Description
Course Name: Certificate in Brand Management
Course Id: CBM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: A Certificate in Brand Management is an excellent choice for individuals looking to build or enhance their career in marketing and branding. This course provides comprehensive knowledge and practical skills required to manage and grow a brand effectively in today’s competitive market.
Duration: 90 Hrs (Equivalent to 3 months).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Certificate in Brand Management
Introduction to Brand Management: Introduction, competitive forces in the market, competitive strategies for market leaders, basics of branding, definitions of brands, characteristics of a brand, brands and products, establishing a brand, benefits of a strong brand, important factors about branding.
Brand Positioning: Foundations of brand positioning, the three parts of brand positioning, major positioning decisions, competitive position profile, model of benefit delivery, the brand positioning statement.
Brand Decision: Origins of branding, why is branding important, types of brands, brand benefits, identify the brand with country, local, international and global brands, global products and brands, branding strategies, network of brand associations, brand extension, developing a global brand, global brand development, country of origin as brand element.
Brand Equity: The role of brands, the scope of branding, defining brand equity, advantages of strong brands, building brand equity, brand elements, devising a brand strategy, brand strategy for new products, family branding, individual branding.
Brand Strategy: Market position, brand strategy, category entry points, brand solutions, future marketing, create a brand community, create an affiliate program.
Brand Portfolio: Introduction to branding, brand portfolio strategy, brand leverage strategies, methodology: the need for additional data, peak performance, H&M, analysis: pertinent brand leverage phenomena, implications: introducing a dynamic framework, the future of brand leverage: a research starting point, questionnaire.
Job Opportunities after completion of Certificate in Brand Management course:
After completing a Certificate in Brand Management, graduates are equipped with essential skills to build, maintain, and promote brands. Brand managers focus on shaping the public perception of a product or service, ensuring that marketing strategies align with the brand’s identity, and ultimately contributing to the company’s growth and success. The brand management field offers various career opportunities across multiple industries such as retail, FMCG, media, and luxury brands. Below are the detailed career options and salary ranges for graduates of the Certificate in Brand Management program in India:
1. Brand Manager
- Role: Brand managers are responsible for the overall health and strategy of a brand. They manage brand campaigns, conduct market research, handle budgeting, and ensure that the brand’s vision is communicated effectively across all platforms. Their role also involves collaborating with marketing, sales, and creative teams.
- Salary Range:
- Fresher: ₹4 to ₹6 lakh per annum
- Experienced: ₹8 to ₹12 lakh per annum
- Senior Brand Manager: ₹15 to ₹25 lakh per annum (depending on brand scale and company)
2. Assistant Brand Manager
- Role: Assistant brand managers work under the supervision of senior brand managers. They support in the execution of brand strategies, market analysis, and campaign management. They assist in day-to-day operations and help ensure brand consistency.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹8 lakh per annum
- Senior Assistant Manager: ₹8 to ₹12 lakh per annum
3. Marketing Manager (Brand Focused)
- Role: Marketing managers oversee the development and execution of marketing strategies for a particular brand. They coordinate marketing campaigns, promotions, and public relations activities, and they ensure that all marketing efforts reflect the brand’s identity.
- Salary Range:
- Fresher: ₹5 to ₹7 lakh per annum
- Experienced: ₹8 to ₹15 lakh per annum
- Senior Manager: ₹15 to ₹25 lakh per annum (depending on the industry and brand)
4. Product Manager
- Role: Product managers are responsible for the development and positioning of specific products within the brand portfolio. They work closely with R&D, marketing, and sales teams to ensure that the product is aligned with market needs and consumer expectations.
- Salary Range:
- Fresher: ₹4 to ₹6 lakh per annum
- Experienced: ₹7 to ₹12 lakh per annum
- Senior Product Manager: ₹12 to ₹18 lakh per annum
5. Brand Strategist
- Role: Brand strategists develop long-term strategies to build a brand’s identity, equity, and market presence. They conduct market research, define brand goals, and work on positioning strategies to ensure the brand resonates with its target audience.
- Salary Range:
- Fresher: ₹3.5 to ₹6 lakh per annum
- Experienced: ₹7 to ₹12 lakh per annum
- Senior Brand Strategist: ₹12 to ₹20 lakh per annum
6. Digital Brand Manager
- Role: Digital brand managers focus on building and promoting the brand through digital channels like social media, websites, email marketing, and online campaigns. They work with content creators, SEO specialists, and digital marketers to ensure the brand’s presence online.
