Description
Course Name: Certificate in Digital Marketing + Google Analytics + Content Marketing (3 Certifications)
Course Id: CDM/GA/CM/Q0101.
Eligibility: 10th Grade (High school) or equivalent is required.
Objective: The Certificate in Digital Marketing + Google Analytics + Content Marketing is designed to provide learners with hands-on knowledge of digital strategies, online consumer behavior, and performance tracking. The course covers core digital marketing concepts including SEO, social media marketing, email marketing, and paid advertising. Students also learn Google Analytics to monitor, analyze, and optimize website and campaign performance. Additionally, the content marketing module teaches how to create compelling content, develop marketing campaigns, and engage target audiences effectively.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:
Module 1: Fundamentals of Digital Marketing – Introduction to digital marketing, Digital marketing vs traditional marketing, Online consumer behavior, Search engine basics, Social media platforms overview, Paid vs organic marketing, Email marketing basics, Affiliate marketing concepts, Mobile marketing essentials, Case studies of digital marketing campaigns.
Module 2: Website & SEO Fundamentals – Website creation and structure, Importance of user experience (UX), Basics of search engine optimization (SEO), Keyword research techniques, On-page SEO strategies, Off-page SEO and link building, Technical SEO overview, Local SEO practices, Measuring SEO performance, Practical SEO exercises.
Module 3: Google Analytics Basics – Introduction to Google Analytics, Setting up Google Analytics account, Tracking website traffic, Understanding audience reports, Behavior and acquisition reports, Conversion tracking and goals, Event tracking and custom dimensions, Data visualization and dashboards, Interpreting analytics for decision making, Case studies using Google Analytics.
Module 4: Content Marketing Fundamentals – Introduction to content marketing, Content types and formats, Content strategy planning, Blogging and article writing, Visual content creation (images, infographics), Video content and storytelling, Social media content planning, Content calendars and scheduling, Measuring content performance, Case studies of successful campaigns.
Module 5: Advanced Digital Marketing Techniques – Pay-per-click (PPC) campaigns, Google Ads basics, Social media advertising (Facebook, Instagram, LinkedIn), Email marketing automation, Influencer marketing, Conversion rate optimization (CRO), A/B testing and experimentation, Marketing funnels and lead generation, Retargeting and remarketing strategies, Practical exercises on campaigns.
Module 6: Professional Practice & Marketing Strategy – Developing integrated digital marketing strategies, Client consultation techniques, Reporting and analytics interpretation, Ethical and legal considerations, Tools and software for marketing, Marketing campaign budgeting, Career opportunities in digital marketing, Building a professional portfolio, Workshops and live campaigns, Capstone project: Creating a complete digital marketing campaign plan.
Career Opportunities in India
Entry-Level Roles (0–2 Years)
-
Digital Marketing Executive
-
SEO / SEM Analyst
-
Content Marketing Associate
-
Social Media Marketing Assistant
-
Marketing Analytics Trainee
Salary Range: ₹2.5 – 4.5 LPA
Mid-Level Roles (3–6 Years)
-
Digital Marketing Specialist
-
Content Marketing Strategist
-
Social Media Manager
-
Google Analytics Expert / Web Analyst
-
Marketing Campaign Manager
Salary Range: ₹4.5 – 10 LPA
Senior-Level Roles (7+ Years)
-
Digital Marketing Manager / Head
-
Content Director / Lead Strategist
-
Analytics & Performance Marketing Manager
-
Corporate Marketing Consultant
-
Entrepreneur – Digital Marketing Agency Owner
Salary Range: ₹10 – 25+ LPA depending on experience, clientele, and scale of projects
Freelancing & Entrepreneurship Opportunities
-
Freelance digital marketing consultancy for businesses
-
Social media management and content strategy services
-
Google Analytics-based performance audits and reporting
-
Launching an online marketing agency or consultancy
-
Conducting online workshops, webinars, and courses on digital marketing
Earnings: ₹3 – 30+ LPA depending on client base, project scope, and reputation
Key Skills Gained
-
Digital marketing fundamentals (SEO, SEM, email marketing, social media marketing)
-
Content marketing strategy and execution
-
Google Analytics for tracking, reporting, and optimization
-
Campaign planning, execution, and performance analysis
-
Client consultation and reporting skills
-
Freelancing and entrepreneurship skills in digital marketing
-
Data-driven marketing decision-making and ROI optimization
Summary Table
| Career Stage | Roles | Salary / Earnings Range (₹ LPA) |
|---|---|---|
| Entry-Level | Digital Marketing Executive, Content Associate, Analytics Trainee | 2.5 – 4.5 |
| Mid-Level | Digital Marketing Specialist, Social Media Manager, Analytics Expert | 4.5 – 10 |
| Senior-Level | Digital Marketing Manager, Content Director, Corporate Consultant, Entrepreneur | 10 – 25+ |
| Freelancing/Entrepreneurship | Freelance Consultant, Agency Owner, Online Trainer | 3 – 30+ |
Reviews
There are no reviews yet.