Description
Certification Name: Certificate in Competitive Intelligence
Course Id: CCI/Q0001.
Eligibility: Graduation or Equivalent.
Objective: The Certificate in Competitive Intelligence course is designed to equip professionals with the skills and knowledge to gather, analyze, and leverage competitive intelligence for strategic business decision-making. It covers areas such as market analysis, competitor benchmarking, data collection and analysis, strategic planning, risk assessment, and reporting insights to support management decisions.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Assessment Modules:
Module 1: Competitive Intelligence Fundamentals : Introduction to Competitive Intelligence (CI), Role and Responsibilities of a CI Manager, History and Evolution of CI, CI vs Market Research, Ethical and Legal Considerations in CI, Importance of CI in Strategic Decision Making.
Module 2: Environmental and Market Analysis : Macro and Micro Environment Analysis, Market Trends and Forecasting, Competitive Landscape Mapping, Industry Benchmarking, SWOT and PESTEL Analysis, Identifying Market Opportunities and Threats.
Module 3: Data Collection and Information Sources : Primary and Secondary Data Sources, Online and Offline Research Techniques, Open Source Intelligence (OSINT), Supplier and Customer Intelligence, Social Media and Digital Monitoring, Data Verification and Reliability.
Module 4: Competitive Intelligence Tools and Techniques : Analytical Tools for CI, Business Analytics in CI, Competitive Profiling, Scenario and Contingency Planning, Visualization Tools and Dashboards, Strategic Mapping of Competitors.
Module 5: Analysis, Reporting, and Communication : Data Analysis for Decision Making, Insight Generation, Reporting Formats and Templates, Executive Briefings, Storytelling with Intelligence, Communicating Insights to Stakeholders.
Module 6: Strategic Application and Governance : Integrating CI into Business Strategy, CI for Risk Management, Innovation and Opportunity Identification, CI Metrics and Performance Evaluation, CI Governance and Compliance, Continuous Improvement in CI Processes.