- Salary Range:
- Fresher: ₹4 to ₹6 lakh per annum
- Experienced: ₹7 to ₹10 lakh per annum
- Senior Digital Brand Manager: ₹10 to ₹18 lakh per annum
7. Brand Consultant
- Role: Brand consultants work independently or with agencies to help companies develop and refine their brand identity. They provide strategic advice, branding frameworks, and guidance on brand communication, positioning, and market research.
- Salary Range:
- Fresher: ₹4 to ₹6 lakh per annum (for entry-level consultants or freelancers)
- Experienced: ₹8 to ₹15 lakh per annum
- Senior Consultant: ₹15 to ₹25 lakh per annum (depending on client portfolio and brand reputation)
8. Retail Brand Manager
- Role: Retail brand managers focus on developing and managing the brand’s presence in the retail space, ensuring the brand is prominently displayed, effectively marketed, and resonates with consumers in physical stores or online retail channels.
- Salary Range:
- Fresher: ₹3.5 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Retail Brand Manager: ₹10 to ₹15 lakh per annum
9. Advertising Account Manager
- Role: Advertising account managers work for advertising agencies and manage client accounts. They develop creative briefs, coordinate with creative teams, oversee the execution of campaigns, and ensure that the advertising strategy aligns with the brand’s overall strategy.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹12 lakh per annum
- Senior Account Manager: ₹12 to ₹18 lakh per annum (depending on the agency and brand scale)
10. Content Marketing Manager
- Role: Content marketing managers develop and oversee content strategies for brands. They ensure that content aligns with brand voice and values, and manage the content team to produce blogs, social media posts, videos, and other content that enhances brand visibility.
- Salary Range:
- Fresher: ₹3.5 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Content Manager: ₹10 to ₹15 lakh per annum
11. Brand Communication Manager
- Role: Brand communication managers focus on the messaging and communication strategies for the brand. They manage internal and external communication, including press releases, advertising, social media content, and corporate communications.
- Salary Range:
- Fresher: ₹4 to ₹6 lakh per annum
- Experienced: ₹8 to ₹12 lakh per annum
- Senior Manager: ₹12 to ₹20 lakh per annum
12. Market Research Analyst (Brand Focus)
- Role: Market research analysts specializing in brand management conduct consumer research to understand market trends, competitors, and consumer preferences. They provide data-driven insights that inform branding decisions and strategies.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Analyst: ₹10 to ₹15 lakh per annum
13. Brand Ambassador
- Role: Brand ambassadors promote a company’s products or services by representing the brand in a positive light. They can be celebrities, influencers, or professionals hired by companies to endorse and advocate for the brand through social media, events, and campaigns.
- Salary Range:
- Fresher/Entry-Level: ₹2.5 to ₹5 lakh per annum (based on contracts and endorsements)
- Experienced: ₹6 to ₹15 lakh per annum (for influencers or celebrities)
- Senior Brand Ambassador: ₹15 to ₹30 lakh per annum (for high-profile figures)
14. Customer Relationship Manager (Brand Focus)
- Role: Customer relationship managers handle customer interaction and communication to ensure brand loyalty and satisfaction. They focus on building long-term relationships with customers, handling customer feedback, and increasing customer retention.
- Salary Range:
- Fresher: ₹3 to ₹5 lakh per annum
- Experienced: ₹6 to ₹10 lakh per annum
- Senior Manager: ₹10 to ₹15 lakh per annum
Key Factors Influencing Salary:
- Experience: As with most careers, more experience in brand management, strategic thinking, and leadership skills will lead to higher-paying roles.
- Industry: High-profile sectors such as FMCG, luxury goods, and multinational companies offer more competitive salaries compared to smaller firms or niche sectors.
- Location: Cities like Mumbai, Delhi, Bangalore, and Chennai tend to offer higher salaries due to the concentration of larger companies, agencies, and brands.
- Specialization: Experience in specific types of brands, such as luxury, technology, FMCG, or digital brands, can influence earning potential. Digital and social media expertise is increasingly sought after.
Conclusion:
Graduates of the Certificate in Brand Management program can explore various career opportunities in brand building, marketing, and strategy. With roles such as brand managers, marketing managers, and brand strategists, they can expect competitive salaries that grow significantly with experience and expertise. The demand for skilled professionals in brand management is high as companies continue to focus on building strong, recognizable brands in an increasingly competitive market.