary Range:
- Entry-Level: ₹30,000 – ₹50,000 per month.
- Mid-Level: ₹60,000 – ₹90,000 per month.
- Senior-Level: ₹1,00,000 – ₹1,50,000 per month.
7. Community Manager
Role: A Community Manager engages with followers, responds to comments and direct messages, and builds a community around a brand on Instagram. Their goal is to maintain a strong and positive relationship with the audience. Industries: E-commerce brands, digital marketing agencies, media companies, startups. Salary Range:
- Entry-Level: ₹25,000 – ₹40,000 per month.
- Mid-Level: ₹50,000 – ₹70,000 per month.
- Senior-Level: ₹80,000 – ₹1,20,000 per month.
8. Influencer Marketing Manager
Role: Influencer Marketing Managers build relationships with influencers and manage collaborations between brands and influencers. They identify potential influencers, negotiate deals, and track the performance of influencer campaigns. Industries: Digital marketing agencies, lifestyle brands, fashion, beauty, travel, e-commerce. Salary Range:
- Entry-Level: ₹30,000 – ₹45,000 per month.
- Mid-Level: ₹50,000 – ₹80,000 per month.
- Senior-Level: ₹1,00,000 – ₹1,50,000 per month.
9. Digital Marketing Manager
Role: Digital Marketing Managers oversee all aspects of a company’s online presence, including Instagram marketing. They develop strategies to increase visibility, manage campaigns, and measure the effectiveness of social media efforts. Industries: E-commerce, advertising agencies, startups, corporate brands. Salary Range:
- Entry-Level: ₹40,000 – ₹60,000 per month.
- Mid-Level: ₹70,000 – ₹1,00,000 per month.
- Senior-Level: ₹1,50,000 – ₹2,00,000 per month.
10. Brand Manager
Role: A Brand Manager focuses on developing and maintaining the brand’s image across platforms, including Instagram. They work closely with content creators and the marketing team to create cohesive strategies that reflect the brand’s identity. Industries: Fashion, FMCG, e-commerce, lifestyle brands, retail. Salary Range:
- Entry-Level: ₹40,000 – ₹70,000 per month.
- Mid-Level: ₹80,000 – ₹1,20,000 per month.
- Senior-Level: ₹1,50,000 – ₹2,50,000 per month.
Freelancing and Entrepreneurship Opportunities:
- Freelance Social Media Strategist or Consultant: Many businesses hire freelancers to create social media strategies and run Instagram marketing campaigns. Freelancer Salary: ₹20,000 – ₹1,50,000 per month (depends on the number of clients and scale of projects).
- Instagram Account Management for Small Businesses: Graduates can offer account management services to small businesses that want to build their presence on Instagram but do not have the expertise in-house. Freelancer Salary: ₹20,000 – ₹60,000 per month.
Salary Factors:
- Location: Salaries are generally higher in cities like Delhi, Mumbai, Bengaluru, and Gurgaon due to the higher demand for digital marketing roles and the presence of leading brands.
- Experience: Entry-level roles can expect to earn less initially, but with experience, salaries can increase significantly, especially for managerial and specialized roles.
- Industry: E-commerce and large multinational companies tend to offer higher salaries compared to smaller, local businesses.
Career Growth Path:
- Entry-Level: Social Media Assistant, Content Creator, Junior Instagram Manager.
- Mid-Level: Social Media Manager, Instagram Ads Specialist, Influencer Marketing Manager.
- Senior-Level: Digital Marketing Manager, Brand Manager, Social Media Consultant, Entrepreneur.
In conclusion, the Certificate in Instagram Marketing & Social Media Strategy program offers a range of career options in the rapidly growing digital marketing and social media sector. As businesses continue to recognize the importance of Instagram as a powerful tool for brand awareness and sales, the demand for skilled professionals in this field is expected to remain strong. The salary potential varies based on experience, industry, and role, but it offers a promising career path with growth opportunities.
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