Description
Course Name: Advanced Diploma in Sales & Marketing
Course Id: ADSM/Q1001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in Sales & Marketing develops advanced professional skills required to generate sales, understand markets, attract customers and support business growth. The course covers marketing fundamentals, consumer behaviour, market research, sales techniques, customer acquisition, relationship management, brand promotion, digital marketing, distribution and sales performance analysis. It prepares learners to identify market opportunities, communicate product value, manage customer relationships and implement effective sales and marketing activities.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification – Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification – All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Sales and Marketing: Meaning and Scope of Sales and Marketing, Relationship Between Sales and Marketing, Principles of Marketing, Sales Functions and Responsibilities, Marketing Environment Analysis, Customer Needs and Market Opportunities, Sales and Marketing Objectives, Sales and Marketing Planning, Value Creation and Customer Orientation, Contemporary Sales and Marketing Practices.
Module 2: Market Research and Consumer Behaviour: Fundamentals of Market Research, Primary and Secondary Research Methods, Market Segmentation and Targeting, Consumer Behaviour and Buying Process, Customer Profiling and Buyer Personas, Market Demand Analysis, Competitor and Industry Analysis, Customer Needs and Preferences, Market Trends and Opportunity Identification, Customer and Market Insights.
Module 3: Sales Management and Selling Skills: Principles of Sales Management, Sales Planning and Forecasting, Lead Generation and Prospecting, Sales Funnel and Pipeline Management, Consultative Selling, Personal Selling Techniques, Sales Presentation and Demonstration, Negotiation and Objection Handling, Closing and Follow-Up Techniques, Key Account and Customer Management.
Module 4: Marketing Strategy and Promotion: Marketing Strategy Development, Marketing Mix and Value Proposition, Product and Brand Management, Pricing Strategies and Decisions, Advertising and Sales Promotion, Integrated Marketing Communication, Digital and Social Media Marketing, Content and Email Marketing, Marketing Campaign Planning, Marketing Performance Evaluation.
Module 5: Distribution and Customer Relationship Management: Sales and Distribution Channels, Retail and Wholesale Marketing, Channel Partner Management, Sales Territory Management, Customer Relationship Management, Customer Acquisition Strategies, Customer Retention and Loyalty, Customer Experience and Service Management, Complaint and Feedback Management, Distribution and Customer Performance Monitoring.
Module 6: Sales and Marketing Analytics and Business Growth: Sales and Marketing Metrics, Key Performance Indicators, Sales and Revenue Analysis, Marketing Campaign Analytics, Customer and Conversion Analytics, Sales Forecasting and Pipeline Analysis, Sales and Marketing Budget Management, Business Development and Growth Strategies, Performance Reporting and Continuous Improvement, Emerging Trends in Sales and Marketing.
Job Opportunities after Advanced Diploma in Sales & Marketing
Graduates can pursue careers in sales, marketing, business development, customer relationship management, retail sales, brand promotion and digital marketing.
Top Roles: Sales Executive, Marketing Executive, Business Development Executive, Sales Coordinator, Marketing Coordinator, Customer Relationship Executive, Brand Promotion Executive and Sales & Marketing Executive.
Key Skills: Professional selling, marketing planning, customer acquisition, market research, negotiation, relationship management, promotional planning, digital marketing, lead generation and sales analysis.
Salary Range (India):
- Entry-level: ₹2.5–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25+ LPA
Scope: Sales and marketing professionals can work in FMCG, retail, e-commerce, manufacturing, financial services, IT, healthcare, hospitality, real estate, education, advertising, telecommunications and other industries requiring customer acquisition, product promotion and revenue development.
