Description

Course Name: Certificate in Consumer Psychology & Advertising
Course Id: CCPA/Q0001

Eligibility: 10th Grade(High School) or Equivalent.

Objective: The Certificate in Consumer Psychology & Advertising is a specialized program that focuses on understanding the psychological principles behind consumer behavior and how advertising can be designed to influence consumer decision-making. This course is ideal for individuals interested in marketing, advertising, or psychology and want to gain expertise in creating effective marketing strategies based on consumer insights.

Duration: Two Month.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Marking System:
S.No.	No. of Questions			Marks Each Question		Total Marks
1	10			5		50
2	5			4		20
3	5			3		15
4	5			2		10
5	5			1		5
	30					100
How Students will be Graded:
S.No.		Marks	Grade
1		91-100	O (Outstanding)
2		81-90	A+ (Excellent)
3		71-80	A (Very Good)
4		61-70	B (Good)
5		51-60	C (Average)
6		40-50	P (Pass)
7		0-40	F (Fail)

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Introduction to Consumer Psychology: Definition and Scope of Consumer Psychology, Importance of Consumer Behavior in Marketing, Psychological Theories of Consumer Decision-Making, Factors Influencing Consumer Behavior, Emotional and Rational Decision-Making, Perception and Its Impact on Buying Behavior, The Role of Motivation in Consumer Choices, Consumer Learning and Memory, The Influence of Attitudes on Purchase Decisions, Cultural and Social Influences on Consumer Behavior.

Consumer Decision-Making Process: Stages of the Consumer Decision-Making Process, Problem Recognition and Information Search, Evaluation of Alternatives and Decision Heuristics, Post-Purchase Behavior and Customer Satisfaction, Role of Emotions in Consumer Decisions, Cognitive Dissonance and Brand Loyalty, Impulse Buying vs. Rational Buying, Influence of Family and Social Groups, Online vs. Offline Decision-Making Processes, Case Studies on Consumer Decision Journeys.

Market Research and Consumer Insights: Importance of Consumer Research in Advertising, Qualitative vs. Quantitative Research Methods, Data Collection Techniques (Surveys, Focus Groups, Interviews), Understanding Customer Segmentation, Psychological and Behavioral Analytics, Neuromarketing and Its Applications, Eye-Tracking and Consumer Attention Studies, Sentiment Analysis and Social Listening, Consumer Trends and Predictive Analytics, Case Studies on Successful Consumer Research Strategies.

Fundamentals of Advertising: Definition and Role of Advertising in Marketing, Types of Advertising (Traditional, Digital, Guerrilla, etc.), Components of an Effective Advertisement, The AIDA Model in Advertising, Storytelling in Advertising, Persuasion Techniques in Advertising, The Role of Humor, Fear, and Emotion in Ads, Ethical Considerations in Advertising, Case Studies on Successful Ad Campaigns, Emerging Trends in Advertising.

Brand Perception and Consumer Influence: Brand Image vs. Brand Identity, The Psychology Behind Brand Loyalty, Creating Strong Brand Associations, Celebrity Endorsements and Consumer Trust, The Role of Colors and Visual Elements in Branding, The Impact of Slogans and Taglines on Consumers, How Brand Reputation Affects Consumer Choices, Emotional Branding and Its Effectiveness, Case Studies on Iconic Brand Strategies, Neuromarketing Insights on Brand Preference.

Digital Consumer Behavior and Online Advertising: Understanding Digital Consumers, Social Media’s Influence on Consumer Behavior, The Psychology of Clickbait and Online Engagement, Search Engine Marketing and Consumer Intent, Retargeting and Personalized Advertising, User-Generated Content and Its Impact, Online Reviews and Consumer Trust, The Role of Influencer Marketing, Mobile Advertising and Consumer Habits, Ethical Considerations in Digital Marketing.

🧠 Career Options After Certificate in Consumer Psychology & Advertising

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1️⃣ Market Research Analyst

Role:

• Study consumer behavior, preferences, and market trends using surveys, focus groups, and data analysis.

• Help companies understand customer needs and improve products/services.

Industries:
Market research agencies, FMCG, retail, e-commerce, consulting firms

Salary Range:
₹25,000 – ₹80,000/month
₹3 LPA – ₹10 LPA

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2️⃣ Advertising Executive

Role:

• Plan and execute advertising campaigns across print, digital, and broadcast media.

• Coordinate with creative teams, media buyers, and clients.

Industries:
Advertising agencies, media companies, corporate marketing teams

Salary Range:
₹30,000 – ₹90,000/month
₹3.6 LPA – ₹11 LPA

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3️⃣ Brand Manager (Entry-Level)

Role:

• Manage brand image, develop promotional strategies, and analyze consumer perceptions.

• Ensure consistent messaging and brand positioning.

Industries:
FMCG, retail, fashion, e-commerce, hospitality

Salary Range:
₹40,000 – ₹1,00,000/month
₹4.8 LPA – ₹12 LPA

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4️⃣ Consumer Behavior Analyst

Role:

• Analyze how psychological factors influence consumer decisions.

• Use insights to design better marketing strategies, product positioning, and customer experience.

Industries:
Market research firms, consulting companies, FMCG, IT firms

Salary Range:
₹30,000 – ₹90,000/month
₹3.6 LPA – ₹11 LPA

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5️⃣ Digital Marketing Executive

Role:

• Plan and run digital marketing campaigns, SEO, SEM, and social media based on consumer behavior analysis.

Industries:
Digital agencies, e-commerce, IT, startups, ed-tech

Salary Range:
₹25,000 – ₹80,000/month
₹3 LPA – ₹9.6 LPA

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6️⃣ Advertising Copywriter

Role:

• Write persuasive, creative content for ads, commercials, websites, and social media posts.

Industries:
Advertising agencies, digital marketing firms, media houses

Salary Range:
₹25,000 – ₹75,000/month
₹3 LPA – ₹9 LPA

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7️⃣ Public Relations Executive

Role:

• Manage brand reputation, create press releases, handle media relations, and organize PR events.

Industries:
PR agencies, corporates, government organizations, entertainment industry

Salary Range:
₹25,000 – ₹70,000/month
₹3 LPA – ₹8.4 LPA

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8️⃣ UX Researcher (User Experience)

Role:

• Study user behavior, test product usability, and recommend design improvements based on psychological insights.

Industries:
IT companies, SaaS, mobile app companies, product design firms

Salary Range:
₹35,000 – ₹1,00,000/month
₹4.2 LPA – ₹12 LPA

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9️⃣ Sales & Consumer Insights Executive

Role:

• Use consumer psychology principles to improve sales processes, client interactions, and customer retention.

Industries:
Retail, banking, insurance, real estate, telecom

Salary Range:
₹30,000 – ₹80,000/month
₹3.6 LPA – ₹10 LPA

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🔟 Media Planner

Role:

• Plan and optimize media buying decisions based on consumer behavior data to reach the right audience at the right time.

Industries:
Advertising agencies, media houses, digital marketing firms

Salary Range:
₹25,000 – ₹75,000/month
₹3 LPA – ₹9 LPA

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