Description
Course Name: Advanced Diploma in Relationship Management
Course Id: ADRM/Q1002.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in Relationship Management develops advanced professional skills required to build, maintain and strengthen productive relationships with customers, clients and business stakeholders. The course covers relationship-building strategies, interpersonal communication, customer engagement, client servicing, trust development, conflict resolution, customer retention, key account relationships, CRM practices and relationship-performance analysis. It prepares learners to understand stakeholder expectations, communicate professionally, manage relationship challenges and contribute to long-term customer loyalty and business growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Relationship Management: Meaning and Scope of Relationship Management, Importance of Professional Relationships, Principles of Relationship Development, Types of Business Relationships, Relationship Management Process, Stakeholder Identification and Classification, Relationship Expectations and Needs, Trust and Credibility Development, Professional Ethics and Relationship Conduct, Contemporary Trends in Relationship Management.
Module 2: Communication and Interpersonal Relationship Skills: Principles of Effective Communication, Active Listening Techniques, Verbal and Non-Verbal Communication, Emotional Intelligence in Relationships, Empathy and Understanding, Questioning and Clarification Skills, Persuasion and Influencing Skills, Professional Networking Techniques, Building Rapport and Mutual Understanding, Managing Communication Barriers.
Module 3: Client and Business Relationship Development: Client Needs Identification, Client Profiling and Segmentation, Client Onboarding and Engagement, Relationship-Building Strategies, Value-Based Relationship Development, Client Expectation Management, Client Engagement Planning, Business Networking and Referral Development, Long-Term Client Relationship Building, Relationship Expansion Opportunities.
Module 4: Conflict Resolution and Relationship Retention: Sources of Relationship Conflict, Early Identification of Relationship Problems, Conflict Resolution Techniques, Negotiation and Mediation Skills, Handling Difficult Interactions, Managing Complaints and Disagreements, Relationship Recovery Strategies, Client Retention Techniques, Rebuilding Trust After Conflict, Maintaining Sustainable Professional Relationships.
Module 5: Stakeholder and Partnership Management: Stakeholder Relationship Planning, Internal Stakeholder Coordination, External Stakeholder Engagement, Supplier and Vendor Relationships, Dealer and Channel Partner Relationships, Strategic Partnership Development, Community and Institutional Relationships, Stakeholder Communication Planning, Collaborative Relationship Management, Partnership Performance and Relationship Review.
Module 6: Digital and Strategic Relationship Management: Digital Relationship Management Tools, CRM Systems and Relationship Records, Email and Online Relationship Communication, Social Media Relationship Development, Virtual Relationship Management, Relationship Data and Privacy, Relationship Performance Indicators, Client Satisfaction and Engagement Analysis, Strategic Relationship Improvement Planning, Emerging Trends and Future Relationship Practices.
Job Opportunities after Advanced Diploma in Relationship Management
Graduates can pursue careers in relationship management, client servicing, customer relations, account management, customer retention and business development.
Top Roles: Relationship Executive, Relationship Officer, Client Relationship Executive, Customer Relationship Executive, Account Executive, Customer Retention Executive, Client Service Executive and Business Relationship Executive.
Key Skills: Relationship management, interpersonal communication, trust building, client servicing, customer engagement, conflict resolution, customer retention, account development, CRM practices and relationship-performance analysis.
Salary Range (India):
- Entry-level: ₹2.5–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25+ LPA
Scope: Relationship management professionals can work in banking, financial services, insurance, retail, real estate, hospitality, healthcare, telecommunications, education, IT services, consulting, automotive, travel and other organizations requiring strong customer, client and business relationships.
