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Certificate in Brand Management

Rs.5,000 Rs.2,500

IISDT Offers 50% discount on all courses. Enroll your course today to avail discount offer. Government Job Valid Diploma/Certificate.

In marketing, brand management is the analysis and planning on how a brand is perceived in the market.

The intangible elements are the experiences that the consumers share with the brand.

and also the relationships they have with the brand.


Course Name: Certificate in Brand Management
Course Id: CBM/Q1001.
Education Qualification: 12th Pass.

Duration: 90 Hrs (Equivalent to 3 months).

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Certificate in Brand Management

Introduction to Brand Management: Introduction, competitive forces in the market, competitive strategies for market leaders, basics of branding, definitions of brands, characteristics of a brand, brands and products, establishing a brand, benefits of a strong brand, important factors about branding.

Brand Positioning:  Foundations of brand positioning, the three parts of brand positioning, major positioning decisions, competitive position profile, model of benefit delivery, the brand positioning statement.

Brand Decision: Origins of branding, why is branding important, types of brands, brand benefits, identify the brand with country, local, international and global brands, global products and brands, branding strategies, network of brand associations, brand extension, developing a global brand, global brand development, country of origin as brand element.

Brand Equity: The role of brands, the scope of branding, defining brand equity, advantages of strong brands, building brand equity, brand elements, devising a brand strategy, brand strategy for new products, family branding, individual branding.

Brand Strategy: Market position, brand strategy, category entry points, brand solutions, future marketing, create a brand community, create an affiliate program.

Brand Portfolio: Introduction to branding, brand portfolio strategy, brand leverage strategies, methodology: the need for additional data, peak performance, H&M, analysis: pertinent brand leverage phenomena, implications: introducing a dynamic framework, the future of brand leverage: a research starting point, questionnaire.