Description
Course Name: Certificate in Digital Marketing
Course Id: CIDM/Q1001.
Eligibility: 10th Grade (High School) or Equivalent.
Objective: A Certificate in Digital Marketing is a professional course designed to equip individuals with online marketing skills such as SEO, social media marketing, PPC advertising, content marketing, and analytics. It is ideal for those who want to build a career in digital marketing, freelancing, or business growth through online platforms.
Duration: 90 Hrs (Equivalent to 3 Months).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus:
Introduction to Digital Marketing: Overview of digital marketing, Traditional vs digital marketing, Importance of digital marketing in today’s business environment, Digital marketing channels, Benefits and challenges of digital marketing, Key performance indicators (KPIs) in digital marketing, Digital marketing strategies for businesses, Customer journey in digital marketing, Understanding online consumer behavior, The role of digital marketing in brand building.
Website Development and Optimization: Basics of website development for digital marketing, Importance of user experience (UX) in website design, Website optimization for speed and performance, Mobile optimization and responsive web design, Content management systems (CMS) for digital marketing, Search engine optimization (SEO) fundamentals, Landing page design and conversion optimization, Web analytics for tracking website performance, A/B testing and user behavior analysis, Understanding website security and data privacy.
Search Engine Optimization (SEO): Introduction to SEO, On-page SEO techniques, Off-page SEO strategies, Keyword research and tools, Content optimization for search engines, Link building strategies, SEO for local businesses, Technical SEO (site speed, mobile optimization, schema markup), Understanding search engine algorithms, SEO performance measurement and analytics.
Social Media Marketing (SMM): Overview of social media marketing, Popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), Content creation for social media, Social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads), Social media analytics and performance tracking, Community building and engagement strategies, Social media influencer marketing, Social media marketing tools and automation, Crisis management on social media, Building a social media marketing strategy.
Pay-Per-Click (PPC) Advertising: Introduction to PPC advertising, Google Ads and Bing Ads, Setting up a PPC campaign, Keyword research and bidding strategies, Ad copywriting and designing effective ads, Understanding Quality Score in PPC campaigns, Budgeting and cost management for PPC, Measuring and optimizing PPC performance, Remarketing and retargeting strategies, A/B testing in PPC advertising.
Email Marketing: Overview of email marketing, Types of email campaigns (newsletters, promotions, etc.), Email list building and segmentation, Crafting effective email copy and subject lines, Email marketing automation tools, Best practices for email design, Email deliverability and avoiding spam filters, Metrics to measure email marketing success (open rates, click-through rates), Personalization and targeting in email marketing, Legal considerations in email marketing (GDPR, CAN-SPAM Act).
Job Opportunities after completion of Certificate in Digital Marketing course:
After successful completion of the Certificate in Digital Marketing program, graduates are well-equipped to pursue careers in the rapidly growing field of digital marketing. Digital marketing professionals use various online platforms and strategies to promote brands, products, and services, and help businesses expand their reach in the digital space. With the digital landscape constantly evolving, the demand for skilled professionals in this field is at an all-time high.
Here are some detailed career options along with the salary ranges in India for digital marketing graduates:
1. Digital Marketing Manager
- Role: A Digital Marketing Manager oversees all digital marketing strategies for a company, including SEO, SEM, content marketing, social media, email marketing, and online advertising. They work to increase brand awareness and drive traffic and sales through digital channels.
- Salary Range: ₹5,00,000 to ₹12,00,000 annually (entry-level); ₹12,00,000 to ₹20,00,000 annually (experienced).
- Industries: E-commerce, retail, IT, consulting, hospitality, and media.
2. SEO Specialist (Search Engine Optimization)
- Role: SEO specialists focus on improving the website’s visibility on search engines like Google. They analyze keywords, optimize content, and manage link-building strategies to drive organic traffic to the site.
- Salary Range: ₹3,00,000 to ₹6,00,000 annually (entry-level); ₹6,00,000 to ₹10,00,000 annually (experienced).
- Industries: E-commerce, content-driven websites, digital marketing agencies, and tech companies.
3. PPC Specialist (Pay-Per-Click)
- Role: PPC specialists manage paid advertising campaigns (e.g., Google Ads, Facebook Ads) to drive targeted traffic to websites. They focus on optimizing ad spending and ensuring the best possible return on investment (ROI).
- Salary Range: ₹3,50,000 to ₹6,00,000 annually (entry-level); ₹6,00,000 to ₹9,00,000 annually (experienced).
- Industries: E-commerce, IT services, education, and digital marketing agencies.
4. Content Marketer
- Role: Content marketers create engaging and informative content for websites, blogs, social media platforms, and email campaigns. Their goal is to attract, inform, and retain customers through valuable content.
- Salary Range: ₹3,00,000 to ₹5,00,000 annually (entry-level); ₹5,00,000 to ₹8,00,000 annually (experienced).
- Industries: Blogging, media, e-commerce, education, and tech.
