Description
Certification Name: Certificate in Customer Relationship Management
Course Id: CCRM/Q0001.
Eligibility: Graduation or Equivalent.
Objective: The Certificate in Customer Relationship Management course is designed to equip professionals with the knowledge and skills to build, manage, and enhance long-term customer relationships that drive business growth and loyalty. The program covers customer relationship strategies, CRM systems, customer engagement, complaint management, retention techniques, and data-driven insights.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Assessment Modules:
Module 1 (Foundations of CRM): Definition and evolution of CRM, Types of CRM (operational, analytical, collaborative), Strategic importance of CRM, CRM lifecycle frameworks, Components of CRM (people, process, technology), Challenges and barriers in CRM adoption.
Module 2 (Customer Behavior & Segmentation): Customer lifetime value (CLV) and value modeling, Customer journey mapping, Customer segmentation (demographic, behavioral, psychographic), Customer profiling and personas, Customer satisfaction and loyalty metrics, Customer acquisition vs retention strategies.
Module 3 (CRM Strategy & Planning): Developing a CRM strategy, Aligning CRM with business objectives, KPI setting for CRM (retention, churn, profitability), Governance and CRM project roadmap, Risk management in CRM projects, Change management for CRM implementation.
Module 4 (Data Management, Analytics & Technology): Design and management of customer databases, Data quality, integration, and governance, Data warehousing and CRM data architecture, Customer data analytics (descriptive, predictive), Business intelligence in CRM, Privacy, security, and compliance.
Module 5 (Customer Engagement & Experience): Customer experience (CX) design, Omnichannel engagement strategies, Loyalty and rewards programs, Complaint handling and service recovery, Personalized communication and relationship building, Use of CRM tools to enhance customer touchpoints.
Module 6 (Performance Measurement & Continuous Improvement): CRM metrics and dashboards, Predictive analytics and customer behavior forecasting, Real‑time reporting and CRM insights, ROI and profitability analysis for CRM initiatives, Continuous improvement in customer relationship processes, Innovation and future trends in CRM.
Job Opportunities after Certificate in Customer Relationship Management
Graduates can manage customer interactions, enhance loyalty, and drive client satisfaction across industries.
Top Roles: Customer Relationship Manager (CRM Manager), Client Relationship Manager, Customer Success Manager, Relationship & Account Manager, Director – Customer Relationship Management
Key Skills: CRM strategies, customer engagement & retention, client relationship management, complaint resolution, CRM tools & analytics, communication & stakeholder management
Salary Range (India):
Customer Relationship Managers: ₹6–20 LPA
Senior Client Relationship Leaders: ₹20–40 LPA
CRM Directors / Heads: ₹40–80 LPA
Chief Customer Officers (CCOs): ₹80 LPA–1.5 Cr+
Industries: Banking & BFSI, IT & telecom, BPOs & customer support, retail & e-commerce, hospitality & service organizations, corporate account management teams
Scope: Growing demand for professionals driving customer loyalty and service excellence, with leadership and entrepreneurial opportunities in CRM consultancy and customer experience management.
