Description
Certification Name: Certificate in Advertising Designer
Course Id: CAD/Q0001.
Eligibility: Graduation or Equivalent.
Objective: The Certified Advertising Designer course is structured to develop the creative, strategic, and technical skills necessary to design compelling advertisements across print, digital, and outdoor media. The course emphasizes the integration of visual design with marketing principles to craft persuasive ad creatives that align with brand identity and campaign objectives. Learners will explore concepts like target audience analysis, advertising psychology, copy-design harmony, and visual hierarchy.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Assessment Modules:
Module 1: Introduction to Advertising Design: Understanding the purpose and impact of advertising design, Types of advertisements (print, digital, outdoor, social, video), Elements of effective ad design (headline, visuals, CTA), Overview of advertising channels and media, Target audience analysis and message positioning, History and evolution of advertising design.
Module 2: Visual Communication and Branding in Advertising: Brand identity and consistency in ad campaigns, Typography and color theory in persuasive communication, Designing with emotion, psychology, and perception, Using logos, taglines, and slogans effectively, Visual hierarchy and focal points in ad design, Aligning design with brand tone and voice.
Module 3: Print and Outdoor Advertising Design: Designing print ads for newspapers, magazines, brochures, and flyers, Poster and banner design principles, Billboard and transit advertisement design, Understanding print specifications (bleed, trim, resolution, CMYK), Working with grids and layout templates, File preparation and export for print production.
Module 4: Digital and Social Media Advertising Design: Creating web banners, display ads, and pop-ups, Designing ads for social media platforms (Facebook, Instagram, YouTube), Responsive ad design for mobile and desktop, Carousel and story ad layouts, Best practices for digital call-to-actions and interaction, Exporting optimized graphics for web and digital platforms.
Module 5: Advertising Tools, Software, and Campaign Assets: Using Adobe Creative Suite (Photoshop, Illustrator, InDesign) for ad design, Creating and managing design assets and templates, Working with stock images, mockups, and vector graphics, Using Canva or Figma for ad design workflows, Understanding A/B testing and versioning for ads, Legal and ethical aspects of advertising design.
Module 6: Campaign Planning and Portfolio Development: Designing a complete multi-platform ad campaign (print + digital), Conceptualizing ideas from brief to execution, Collaborating with copywriters and marketing teams, Revising and refining ads based on feedback, Compiling ad campaigns into a professional portfolio, Presenting ad designs with mockups and case study documentation.