5. Social Media Manager
- Role: A social media manager is responsible for managing and growing a brand’s social media presence across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. They engage with followers, create campaigns, and analyze social media performance.
- Salary Range: ₹4,00,000 to ₹7,00,000 annually (entry-level); ₹7,00,000 to ₹12,00,000 annually (experienced).
- Industries: E-commerce, fashion, hospitality, entertainment, and media.
6. Email Marketing Specialist
- Role: Email marketing specialists design and execute email campaigns to nurture leads, promote offers, and maintain customer engagement. They analyze campaign results and optimize them for better performance.
- Salary Range: ₹3,00,000 to ₹5,00,000 annually (entry-level); ₹5,00,000 to ₹9,00,000 annually (experienced).
- Industries: E-commerce, retail, fintech, and SaaS companies.
7. Affiliate Marketing Manager
- Role: Affiliate marketers promote products or services for companies via affiliate links and earn commissions for driving sales. They manage relationships with affiliate partners and ensure campaigns are performing well.
- Salary Range: ₹3,00,000 to ₹6,00,000 annually (entry-level); ₹6,00,000 to ₹10,00,000 annually (experienced).
- Industries: E-commerce, fintech, lifestyle, and technology.
8. Online Reputation Manager
- Role: An Online Reputation Manager monitors and manages the public perception of a brand online. They address negative reviews, engage with customers, and implement strategies to improve the brand’s image.
- Salary Range: ₹4,00,000 to ₹6,00,000 annually (entry-level); ₹6,00,000 to ₹10,00,000 annually (experienced).
- Industries: Hospitality, healthcare, e-commerce, and digital marketing agencies.
9. Web Analytics Specialist
- Role: Web analytics specialists use tools like Google Analytics to track and analyze website traffic, user behavior, and conversion rates. Their insights help optimize websites for better user experience and improved sales.
- Salary Range: ₹3,50,000 to ₹6,00,000 annually (entry-level); ₹6,00,000 to ₹9,00,000 annually (experienced).
- Industries: E-commerce, IT, digital marketing, and media.
10. Digital Marketing Consultant
- Role: Digital marketing consultants offer strategic advice to businesses on how to improve their digital marketing efforts. They analyze business needs, identify growth opportunities, and design custom strategies to meet objectives.
- Salary Range: ₹6,00,000 to ₹12,00,000 annually (entry-level); ₹12,00,000 to ₹25,00,000 annually (experienced).
- Industries: Consulting firms, startups, e-commerce, and IT.
11. Digital Marketing Trainer
- Role: A digital marketing trainer educates aspiring professionals and businesses about digital marketing strategies and tools. They may work with educational institutions, training centers, or independently.
- Salary Range: ₹4,00,000 to ₹8,00,000 annually (entry-level); ₹8,00,000 to ₹15,00,000 annually (experienced).
- Industries: Education, digital marketing agencies, and freelance consulting.
12. Influencer Marketing Manager
- Role: Influencer marketing managers build relationships with influencers and coordinate campaigns to increase brand awareness and product visibility through influencers’ social media platforms.
- Salary Range: ₹4,00,000 to ₹7,00,000 annually (entry-level); ₹7,00,000 to ₹12,00,000 annually (experienced).
- Industries: Fashion, lifestyle, entertainment, and e-commerce.
Salary Overview by Experience
- Entry-Level (0-2 years experience): ₹2,50,000 to ₹5,00,000 annually
- Mid-Level (3-5 years experience): ₹5,00,000 to ₹8,00,000 annually
- Experienced (5+ years experience): ₹8,00,000 to ₹15,00,000 annually
Key Skills Acquired
- SEO (Search Engine Optimization): Optimizing websites to rank higher in search engine results.
- PPC (Pay-Per-Click) Advertising: Managing paid ads on platforms like Google Ads, Facebook Ads.
- Social Media Strategy: Managing and growing a brand’s presence across social media platforms.
- Content Marketing: Creating valuable and relevant content to engage and convert the target audience.
- Email Marketing: Running email campaigns and analyzing their effectiveness.
- Web Analytics: Analyzing website data and user behavior using tools like Google Analytics.
- Affiliate Marketing: Managing affiliate programs and partnerships for business growth.
- Influencer Marketing: Collaborating with influencers to promote products and services.
Industries Hiring Graduates with a Certificate in Digital Marketing
- E-commerce and Retail
- Digital Marketing Agencies
- Tech Startups
- Media and Entertainment
- Finance and Banking
- Healthcare and Pharmaceuticals
- Hospitality and Tourism
- Education
- Consulting Firms
- Consumer Goods
Conclusion
A Certificate in Digital Marketing opens a wide array of career opportunities for graduates. With the increasing reliance on online platforms for marketing, skilled digital marketing professionals are in high demand. As organizations of all sizes shift their focus to digital channels, the job prospects in this field continue to grow, and the salary potential is lucrative, especially with experience and expertise in niche areas.
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