Description
Certification Name: Certificate in Brand Identity Designer
Course Id: CBID/Q0001.
Eligibility: Graduation or Equivalent.
Objective: The Certified Brand Identity Designer course is designed to develop advanced skills in crafting cohesive and impactful brand identities that visually communicate a brand’s personality, values, and vision. The course takes learners through the full branding process—from research and strategy to the creation of brand assets and guidelines. Key topics include logo design, color theory, typography systems, visual language, iconography, brand voice, mood boards, and presentation techniques.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Assessment Modules:
Module 1: Introduction to Branding and Identity Design: Understanding branding vs brand identity vs logo design, Components of a brand identity system, The role of a brand identity designer in business and marketing, Overview of branding psychology and perception, Importance of consistency across all brand touchpoints, Exploring successful brand identity case studies.
Module 2: Brand Research and Strategy Development: Conducting market, audience, and competitor research, Defining brand vision, mission, values, and positioning, Creating brand personas and target audience profiles, Developing brand tone of voice and storytelling direction, Translating strategy into visual direction and mood boards, Building a brand identity brief for design development.
Module 3: Visual Elements of Brand Identity: Logo design fundamentals and logo systems, Typography selection and hierarchy for brand use, Color theory and creating brand color palettes, Iconography and pattern creation for branding, Using imagery and illustration styles for brand coherence, Building a cohesive visual language across platforms.
Module 4: Designing Brand Identity Systems: Creating full logo variations (primary, secondary, responsive), Developing visual brand elements (submarks, watermarks, brand marks), Designing business stationery (cards, letterheads, envelopes), Social media and digital branding assets, Creating packaging and merchandising mockups, Ensuring brand scalability and cross-platform consistency.
Module 5: Tools, Guidelines, and Professional Presentation: Design tools and software (Adobe Illustrator, Photoshop, InDesign, Figma), Building a comprehensive brand style guide, File preparation and delivery formats for clients, Creating brand identity presentations and mockups, Legal considerations: trademarks, copyrights, and usage rights, Collaborating with clients and teams during the branding process.
Module 6: Real-World Projects and Portfolio Development: Developing a complete brand identity from brief to delivery, Managing feedback, revisions, and real-time problem-solving, Branding for startups, corporates, events, and personal brands, Case studies: documenting and presenting branding process, Creating a professional brand identity design portfolio, Preparing proposals and pricing for branding clients.
🎓 Career Opportunities After Certificate in Brand Identity Designer
A Certificate in Brand Identity Designer prepares professionals to create powerful and consistent brand identities for businesses, startups, and organizations. The course develops expertise in logo design, typography systems, color psychology, brand strategy, packaging visuals, visual guidelines, and multi-platform brand consistency.
Brand Identity Designers are highly demanded in advertising agencies, branding consultancies, digital marketing firms, startups, corporate marketing departments, and creative studios.
1️⃣ Brand Identity Designer
Key Responsibilities:
Design logos, brand marks, typography systems, color palettes, visual guidelines, and corporate identity materials; ensure brand consistency across print and digital platforms; collaborate with marketing and strategy teams.
Salary in India:
₹3.5 – ₹7 LPA (Entry Level)
₹8 – ₹15 LPA (2–5 Years Experience)
₹15 – ₹25 LPA (Senior Level)
2️⃣ Logo Designer
Key Responsibilities:
Create unique logo concepts, conduct brand research, develop scalable logo systems, prepare brand presentation mockups, and deliver final vector files with guidelines.
Salary in India:
₹3 – ₹6 LPA (Entry Level)
₹7 – ₹12 LPA (Experienced Level)
3️⃣ Corporate Identity Designer
Key Responsibilities:
Develop complete brand identity packages including business stationery, brand manuals, packaging visuals, social media templates, and marketing assets.
Salary in India:
₹4 – ₹8 LPA (Entry Level)
₹9 – ₹18 LPA (Experienced Level)
4️⃣ Brand Strategist (After Experience)
Key Responsibilities:
Define brand positioning, target audience profiling, competitive analysis, brand messaging frameworks, and oversee identity implementation across marketing channels.
Salary in India:
₹8 – ₹18 LPA (Mid-Level)
₹20 – ₹40 LPA+ (Senior Level)
5️⃣ Art Director
Key Responsibilities:
Lead branding projects, supervise creative teams, approve visual concepts, maintain quality standards, and manage large-scale brand development assignments.
Salary in India:
₹12 – ₹25 LPA (Mid-Level)
₹30 – ₹60 LPA+ (Senior Level)
6️⃣ Freelance Brand Identity Designer
Key Responsibilities:
Provide independent branding services to startups and businesses, manage complete brand development projects, deliver identity systems, and maintain long-term client relationships.
Earning Potential in India:
₹50,000 – ₹3,00,000+ per month or ₹10,000 – ₹1,50,000+ per project depending on portfolio strength and clientele.
📈 Career Growth Path
Brand Identity Designer → Senior Brand Designer → Brand Strategist → Art Director → Creative Director → Branding Consultant
With advanced skills in brand strategy, consumer psychology, digital marketing integration, packaging design, and leadership, professionals can reach ₹25 – ₹60 LPA within 6–10 years in branding agencies, multinational companies, and high-growth startups.
