Description
Course Name: Certificate in Digital Marketing
Course Id: CDM/Q0001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Certificate in Digital Marketing develops practical skills in online marketing, search engine optimization, social media promotion, content marketing, email marketing, paid advertising, website promotion, lead generation, online branding, and digital campaign analysis. The course prepares learners to plan and support digital marketing activities, engage online audiences, promote products and services, monitor campaign performance, and contribute to business growth through digital channels.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: After completing the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy of your certificate via email within seven days of the examination.
- A hard copy with the official seal and signature sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job assistance aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Digital Marketing: Meaning and Scope of Digital Marketing, Traditional Marketing vs Digital Marketing, Digital Marketing Ecosystem, Understanding Online Consumer Behaviour, Digital Customer Journey, Digital Marketing Channels, Setting Digital Marketing Objectives, Identifying Target Audiences and Buyer Personas, Digital Marketing Strategy Basics, Emerging Trends in Digital Marketing.
Module 2: Website Marketing and Search Engine Optimization: Role of Websites in Digital Marketing, Website Structure and User Experience, Landing Page Fundamentals, Introduction to Search Engine Optimization, Keyword Research and Search Intent, On-Page SEO Techniques, Off-Page SEO and Link Building, Technical SEO Fundamentals, Local SEO Practices, SEO Performance Monitoring and Improvement.
Module 3: Social Media and Content Marketing: Fundamentals of Social Media Marketing, Social Media Strategy Development, Content Marketing Principles, Content Planning and Editorial Calendars, Creating Engaging Digital Content, Social Media Audience Engagement, Organic Social Media Promotion, Influencer Marketing Fundamentals, Online Community Management, Measuring Social Media and Content Performance.
Module 4: Online Advertising and Paid Marketing: Introduction to Digital Advertising, Search Engine Advertising, Pay-Per-Click Campaign Fundamentals, Display Advertising and Banner Campaigns, Social Media Advertising, Audience Targeting and Retargeting, Digital Advertising Budget Planning, Ad Copy and Creative Development, Campaign Optimization Techniques, Measuring Paid Advertising Performance.
Module 5: Email, Mobile and Customer Marketing: Fundamentals of Email Marketing, Building and Managing Email Lists, Email Campaign Planning and Content, Email Automation and Personalization, Mobile Marketing Fundamentals, SMS and Messaging-Based Marketing, Lead Generation and Lead Nurturing, Conversion Funnel Management, Customer Relationship and Retention Marketing, Digital Customer Experience Management.
Module 6: Digital Analytics and Marketing Strategy: Fundamentals of Digital Marketing Analytics, Website Traffic and User Behaviour Analysis, Campaign Performance Measurement, Conversion Tracking and Optimization, Digital Marketing Metrics and Reporting, Marketing Dashboard Fundamentals, Data-Driven Marketing Decisions, Integrated Digital Marketing Planning, Artificial Intelligence and Automation in Digital Marketing, Future Trends in Digital Marketing.
Job Opportunities After Completion of the Certificate in Digital Marketing Course
Graduates can pursue entry-level opportunities in digital marketing, SEO, social media management, content marketing, online advertising, email marketing, lead generation, e-commerce promotion, and digital campaign support across digital agencies, corporate marketing departments, e-commerce businesses, startups, educational organisations, healthcare companies, retail businesses, hospitality companies, and other service industries.
Top Roles: Digital Marketing Assistant, Junior Digital Marketing Executive, SEO Assistant, Social Media Marketing Assistant, Content Marketing Assistant, Digital Campaign Coordinator, Email Marketing Assistant, Online Marketing Executive, Lead Generation Executive, E-commerce Marketing Assistant, Digital Marketing Coordinator, Marketing Analytics Assistant
Key Skills: Digital marketing, SEO, keyword research, website promotion, social media marketing, content marketing, email marketing, paid advertising, lead generation, online branding, campaign management, digital analytics, audience targeting, performance reporting, and online customer engagement.
Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–20 LPA+
Top roles: ₹20–40 LPA+
Scope: Digital marketing offers opportunities across industries as organisations increasingly use online channels to reach customers, generate leads, promote products, strengthen brands, and support sales. Certified learners can explore roles in digital marketing agencies, e-commerce businesses, corporate marketing teams, startups, IT companies, educational organisations, healthcare businesses, retail companies, hospitality organisations, and consulting firms. With experience and advanced skills, learners can specialise in SEO, paid advertising, social media marketing, content strategy, marketing analytics, e-commerce marketing, performance marketing, and digital campaign management.
