Description
Course Name: Certificate in B2B Sales
Course Id: CBS/Q0002.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Certificate in B2B Sales develops practical skills required to sell products and services from one business to another, identify potential organizational customers and build professional client relationships. The course covers B2B sales fundamentals, organizational buying behaviour, prospecting, lead generation, customer needs analysis, consultative selling, value propositions, business presentations, negotiation, sales closing and account development. It prepares learners to communicate effectively with business customers, support structured sales processes and contribute to customer acquisition and revenue growth.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of B2B Sales: Meaning and Scope of B2B Sales, Difference Between B2B and B2C Sales, Types of B2B Selling, Business Buying Process, Understanding Organizational Buyers, Roles of B2B Sales Professionals, B2B Sales Cycle and Stages, Sales Objectives and Business Targets, Professional Ethics in B2B Selling, Emerging Trends in B2B Sales.
Module 2: B2B Prospecting and Lead Generation: Identifying Potential Business Customers, Ideal Customer Profile Development, Business Market Segmentation, Finding Business Decision-Makers, B2B Lead Generation Methods, Digital Prospecting Techniques, Social Selling and Professional Networking, Lead Qualification and Prioritization, Building a B2B Prospect Database, Managing Leads Through the Sales Pipeline.
Module 3: B2B Selling and Customer Needs Analysis: Understanding Business Customer Requirements, Conducting Sales Discovery Conversations, Identifying Customer Problems and Opportunities, Consultative Selling Techniques, Solution-Based Selling, Matching Products and Services with Business Needs, Developing B2B Value Propositions, Communicating Business Benefits, Preparing Sales Presentations and Demonstrations, Building Trust and Credibility with Business Buyers.
Module 4: B2B Proposals, Negotiation and Closing: Preparing B2B Sales Proposals, Developing Quotations and Commercial Offers, Presenting Solutions to Business Customers, Understanding Customer Objections, Objection Handling Techniques, Fundamentals of B2B Negotiation, Price and Value Discussions, Managing Commercial Terms, B2B Sales Closing Techniques, Post-Sale Confirmation and Coordination.
Module 5: B2B Customer and Account Relationships: Fundamentals of Business Account Management, Customer Onboarding and Relationship Development, Managing Business Customer Expectations, Professional Client Communication, Customer Service and Support Coordination, Cross-Selling and Upselling, Customer Retention and Repeat Business, Referral and Recommendation Development, Managing Customer Complaints and Concerns, Building Long-Term Business Partnerships.
Module 6: Digital B2B Sales and Performance: CRM Tools for B2B Sales, Digital Sales Communication Tools, Virtual and Remote Selling, Email Outreach and Follow-Up, Social Media for B2B Selling, Sales Funnel and Pipeline Tracking, Sales Performance Indicators, Customer and Revenue Analysis, Improving Sales Productivity and Conversion, Future Trends in Digital B2B Sales.
Job Opportunities after Certificate in B2B Sales
Graduates can pursue entry-level opportunities in business-to-business sales, corporate sales, inside sales, client acquisition, business development and account-support functions across organizations serving business customers.
Top Roles: B2B Sales Executive, Corporate Sales Executive, Sales Development Representative, Business Development Executive, Inside Sales Executive, Client Acquisition Executive, Account Executive, Sales Coordinator, Client Relationship Executive and B2B Sales Representative.
Key Skills: B2B selling, prospecting, lead generation, organizational buying behaviour, customer needs analysis, consultative selling, value proposition development, business presentations, negotiation, sales closing, client relationship management and account development.
Salary Range (India):
- Entry-level: ₹2.5–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25+ LPA
Scope: B2B sales skills are applicable across software and IT services, telecommunications, manufacturing, logistics, financial services, professional services, industrial products, healthcare, education, wholesale and business consulting. With experience and advanced skills, learners can progress into corporate sales, key account management, business development, enterprise sales, territory sales and sales leadership or use their skills to build business customers for their own enterprise.
