Description
Course Name: Advanced Diploma in Search Engine Optimization
Course Id: ADSEO/Q1001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in Search Engine Optimization develops advanced professional skills required to improve website visibility, organic search performance and online discoverability. The course covers keyword research, search intent, on-page SEO, technical SEO, content optimization, off-page SEO, local SEO, website audits, search performance measurement and SEO analytics. It prepares learners to plan and implement structured SEO strategies, identify optimization opportunities, improve website performance and support sustainable organic traffic growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Foundations of Search Engine Optimization: Meaning and Scope of SEO, Evolution of Search Engines and SEO, Search Engine Crawling and Indexing, Search Engine Ranking Fundamentals, Search Intent and User Behaviour, SEO Goals and Strategy Development, Website Structure and SEO Fundamentals, Search Engine Results Pages and SERP Features, SEO Ethics and Responsible Practices, Emerging Trends in Search Engine Optimization.
Module 2: Keyword Research and On-Page SEO: Fundamentals of Keyword Research, Keyword Discovery and Selection, Search Intent Classification, Keyword Relevance and Competition Analysis, Keyword Mapping and Content Planning, Title Tags and Meta Descriptions, Heading Structure and Content Optimization, URL Structure and Internal Linking, Image and Multimedia Optimization, On-Page SEO Auditing and Improvement.
Module 3: Technical SEO and Website Performance: Technical SEO Fundamentals, Website Crawling and Indexability, XML Sitemaps and Robots Management, Canonicalization and Duplicate Content Management, Website Architecture and Navigation, Mobile SEO and Responsive Design, Page Speed and Core Web Performance, HTTPS and Website Security, Structured Data and Schema Markup, Technical SEO Auditing and Troubleshooting.
Module 4: Off-Page SEO and Authority Development: Fundamentals of Off-Page SEO, Link Building Principles, Backlink Quality and Relevance, Digital PR and Online Outreach, Content-Based Link Acquisition, Brand Mentions and Citations, Local SEO and Business Listings, Reputation and Authority Management, Identifying and Managing Harmful Links, Off-Page SEO Performance Monitoring.
Module 5: Content SEO and Local Search Optimization: SEO Content Strategy, Content Research and Topic Development, Topic Clusters and Content Hubs, Search-Optimized Content Writing, Content Freshness and Updating, Local Search Ranking Fundamentals, Google Business Profile Optimization, Local Citations and Directory Management, Reviews and Local Reputation, Local SEO Performance Measurement.
Module 6: SEO Analytics, Auditing and Strategic Management: SEO Analytics Fundamentals, Organic Traffic and Search Performance Analysis, SEO Metrics and Key Performance Indicators, Search Console and Website Analytics Concepts, SEO Audits and Reporting, Competitor SEO Analysis, Conversion and Goal Tracking, SEO Strategy Implementation and Monitoring, SEO Risk Management and Algorithm Change Awareness, Future Trends in SEO and Search Marketing.
Job Opportunities after Advanced Diploma in Search Engine Optimization
Graduates can pursue careers in search engine optimization, digital marketing, website optimization, content SEO, technical SEO and search analytics.
Top Roles: SEO Executive, SEO Specialist, Technical SEO Executive, SEO Analyst, Search Marketing Executive, Content SEO Executive, Digital Marketing Executive and Website Optimization Specialist.
Key Skills: Keyword research, search-intent analysis, on-page SEO, technical SEO, content optimization, off-page SEO, local SEO, website auditing and SEO analytics.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–20+ LPA
- Top-level: ₹20–40+ LPA
Scope: SEO professionals can work in digital marketing agencies, IT companies, e-commerce businesses, advertising agencies, media companies, corporate marketing departments, startups, educational organizations, consulting firms and other businesses seeking greater organic search visibility, website traffic and online customer acquisition.
