Description
Course Name: Certificate in Brand Management
Course Id: CBM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: This course aims to provide learners with a comprehensive understanding of brand development, positioning, and management strategies. Students will explore concepts such as brand equity, market analysis, customer perception, and competitive positioning.
Duration: Two Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Certificate in Brand Management
Introduction to Brand Management: Introduction, competitive forces in the market, competitive strategies for market leaders, basics of branding, definitions of brands, characteristics of a brand, brands and products, establishing a brand, benefits of a strong brand, important factors about branding.
Brand Positioning: Foundations of brand positioning, the three parts of brand positioning, major positioning decisions, competitive position profile, model of benefit delivery, the brand positioning statement.
Brand Decision: Origins of branding, why is branding important, types of brands, brand benefits, identify the brand with country, local, international and global brands, global products and brands, branding strategies, network of brand associations, brand extension, developing a global brand, global brand development, country of origin as brand element.
Brand Equity: The role of brands, the scope of branding, defining brand equity, advantages of strong brands, building brand equity, brand elements, devising a brand strategy, brand strategy for new products, family branding, individual branding.
Brand Strategy: Market position, brand strategy, category entry points, brand solutions, future marketing, create a brand community, create an affiliate program.
Brand Portfolio: Introduction to branding, brand portfolio strategy, brand leverage strategies, methodology: the need for additional data, peak performance, H&M, analysis: pertinent brand leverage phenomena, implications: introducing a dynamic framework, the future of brand leverage: a research starting point, questionnaire.
Job Opportunities after Certificate in Brand Management
Graduates of this program gain expertise in brand building, marketing strategy, consumer behavior, digital branding, and communication, preparing them for roles across marketing, advertising, and brand management sectors.
Key Career Options: Brand Manager, Assistant Brand Manager, Marketing Manager (Brand Focused), Product Manager, Brand Strategist, Digital Brand Manager, Brand Consultant, Retail Brand Manager, Advertising Account Manager, Content Marketing Manager, Brand Communication Manager, Market Research Analyst, Brand Ambassador, Customer Relationship Manager.
Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–25+ LPA
Industries Hiring Graduates:
FMCG, Retail, E-commerce, Media & Advertising Agencies, IT & Tech Companies, Startups, Luxury Brands, Hospitality, Healthcare, Education, Corporate Sector.
Skills Developed: Brand strategy, marketing planning, digital marketing, content creation, market research, consumer insights, communication skills, campaign management, social media management, and analytics tools.
Graduates can progress to roles like Senior Brand Manager, Marketing Head, or Brand Consultant, with further growth through experience, specialization in digital marketing, and advanced qualifications such as MBA in Marketing or certifications in digital marketing and branding.
