Description
Course Name: Certificate in Destination Management & Tourism Marketing
Course Id: CDMTM/Q0001.
Eligibility: 10th Grade (high school) or Equivalent.
Objective: The Certificate in Destination Management & Tourism Marketing course is a specialized program designed to provide students with the essential knowledge and skills required to pursue a career in the travel and tourism industry. This course covers a wide range of topics related to tourism operations, management, marketing, and the business aspects of the travel industry. It equips students with the expertise needed to manage travel agencies, tour operators, travel marketing, customer service, and other key areas of the tourism sector.
Duration: Two Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Destination Management: Concept and Importance of Destination Management, Key Stakeholders in Destination Management, Destination Life Cycle and Development, Sustainable Destination Planning, Role of Government and Private Sector, Destination Competitiveness and Positioning, Infrastructure and Accessibility in Tourism, Tourism Policies and Regulations, Case Studies of Successful Destination Management, Challenges in Destination Development.
Tourism Marketing Fundamentals: Introduction to Tourism Marketing, Consumer Behavior in Tourism, Market Segmentation and Targeting, Branding in Tourism, Positioning Strategies for Destinations, Role of Digital Marketing in Tourism, Social Media Marketing for Tourism, Advertising and Public Relations in Tourism, Customer Relationship Management (CRM) in Tourism, Case Studies on Effective Tourism Marketing Strategies.
Destination Branding and Positioning: Concept of Destination Branding, Importance of Unique Selling Proposition (USP), Destination Image and Perception, Cultural and Heritage Branding, Eco-Tourism and Sustainable Branding, Role of Events and Festivals in Branding, Destination Brand Communication, Measuring Destination Brand Success, Case Studies on Successful Destination Branding, Challenges in Destination Branding.
Tourism Product Development: Types of Tourism Products, Designing Tourism Experiences, Heritage and Cultural Tourism Development, Adventure and Sports Tourism, Eco-Tourism and Sustainable Tourism, Wellness and Medical Tourism, Rural and Agro-Tourism Development, Hospitality and Accommodation Planning, Thematic and Special Interest Tourism, Case Studies on Innovative Tourism Products.
Digital and Social Media Marketing in Tourism: Importance of Digital Marketing in Tourism, Website Development for Destinations, SEO and SEM Strategies for Tourism, Social Media Strategies for Destination Promotion, Influencer Marketing in Tourism, Content Marketing and Blogging for Tourism, Video Marketing and Virtual Tourism, Email Marketing and Automation, Online Reputation Management, Case Studies on Digital Marketing in Tourism.
Event and Festival Management in Tourism: Role of Events in Destination Promotion, Planning and Organizing Tourism Events, Sponsorship and Partnership Strategies, Managing Cultural and Heritage Festivals, MICE (Meetings, Incentives, Conferences, Exhibitions) Tourism, Sports and Adventure Events, Marketing Strategies for Tourism Events, Measuring Event Success and ROI, Challenges in Event Management, Case Studies on Successful Tourism Events.
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