Description
Course Name: Certificate in Advertising and Public Relation
Course Id: CAPR/Q1001.
Eligibility: 10th Grade (High School) or Equivalent.
Objective: A Certificate in Advertising and Public Relations course is a specialized program designed to provide foundational knowledge and skills in creating and managing effective advertising campaigns and public relations strategies. This course is ideal for individuals aspiring to work in media, marketing, branding, or corporate communications.
Duration: 90 Hrs (Equivalent to 3 Months).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus:
Introduction to Advertising and Public Relations: Definition and Scope of Advertising, Evolution and History of Advertising, Importance of Public Relations (PR), Differences Between Advertising and PR, The Role of Media in Advertising and PR, Functions and Objectives of PR, Key Stakeholders in PR, Ethical Issues in Advertising and PR, Career Opportunities in the Field, Emerging Trends in Advertising and PR.
Fundamentals of Advertising: Types of Advertising (Print, Digital, TV, Radio, Outdoor), Advertising Campaign Planning, Understanding Target Audience and Market Segmentation, Copywriting and Slogan Creation, Creative Strategy in Advertising, Role of Branding in Advertising, Ad Agencies and Their Functions, Media Planning and Buying, Evaluating Advertising Effectiveness, Legal and Ethical Aspects of Advertising.
Public Relations Strategies and Tools: Fundamentals of Public Relations, PR Writing and Press Releases, Media Relations and Crisis Communication, Event Planning and Corporate Communication, Community Engagement and CSR, PR Tools and Techniques (Press Kits, Interviews, Press Conferences), Online PR and Reputation Management, Measuring PR Effectiveness, Government and Political PR, Ethics in Public Relations.
Digital Advertising and PR: Introduction to Digital Marketing and Online PR, Social Media Advertising and PR, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Content Marketing and Influencer Collaboration, Online Reputation Management (ORM), Email Marketing and PR Campaigns, Digital Storytelling and Visual Communication, Analytics and Performance Measurement, Crisis Management in the Digital Age, Case Studies on Successful Digital Campaigns.
Branding and Corporate Communication: Importance of Branding in Advertising, Corporate Image and Reputation Management, Role of PR in Brand Building, Internal and External Communication, Employee Engagement and Communication Strategies, Brand Positioning and Identity, Corporate Sponsorship and Partnerships, Public Speaking and Media Training, Personal Branding for PR Professionals, Case Studies on Corporate Branding Success.
Media Planning and Advertising Strategy: Basics of Media Planning, Types of Media and Their Advantages, Budgeting for Advertising Campaigns, Media Buying and Negotiation, Role of Market Research in Advertising, Measuring Ad Performance and ROI, Cross-Channel Advertising Strategies, Consumer Behavior and Advertising Impact, Case Studies on Effective Media Strategies, The Future of Media Planning.
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