Description
Course Name: Certificate in Business Communication
Course Id: CBC/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: A Certificate in Business Communication is an excellent choice for anyone seeking to strengthen their communication skills in a professional environment. The program provides valuable tools to improve both written and spoken communication, which are critical for success in the business world.
Duration: 90 Hrs (Equivalent to 3 months).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
SYLLABUS
CERTIFICATE IN BUSINESS COMMUNICATION
Introduction to Business Communication: Introduction, objective, meaning of communication, importance and purpose of communication, dimensions of communication, channels of communication, functions of communication, technology and business communication.
Communication at the workplace: Introduction, meaning of communication, importance and purpose of communication, technology and business communication, barriers in business communication.
Business Correspondence: English Grammar and its usage, enriching vocabulary, comprehension of passage and art of summarising, concept of business communication, listening skills, business correspondence, concept of E-correspondence, common business terminologies.
Group communication: Characteristics of group discussion, purpose of group discussion, types of group discussion, body language in group discussion, successful group discussion techniques.
Concept of E-correspondence: Introduction, concept of email, history of email, features of an email accounts, proper e-mail correspondence, advantages and disadvantages of email.
Communication Research: Reading skills, techniques for good comprehension, writing skills, types of writing, importance of writing, style of writing, narrative writing.
Job Opportunities after completion of Certificate in Business Communication course:
After completing a Certificate in Business Communication, graduates gain essential skills in verbal and written communication, which are crucial for effective interaction in professional environments. Business communication professionals are equipped to manage internal and external communication in various industries, including corporate sectors, media, education, marketing, and human resources. These graduates can pursue a wide range of roles where clear communication, presentations, and writing skills are vital for success. Below are the career options available and the salary range in India for graduates of the Certificate in Business Communication program:
1. Corporate Communication Specialist
- Role: Corporate communication specialists manage internal and external communication for organizations. They work on creating and maintaining a positive public image, crafting press releases, internal memos, newsletters, and handling crisis communication.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Specialist: ₹12 to ₹18 lakh per annum (with extensive experience in corporate communication)
2. Public Relations (PR) Executive
- Role: PR executives handle the public image of individuals, companies, or brands. They work with the media, write press releases, organize press conferences, and create strategies to manage the reputation of clients or organizations.
- Salary Range:
- Fresher: ₹2.5 to ₹4 lakh per annum
- Experienced: ₹5 to ₹8 lakh per annum
- Senior PR Executive: ₹8 to ₹12 lakh per annum (for high-profile clients or corporate entities)
3. Content Writer/Copywriter
- Role: Content writers and copywriters create engaging content for websites, blogs, advertisements, and social media platforms. They are responsible for writing clear, persuasive, and informative content that reflects the brand’s voice and engages the audience.
- Salary Range:
- Fresher: ₹2.5 to ₹4 lakh per annum
- Experienced: ₹5 to ₹8 lakh per annum
- Senior Content Writer: ₹8 to ₹12 lakh per annum (with specialized expertise in SEO or technical writing)
4. Social Media Manager
- Role: Social media managers handle an organization’s presence on platforms like Facebook, Twitter, Instagram, and LinkedIn. They create posts, engage with the audience, run social media campaigns, and analyze performance metrics.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Social Media Manager: ₹10 to ₹15 lakh per annum (depending on the brand or company’s size)
5. HR Communication Specialist
- Role: HR communication specialists manage communication within the organization, particularly related to employee engagement, internal policies, training programs, and employee relations. They help develop communication strategies for better workplace interaction.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹9 lakh per annum
- Senior HR Communication Specialist: ₹10 to ₹15 lakh per annum (for larger organizations or multinational companies)
6. Marketing Communication Manager
- Role: Marketing communication managers design and implement communication strategies for marketing campaigns. They ensure that marketing messages are consistent across all channels and align with the brand’s identity.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹12 lakh per annum
- Senior Manager: ₹12 to ₹18 lakh per annum (depending on the size of the organization or marketing department)
7. Customer Support/Relations Executive
- Role: Customer support executives communicate with customers to resolve queries, handle complaints, and provide product or service information. They often work in customer service departments or as customer relations managers.
- Salary Range:
- Fresher: ₹2.5 to ₹4 lakh per annum
- Experienced: ₹5 to ₹8 lakh per annum
- Senior Executive: ₹8 to ₹12 lakh per annum (depending on client management and experience)
8. Training and Development Specialist
- Role: Training and development specialists design and conduct training programs to enhance employees’ communication skills, teamwork, leadership, and other professional competencies. They focus on improving internal communication in organizations.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹9 lakh per annum
- Senior Trainer: ₹9 to ₹15 lakh per annum (depending on industry and expertise)
9. Brand Communication Manager
- Role: Brand communication managers oversee the development and execution of communication strategies that promote a company’s brand. They manage all aspects of brand messaging, from social media campaigns to public relations.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹12 lakh per annum
- Senior Manager: ₹12 to ₹18 lakh per annum (for large organizations or international brands)
10. Media Planner
- Role: Media planners work with marketing and advertising teams to determine the most effective media channels (TV, radio, online, print) to reach the target audience. They ensure that the company’s message reaches the right people at the right time.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Media Planner: ₹10 to ₹15 lakh per annum (for large-scale campaigns)
11. Journalist/Reporter (Corporate Focus)
- Role: Journalists or reporters with a business communication background can focus on writing corporate news, press releases, and feature articles. They may work for corporate communication departments or media outlets, reporting on business-related topics.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Journalist: ₹10 to ₹15 lakh per annum (for larger media houses or corporate reporting roles)
12. Internal Communications Manager
- Role: Internal communication managers ensure smooth communication within the organization, managing newsletters, announcements, and updates. They work to keep employees informed and engaged in company activities and policies.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Manager: ₹10 to ₹15 lakh per annum (depending on the size of the organization)
13. Sales Communication Specialist
- Role: Sales communication specialists focus on creating communication strategies for the sales department. They help develop sales scripts, presentations, and training materials for the sales team.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹9 lakh per annum
- Senior Specialist: ₹9 to ₹15 lakh per annum (depending on organization size)
14. Communication Consultant
- Role: Communication consultants advise organizations on how to improve their communication strategies, whether internal or external. They may work independently or as part of a consulting firm, assisting clients with improving messaging and overall communication processes.
- Salary Range:
- Fresher: ₹4 to ₹6 lakh per annum (as a starting point for consultancy)
- Experienced: ₹8 to ₹12 lakh per annum
- Senior Consultant: ₹12 to ₹20 lakh per annum (based on the client’s portfolio)
Key Factors Influencing Salary:
- Experience: Like any profession, communication specialists earn higher salaries as they gain experience and expertise in the field.
- Industry: Communication roles in high-paying industries such as media, marketing, corporate sectors, and public relations tend to offer higher salaries compared to other industries.
- Location: Major metropolitan cities such as Mumbai, Delhi, Bangalore, and Chennai offer higher salaries due to the concentration of large organizations and multinational companies.
- Skill Set: Strong writing, editing, and presentation skills are highly valued. Having expertise in digital communication, social media, and SEO can further boost earning potential.
Conclusion
Graduates of the Certificate in Business Communication program have a variety of career opportunities in fields such as public relations, corporate communication, content creation, marketing, and customer service. These roles offer excellent salary prospects, especially with experience and a strong portfolio of work. Communication is a crucial aspect of every business, and skilled professionals are always in demand to help organizations enhance their message and engage their audiences effectively.