Description
Course Name: Certificate in Digital Marketing + Google Analytics + Content Marketing (3 Certifications)
Course Id: CDM/GA/CM/Q0101.
Eligibility: 10th Grade (High school) or equivalent is required.
Objective: The Certificate in Digital Marketing + Google Analytics + Content Marketing is designed to provide learners with hands-on knowledge of digital strategies, online consumer behavior, and performance tracking. The course covers core digital marketing concepts including SEO, social media marketing, email marketing, and paid advertising. Students also learn Google Analytics to monitor, analyze, and optimize website and campaign performance. Additionally, the content marketing module teaches how to create compelling content, develop marketing campaigns, and engage target audiences effectively.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Fundamentals of Digital Marketing – Introduction to digital marketing, Digital marketing vs traditional marketing, Online consumer behavior, Search engine basics, Social media platforms overview, Paid vs organic marketing, Email marketing basics, Affiliate marketing concepts, Mobile marketing essentials, Case studies of digital marketing campaigns.
Module 2: Website & SEO Fundamentals – Website creation and structure, Importance of user experience (UX), Basics of search engine optimization (SEO), Keyword research techniques, On-page SEO strategies, Off-page SEO and link building, Technical SEO overview, Local SEO practices, Measuring SEO performance, Practical SEO exercises.
Module 3: Google Analytics Basics – Introduction to Google Analytics, Setting up Google Analytics account, Tracking website traffic, Understanding audience reports, Behavior and acquisition reports, Conversion tracking and goals, Event tracking and custom dimensions, Data visualization and dashboards, Interpreting analytics for decision making, Case studies using Google Analytics.
Module 4: Content Marketing Fundamentals – Introduction to content marketing, Content types and formats, Content strategy planning, Blogging and article writing, Visual content creation (images, infographics), Video content and storytelling, Social media content planning, Content calendars and scheduling, Measuring content performance, Case studies of successful campaigns.
Module 5: Advanced Digital Marketing Techniques – Pay-per-click (PPC) campaigns, Google Ads basics, Social media advertising (Facebook, Instagram, LinkedIn), Email marketing automation, Influencer marketing, Conversion rate optimization (CRO), A/B testing and experimentation, Marketing funnels and lead generation, Retargeting and remarketing strategies, Practical exercises on campaigns.
Module 6: Professional Practice & Marketing Strategy – Developing integrated digital marketing strategies, Client consultation techniques, Reporting and analytics interpretation, Ethical and legal considerations, Tools and software for marketing, Marketing campaign budgeting, Career opportunities in digital marketing, Building a professional portfolio, Workshops and live campaigns, Capstone project: Creating a complete digital marketing campaign plan.
Job Opportunities in Digital Marketing
Professionals manage SEO, SEM, content, social media, analytics, and marketing campaigns for businesses and startups.
Top Roles: Digital Marketing Executive, SEO/SEM Analyst, Content Strategist, Social Media Manager, Analytics Expert, Marketing Manager, Corporate Consultant, Entrepreneur – Digital Marketing Agency
Key Skills: SEO & SEM, content marketing, social media strategy, Google Analytics, campaign planning, performance analysis, client consultation, freelancing, entrepreneurship
Salary Range (India):
- Entry-Level (0–2 Years): ₹2.5–4.5 LPA
- Mid-Level (3–6 Years): ₹4.5–10 LPA
- Senior-Level (7+ Years): ₹10–25+ LPA
- Freelancing / Entrepreneurship: ₹3–30+ LPA
Industries: E-commerce, startups, corporate marketing, content agencies, social media management, analytics consulting
Scope: Career progression includes Executive → Specialist → Manager → Senior Consultant / Agency Owner, with opportunities in freelancing, digital campaigns, analytics consulting, and online training.
