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CERTIFICATE IN ADVERTISING AND SALES

Rs.2,500.00 Rs.1,250.00

Certificate in Advertising and Sales Promotion.

Gain a deeper understanding of advertising and the various strategies involved in effective advertisement.

Get inspired by the new techniques and methods in setting advertising objectives.

Description

Course Name: CERTIFICATE IN ADVERTISING AND SALES
Course Id: CAS/Q1001.
Education Qualification: 10th Pass.
Course and Exam Fee: 2500.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will receive Study Material and Online Examination link on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination within 7 days you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign) within 30 days.

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

Duration- 60 minutes.

No. of Questions- 30. (Multiple Choice Questions).

Maximum Marks- 600, Passing Marks- 40%.

There is No Negative marking in this module.

Benefits of Certification:

  • Government Authorized Assessment Agency Certification.
  • Certificate Valid for Lifetime.
  • Lifetime Verification of Certificate.
  • Free Job Assistance as per your Interest Area.

Or You Can Fill below Enquiry form For Regular Course Training from our Training Centers located in India.

Student Course Enquiry Form

Syllabus

Certificate in Advertising and Sales

 

Introduction to Marketing Management
Introduction to Advertising
Personal Selling and Salesmanship
Sales Promotion
Brand Management
Sales Force Management
Introduction to Marketing Management

Marketing Management: Concept Philosophy & Process; Marketing Mix: Definition, Importance & Factors Determining Marketing Mix; Meaning &Nature of Product, Concept of Product Mix; Product Planning and New Product Development; Product Life Cycle; Product Packaging: Definition, Functions And Requisites Of Good Packaging, Labeling, Pricing: Concept, Objectives & Factors Affecting Price of A Product, Pricing Policies And Strategies, Types of Pricing Decisions, Pricing Methods, Place: Concept, Objectives & Importance of Channels of Distribution Of Consumer Goods, Types Of Channels Of Distribution, Factors Affecting Choice Of Distribution Channels, Promotion: Meaning, Nature & Importance, Tools of Promotion, Concept of Promotion Mix and Factors Affecting Promotion Mix, Emerging Trends in marketing, Direct Marketing: Features, functions, Advantages, Disadvantages and Direct Marketing Strategies.

Introduction to Advertising

Media planning -The function of media planning in advertising, Role of media planner, Challenges in media planning ,Media planning process, Media planning for consumer goods, Media planning for industrial goods, Importance of Media Research in planning; Sources of media research, Audit Bureau of Circulation, Press Audits, National readership survey/IRS,  Businessmen’s readership survey, Television,  Audience measurement, TRP, National television study, ADMAR satellite cable network study,  Reach and coverage study, CB listenership survey,  Selecting suitable media options- TV, Radio, Magazine, Newspapers, Pamphlets and brochures, direct mail, outdoor media, Criterion for selecting media vehicles: Reach, Frequency  GRPS, Cost efficiency, Cost per thousand  Cost per rating, Waste Circulation Pass-along rate (print).

Personal Selling and Salesmanship

Nature and Characteristics and Importance of Personal Selling: Door to door selling  Nature &Characteristics of Personal selling Strength and weakness  Role of Personal Selling in Marketing  Professionalizing Salesmanship Situations where Personal Selling is more effective than Advertising Cost of Advertising Vs Cost of Personal Selling, AIDA model of selling: Selling situations Types of sales person Buyer seller Dyad  Diversity of Personal Selling  AIDA theory In selling  Peddlers  Professional sales person, Peddler VS professional sales person  Industrial sales person, Types of Market –  Consumer and industrial markets Characteristics and implications for selling function, Difference between organization and consumer behavior  Organization buyer behavior  Factor affecting organization buyer behavior, Background Knowledge essential to sales person- Knowledge of products  Company and competition  Different stages of personal selling process, Qualities of successful sales person with particular reference to consumer services: Personal selling skills, Personal development- Goal Setting  Positive mental attitude, Effective Communication  Art of persuasion Time Management.

Sales Promotion

Nature and importance of sales promotion, its role in marketing, Forms of sales promotion: Consumer oriented sales promotion, trade oriented sales promotion and sales force oriented sales promotion, Major tools of sales promotion: Samples, point of purchase, displays and demonstration. Exhibition and Fashion shows, sales contest and game of chance and skills, lotteries, gifts, offers, premium and free goods, Prince packs, rebates, patronage, rewards etc. Conventions, conference and trade shows, specialties and novelties, Developing a sales promotion programmers, pre testing implementing, evaluating the results and making necessary modification, Integration of Sales Promotion with advertising.

Brand Management

Brand Management: Definition, History, Global Brands, Brand Orientation, Role of Social Media in Marketing Brands, Important Concepts of Brand Management: Definition of Brand, Brand name, Brand Attributes, Brand Positioning, Brand Identity, Sources of Brand Identity, Brand Image, Brand Personality, Brand Awareness, Brand Loyalty, Brand Association, Brand Preference, Building a brand, Brand Equity, Brand Equity and Customer Equity, Brand Extension, Co-Branding, Branding Decisions: Branding decisions, Brand Sponsor decision, Brand name decision, Brand Strategy Name, Brand Repositioning, Tips for successful brand management.

Sales Force Management

Importance of sales force and its management and introduction regarding what is sales force and its management, Setting the sales objective, Designing the sales programmed, Formulating Policies, Designing and development of the Sales Organization, Participating in the marketing planning function, Operating Functions: Management of sales forces, Recruitment, Selection, Training, Development, Control, Motivation, Direction, Territory Management, Establishing working relationship with other Departmental Heads, Establishing Communication System both upward and downward.