Description
Course Name: Advanced Diploma in Sales and Marketing Management
Course Id: ADSMM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective:
- To develop advanced skills in sales, marketing, and customer relationship management (CRM).
- To provide a comprehensive understanding of how to strategize, execute, and manage marketing campaigns and sales activities.
- To equip students with both theoretical knowledge and practical tools for managing marketing and sales teams, analyzing market trends, and driving business growth.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Marketing Management: Marketing management, current marketing environment in India, product positioning, promotion mix, pricing, sales forecasting, strategic marketing process, dealing with competition, servicing marketing, rural marketing.
Sales Management: Introduction to sales management, personal selling, process of personal selling, sales organisation, selection and placement of sales personnel, training of sales personnel, motivating and compensating sales personal, managing sales personnel, controlling the sales effort, customer relationship management, sales personnel performance, international sales management.
Customer Relationship Management (CRM): Evaluation of customer relationship management (CRM), customer loyalty, CRM in marketing, sales force automation, supplier relationship management, analytical CRM, CRM implementation.
Financial Accounting and Analysis: Introduction to accounting, corporate financial statements, financial statements analysis, cash flow statements, basic aspects of cost accounting, budgetary control, inventory valuation, activity- based costing, responsibility accounting.
Retail Marketing Management: Playing the retail game, retailing in India, retail marketing mix, the essentials of store management, merchandising management, retail communication, retail demand management, online retail marketing, retail pricing strategies.
Sales Promotion and Advertising: Advertising planning and organizing framework, advertising and advertising agency interface, strategic advertising decision, strategic media planning, advertising in international market place, brand equity, linking advertising and sales promotion.
Job Opportunities after completion of Advanced Diploma in Sales and Marketing Management course:
Graduates of the Advanced Diploma in Sales and Marketing Management acquire expertise in sales strategies, market research, brand management, digital marketing, and customer relationship management. This program prepares professionals for key roles in driving revenue, managing teams, and developing marketing strategies across industries.
Career Options and Salary Range
1. Sales Manager
- Role: Lead sales teams, develop sales strategies, meet revenue targets, and build customer relationships.
- Salary: ₹4–₹10 LPA for entry-level roles; experienced managers earn ₹10–₹20 LPA.
2. Marketing Manager
- Role: Oversee marketing campaigns, branding initiatives, and market research to boost product visibility.
- Salary: ₹6–₹12 LPA for entry-level; senior roles can exceed ₹20 LPA.
3. Business Development Manager
- Role: Identify growth opportunities, build partnerships, and drive business expansion.
- Salary: ₹5–₹12 LPA; experienced professionals can earn ₹15–₹25 LPA.
4. Digital Marketing Specialist
- Role: Manage SEO, SEM, social media, and content marketing campaigns.
- Salary: ₹3–₹6 LPA for beginners; senior specialists earn ₹8–₹15 LPA.
5. Brand Manager
- Role: Develop and execute strategies to enhance brand image and market share.
- Salary: ₹7–₹15 LPA; top companies pay up to ₹25 LPA.
6. Product Manager
- Role: Plan and execute product launches, manage life cycles, and analyze customer needs.
- Salary: ₹8–₹16 LPA; senior roles can earn ₹20–₹30 LPA.
7. Retail Manager
- Role: Manage retail operations, optimize sales, and ensure customer satisfaction.
- Salary: ₹4–₹8 LPA; experienced managers earn ₹10–₹15 LPA.
8. Advertising Manager
- Role: Plan and execute advertising campaigns across traditional and digital platforms.
- Salary: ₹5–₹10 LPA; senior managers earn ₹12–₹20 LPA.
9. Customer Relationship Manager (CRM)
- Role: Build and maintain strong customer relationships, handle complaints, and improve retention.
- Salary: ₹3–₹6 LPA for entry-level; experienced roles earn ₹8–₹12 LPA.
10. Sales Trainer
- Role: Train sales teams on effective techniques, strategies, and customer interactions.
- Salary: ₹4–₹8 LPA; experienced trainers earn ₹10–₹15 LPA.
11. Market Research Analyst
- Role: Analyze market trends, customer behavior, and competitors to guide business strategies.
- Salary: ₹3–₹6 LPA; senior analysts earn ₹8–₹12 LPA.
12. Key Account Manager
- Role: Manage and grow relationships with major clients to drive long-term revenue.
- Salary: ₹6–₹12 LPA; top-level managers earn ₹15–₹20 LPA.
13. Entrepreneur
- Role: Use sales and marketing skills to start and grow a business.
- Salary: Earnings vary depending on business success, but experienced entrepreneurs can earn ₹10 LPA+.
14. Public Relations (PR) Manager
- Role: Manage brand reputation, handle media relations, and oversee communication strategies.
- Salary: ₹5–₹10 LPA; senior PR managers earn ₹12–₹20 LPA.
15. E-commerce Manager
- Role: Manage online sales platforms, optimize product listings, and boost digital sales.
- Salary: ₹6–₹12 LPA; experienced managers earn ₹15–₹20 LPA.
Salary Growth Overview
- Entry-level: ₹3–₹8 LPA
- Mid-level: ₹8–₹15 LPA
- Senior-level: ₹15–₹30+ LPA
Salaries depend on industry, company size, and location, with higher earnings in industries like IT, FMCG, and e-commerce. Top-performing professionals can rapidly scale their income through incentives and performance-based bonuses.
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