Description
Course Name: Advanced Diploma in SEO
Course Id: ADSEO/Q1002.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in SEO develops advanced professional skills required to improve website visibility, organic search performance and online discoverability. The course covers keyword research, search intent, on-page SEO, technical SEO, content optimization, off-page SEO, local SEO, website auditing, SEO tools, search performance analysis and SEO reporting. It prepares learners to develop and implement effective SEO strategies, identify optimization opportunities and support sustainable organic traffic and search visibility.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification – Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification – All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: SEO Fundamentals and Search Engine Operations: Meaning and Scope of SEO, Evolution of Search Engines, Search Engine Crawling and Indexing, Search Ranking Fundamentals, Search Intent and User Behaviour, Search Engine Results Pages, SEO Objectives and Strategy Development, Website SEO Fundamentals, Ethical and Sustainable SEO Practices, Current Developments in Search Optimization.
Module 2: Keyword Research and On-Page Optimization: Keyword Research Fundamentals, Keyword Discovery and Selection, Search Intent Analysis, Keyword Competition and Relevance, Keyword Mapping, Title Tag Optimization, Meta Description Optimization, Heading and Content Structure, URL and Internal Linking Optimization, On-Page SEO Auditing.
Module 3: Technical SEO and Website Optimization: Technical SEO Fundamentals, Website Architecture and Navigation, Crawlability and Indexability, XML Sitemap Management, Robots.txt and Crawler Directives, Canonical Tags and Duplicate Content, Mobile SEO and Responsive Websites, Page Speed and Core Web Performance, HTTPS and Website Security, Technical SEO Auditing and Troubleshooting.
Module 4: Off-Page SEO and Link Building: Fundamentals of Off-Page SEO, Backlink Quality and Relevance, Link Building Strategies, Content-Based Link Acquisition, Digital Outreach and Relationship Building, Brand Mentions and Online Citations, Digital PR for SEO, Local SEO and Citation Building, Harmful Link Identification and Management, Off-Page Performance Monitoring.
Module 5: Content SEO and Local SEO: SEO Content Strategy, Topic Research and Content Planning, Search-Optimized Content Creation, Topic Clusters and Content Hubs, Content Updating and Optimization, Local SEO Fundamentals, Google Business Profile Optimization, Local Citations and Directory Management, Online Reviews and Reputation Management, Local Search Performance Monitoring.
Module 6: SEO Analytics, Auditing and Strategic Management: SEO Analytics Fundamentals, Organic Traffic and Ranking Analysis, Search Performance Metrics, Search Console and Analytics Concepts, Comprehensive SEO Auditing, Competitor SEO Analysis, Conversion and Goal Tracking, SEO Reporting and Performance Dashboards, Algorithm Updates and SEO Risk Management, Advanced SEO Strategy and Future Search Trends.
Job Opportunities after Advanced Diploma in SEO
Graduates can pursue careers in search engine optimization, digital marketing, website optimization, content SEO and search analytics.
Top Roles: SEO Executive, SEO Specialist, SEO Analyst, Technical SEO Executive, Content SEO Executive, Search Marketing Executive, Digital Marketing Executive and SEO Consultant.
Key Skills: Keyword research, search-intent analysis, on-page SEO, technical SEO, content optimization, off-page SEO, local SEO, website auditing and SEO analytics.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–20+ LPA
- Top-level: ₹20–40+ LPA
Scope: SEO professionals can work in digital marketing agencies, IT companies, e-commerce businesses, advertising agencies, media organizations, corporate marketing departments, startups, educational institutions, consulting firms and other organizations seeking improved organic search visibility and website performance.
