Description
Course Name: Certificate in Fast Moving Consumer Goods(FMCG)
Course Id: CFMCG/Q1001.
Education Qualification: 10th Pass.
Duration: 90 Hrs (Equivalent to 3 Months).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to FMCG Sector: Definition and characteristics of FMCG, Categories of FMCG products, Role of FMCG in the economy, Overview of Indian and global FMCG markets, Key players and brands in the industry, Consumer behavior in FMCG, Regulatory environment for FMCG, Importance of packaging and branding, Demand drivers and trends in FMCG, Scope for employment and entrepreneurship.
Product Development and Innovation: Stages of product development, Idea generation and feasibility analysis, Formulation and design of FMCG products, Role of R&D in FMCG innovation, Packaging development and design considerations, Use of sustainable and eco-friendly materials, Product differentiation strategies, Sensory evaluation and consumer testing, Costing and pricing strategies, Launching new products in the market.
Manufacturing and Operations: Types of FMCG production units, Production planning and control, Raw material procurement and inventory management, Equipment and machinery used in FMCG manufacturing, Quality assurance and control processes, Lean manufacturing in FMCG, Waste management and sustainability, Hygiene and safety standards, Automation and technology in FMCG production, Standard Operating Procedures (SOPs).
Marketing and Branding: Understanding FMCG consumer needs, Branding strategies and identity creation, Role of advertising and media, Promotions and loyalty programs, Digital marketing for FMCG products, Market segmentation and targeting, Packaging as a marketing tool, Product positioning and pricing, Distribution of promotional materials, Case studies of successful FMCG marketing campaigns.
Sales and Distribution Management: Types of FMCG sales channels, Distributor and retailer network setup, Supply chain and logistics management, Role of sales representatives and field executives, Sales forecasting and planning, Route planning and beat management, Relationship management with trade partners, Performance tracking and reporting, Sales incentives and schemes, Challenges in FMCG distribution.
Retail and E-Commerce in FMCG: Modern trade vs traditional trade, Retail shelf management, Supermarket and convenience store operations, Product visibility and merchandising, Role of planograms and display design, Online retailing and marketplaces, FMCG in D2C (Direct to Consumer) model, E-commerce order processing and fulfillment, Customer experience and reviews management, Omnichannel strategies.
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