Description
Course Name: Advanced Diploma in Sales & Marketing Management
Course Id: ADSMM/Q1001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in Sales & Marketing Management develops advanced professional skills required to plan, manage and coordinate sales and marketing activities across different business environments. The course covers marketing strategy, consumer behaviour, market research, sales planning, selling techniques, customer relationship management, brand promotion, digital marketing, distribution management and performance analysis. It prepares learners to identify market opportunities, develop customer-focused strategies, manage sales activities and support sustainable business growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification – Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification – All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Foundations of Sales and Marketing Management: Meaning and Scope of Sales and Marketing Management, Relationship Between Sales and Marketing, Marketing Concepts and Business Objectives, Sales and Marketing Functions, Market Environment Analysis, Customer Needs and Market Opportunities, Sales and Marketing Planning, Goal Setting and Performance Standards, Sales and Marketing Ethics, Contemporary Sales and Marketing Practices.
Module 2: Market Research and Consumer Behaviour: Principles of Market Research, Primary and Secondary Market Data, Market Segmentation and Targeting, Consumer Behaviour and Buying Process, Customer Profiling and Buyer Personas, Market Demand and Opportunity Analysis, Competitor and Industry Analysis, Customer Needs and Preference Assessment, Market Trends and Business Insights, Research-Based Sales and Marketing Decisions.
Module 3: Sales Management and Business Development: Sales Management Principles, Sales Planning and Forecasting, Sales Territory and Account Management, Lead Generation and Prospecting, Sales Funnel and Pipeline Management, Consultative and Solution Selling, Sales Presentation and Demonstration, Negotiation and Closing Techniques, Key Account Management, Sales Performance Monitoring and Improvement.
Module 4: Marketing Strategy and Customer Management: Marketing Strategy Development, Marketing Mix and Value Creation, Product and Brand Management, Pricing Strategy and Revenue Decisions, Integrated Marketing Communication, Customer Relationship Management, Customer Acquisition and Retention, Customer Experience Management, Digital and Social Media Marketing, Marketing Campaign Planning and Execution.
Module 5: Distribution, Channel and Sales Team Management: Distribution Channel Management, Retail and Wholesale Sales, Channel Partner Development, Sales and Distribution Planning, Inventory and Sales Coordination, Sales Team Structure and Recruitment, Sales Training and Development, Sales Motivation and Incentive Management, Sales Leadership and Team Performance, Channel and Sales Conflict Management.
Module 6: Sales and Marketing Analytics and Strategic Performance: Sales Metrics and Key Performance Indicators, Marketing Performance Measurement, Sales and Revenue Analytics, Customer Acquisition and Retention Analytics, Campaign and Conversion Analysis, Sales Forecasting and Pipeline Analytics, Sales and Marketing Reporting and Dashboards, Budgeting and Resource Allocation, Strategic Performance Evaluation and Continuous Improvement, Emerging Trends and Future Sales and Marketing Strategies.
Job Opportunities after Advanced Diploma in Sales & Marketing Management
Graduates can pursue careers in sales, marketing, business development, customer relationship management, retail marketing, brand promotion and digital marketing.
Top Roles: Sales Executive, Marketing Executive, Business Development Executive, Sales & Marketing Manager, Customer Relationship Executive, Key Account Executive, Brand Marketing Executive and Sales Analyst.
Key Skills: Sales planning, marketing strategy, market research, customer acquisition, negotiation, relationship management, brand promotion, digital marketing, business development and performance analysis.
Salary Range (India):
- Entry-level: ₹2.5–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25+ LPA
Scope: Sales and marketing professionals can work in FMCG companies, retail businesses, e-commerce companies, financial services, manufacturing companies, IT and technology businesses, healthcare organizations, hospitality companies, real estate businesses, advertising agencies, educational organizations, startups and corporate sales and marketing departments.
