Description
Course Name: CERTIFICATE IN BUSINESS COMMUNICATION
Course Id: CBC/Q1001.
Education Qualification: 12th Pass.
Course and Exam Fee: 1500.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will receive Study Material and Online Examination link on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination within 7 days you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign) within 30 days.
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 600, Passing Marks- 40%.
There is No Negative marking in this module.
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Or You Can Fill below Enquiry form For Regular Course Training from our Training Centers located in India.
Student Course Enquiry Form
SYLLABUS
CERTIFICATE IN BUSINESS COMMUNICATION
INTRODUCTION TO BUSINESS COMMUNICATION
COMMUNICATION AT THE WORKPLACE
BUSINESS CORRESPONDENCE
GROUP COMMUNICATION
ADVERTISING AND PUBLIC RELATION
COMMUNICATION RESEARCH
INTRODUCTION TO BUSINESS COMMUNICATION
Meaning, Definition, Process, Need, Feedback Emergence of Communication as a key concept in the Corporate and Global world Impact of technological advancements on Communication, ormal and Informal—Vertical, Horizontal, Diagonal, Grapevine Objectives of Communication — 3 Information, Advice, Order and Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Morale of Employees (A brief introduction to these objectives to be given), Verbal and Nonverbal Characteristics of Verbal Communication Characteristics of Non-verbal Communication Landline, Wireless and Cellular Phones Facsimile Communication [Fax] Computers and E- communication Video and Satellite Conferencing, Physical/ Semantic/Language / Socio-Cultural / Psychological / Barriers Ways to Overcome these Barriers, Drafting of business letters, : Sales letter, office memorandum, Memo formats, Applications for Job, Enquiry letter, Request letter, Report writing.
COMMUNICATION AT THE WORKPLACE
Channels of Communication: Formal and Informal – Vertical, Horizontal, Diagonal, Consensus and Grapevine, Methods of Communication: Verbal and Non-verbal (including Visual), Business Etiquette: Office Etiquette, Internet Etiquette/Netiquette, Business Card Etiquette, Handshake Etiquette, Mobile Phone Etiquette, Barriers to Communication and How to Overcome Them: Physical, Semantic/Language, Socio-Cultural and Psychological Barriers, Ways of overcoming these Barriers, Listening: Importance of Listening Skills, Barriers to Listening, Cultivating Good Listening Skills, Distinguishing between Hearing and Listening.
BUSINESS CORRESPONDENCE
Theory of Business Letter Writing: Principles of Effective Letter Writing – ‘You’ Attitude, Jargon, Four C’s of Communication – Correctness, Completeness, Conciseness, Courtesy Parts of a Business Letter Full Block Layout of a Business Letter Principles of Effective E-mail Writing, Personnel Correspondence Statement of Purpose Letter of Recommendation Job Application Letter and Résumé Letter of Appointment (To be discussed, but not to be assessed) Letter of Acceptance of Job Offer Letter of Appreciation (To be discussed, but not to be assessed) Letter of Resignation.
GROUP COMMUNICATION
Group Discussions & Interviews: Group Discussion, Preparing for an Interview, Types of Interviews – Selection, Appraisal, Grievance, Exit, Online, Soft Skills – Emotional Quotient (EQ), Conflict Management, Meetings: Need and Importance of Meetings, Types of Meetings, Conduct of a Formal Meeting, Group Dynamics, Role of the Chairperson, Role of the Participants, Drafting of Notice, Agenda and Resolutions, Committees & Conferences: Importance of Committees, Types of Committees, Meaning of Conference, Importance of Conferences, Organizing a Conference, Modern Methods of Conducting Conferences – Skype & Webinar.
ADVERTISING AND PUBLIC RELATIONS
Introduction to Advertising: Advertising – definition, functions and classification, History of advertising, various media for advertising, National and global advertising scene, socio-economic effects of advertising, Structure and functioning of ad agency, Process of Advertising: Segmentation of the consumer; positioning of the product; USP, ad appeals Product life cycle; advertising spiral and evaluation of advertisements Advertising expenditure; process of budgeting Client related issues and the process, business development; pitching for accounts, : Introduction to Public Relations: Public Relations – meaning, definition, functions and history Concept and types of publics, public opinion, persuasion and negotiation PR and publicity, propaganda, lobbying, advertising PR in government, public, private and NGO sector.
COMMUNICATION RESEARCH
Introduction to Research: Research – meaning, definition and elements Types of research, research approaches, methods & methodology, research process Defining research problem, review of literature, formulating hypothesis Communication research – evolution, growth and areas, Research Design: Research design- meaning, functions &characteristics, basic components Sampling: meaning, basic principles & advantages of sampling Sampling methods; probability &non-probability sampling, sampling errors Media monitoring systems, Data Collection & Processing: Data Collection: primary & secondary data, questionnaire &schedule, in-depth interview, observation, focus group discussion, case study, content analysis, experiment, Statistical techniques: measures; mean median, mode, standard deviation, coefficient correlation, chi square test, ttest, ANOVA, parametric and non-parametric testing, differential and non-differential techniques.