Advanced Diploma in Public Relationship

Description

Course Name: Advanced Diploma in Public Relationship

Course Id: ADPR/Q1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: The Advanced Diploma in Public Relations is ideal for individuals who want to pursue a career in shaping the public perception of businesses, organizations, or individuals. It provides comprehensive knowledge in communication strategies, media relations, crisis management, and digital PR, which are essential for managing and improving brand image, reputation, and public trust. Graduates are well-equipped to handle the dynamic challenges of the PR industry and make a positive impact in various professional settings.

Duration: 370 Hrs (Equivalent to One Year).

Total Credits: 18.

How You will Get Diploma Certificate:

Step 1- Select your Course for Certification.

Step 2- Click on Enroll Now.

Step 3- Proceed to Enroll Now.

Step 4- Fill Your Billing Details and Proceed to Pay.

Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.

Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 6- After Payment You will get Study Material Login id and Password on your email id.

Step 7- After Completion of  Course Study give Online Examination.

Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).

Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of Certification:

• Government Authorized Assessment Agency Certification.
• Certificate Valid for Lifetime.
• Lifetime Verification of Certificate.
• Free Job Assistance as per your Interest Area.

Syllabus

Public, Relationship Concepts, Structures: Introduction, objective, meaning and definition of public relations, basic elements of public relations, public relations principles, tools of public relation, measuring the effectiveness of PR, functions of public relations, public sector PR.

Essentials of Corporate Communication: Types of communication, management communications, marketing communications, integrated marketing communications, employee relations/; the role of internal communication, public relations: issues management and the media.

Media Relations & Press and Electronic Media: Introduction, objective, media relation, public relations media, a typical media organisation structure, opinion writing and public relations, evoking and monitoring response, crisis management, traditional media, media related professional bodies.

Public Relations Management: Objective of public relations, functions of public relations, types of public relations, advantages of public relations, disadvantages of public relations, importance of public relations, definition of public relations, roles of public relations management, emergence of PR.

Public Relations & Corporate Communication: Evolution of public relations, growth of public relations in India, definitions of public relations, nature and scope of public relations, the process of public relations, planning in public relations, concept of public in public relations, tools of public relations.

Public Relations: Objectives, concept of public relations, evolution of public relations in India, government public relations structure, types of public relations, employee relations.

Job Opportunities after completion of Advanced Diploma in Public Relationship course:

After successful completion of the Advanced Diploma in Public Relations (PR) program, graduates are equipped with the skills needed to manage and enhance the public image of organizations, individuals, or brands. The PR industry is dynamic, with a focus on communication, media relations, and brand management. Graduates of this program can pursue various career options in the corporate, media, non-profit, and government sectors.

Career Options After Completing the Advanced Diploma in Public Relations:

1. Public Relations Manager:
   • Role: PR Managers oversee the communication strategies of an organization, including media relations, crisis management, and creating promotional campaigns. They work to enhance the image of their clients or companies.
   • Settings: Corporate offices, PR agencies, media houses, government organizations.
2. Corporate Communications Manager:
   • Role: Corporate communications managers handle internal and external communications for an organization. They develop corporate messaging, manage media relationships, and ensure the brand’s voice is consistent across all platforms.
   • Settings: Large corporations, non-profits, government agencies, multinational organizations.
3. Media Relations Specialist:
   • Role: Media relations specialists manage the relationship between a company and the media. They pitch stories, respond to inquiries, and ensure that the media portrays the company in a favorable light.
   • Settings: PR firms, media outlets, corporate communications departments, non-profits.
4. Public Relations Executive:
   • Role: PR executives assist in managing and implementing PR campaigns, writing press releases, organizing events, and handling media relations. They may work with senior PR managers to create and distribute content.
   • Settings: PR agencies, corporate firms, advertising companies, non-profit organizations.
5. Event Manager:
   • Role: Event managers in PR plan and coordinate events such as press conferences, product launches, media briefings, and public appearances. They ensure that the event goes smoothly and that the organization’s message is communicated effectively.
   • Settings: PR agencies, event management companies, corporate organizations, government institutions.
6. Crisis Communication Specialist:
   • Role: Crisis communication specialists handle communication during times of crisis. They help manage the company’s reputation and control the flow of information during emergencies, accidents, or scandals.
   • Settings: Large corporations, PR firms, government agencies, crisis communication firms.
7. Brand Manager:
   • Role: Brand managers develop and maintain a brand’s image, ensuring that all messaging is consistent and aligned with the brand’s values. They work on promoting the brand through various channels, including media, advertising, and events.
   • Settings: Corporations, consumer goods companies, advertising agencies, PR firms.
8. Social Media Manager:
   • Role: Social media managers are responsible for creating and curating content for social media platforms. They manage the company’s online presence, engage with the audience, and handle social media crises.
   • Settings: PR agencies, corporate communications, startups, freelance.
9. Advertising and Public Relations Specialist:
   • Role: These specialists handle both public relations and advertising tasks. They help build campaigns, create promotional materials, and manage media buys for their clients.
   • Settings: Advertising firms, PR firms, marketing departments in corporations.
10. Content Writer/Editor for PR:
    • Role: Content writers and editors create compelling content for press releases, blogs, social media posts, newsletters, and articles. They play a crucial role in shaping the narrative and tone of the PR campaign.
    • Settings: Media houses, PR agencies, corporate marketing departments, digital marketing firms.
11. Government/Public Affairs Officer:
    • Role: Public affairs officers work within the government or public sector to manage the relationship between the government and the public. They handle communication strategies, public information, and legislative communications.
    • Settings: Government agencies, legislative bodies, public sector organizations.
12. Investor Relations Specialist:
    • Role: Investor relations specialists manage communication between a company and its investors. They help develop financial reports, communicate corporate performance, and ensure transparency.
    • Settings: Corporations, financial institutions, government agencies.
13. Speechwriter:
    • Role: Speechwriters are responsible for writing speeches for executives, politicians, or public figures. They craft persuasive, engaging speeches to convey the speaker’s message effectively.
    • Settings: Government agencies, corporations, PR firms, political parties.
14. Public Relations Consultant:
    • Role: PR consultants provide strategic advice to clients on how to improve their public image. They analyze client needs, design PR campaigns, and may also handle crisis communications or reputation management.
    • Settings: Consulting firms, freelance work, PR agencies, self-employed.
15. Influencer Relations Manager:
    • Role: Influencer relations managers manage partnerships with influencers, celebrities, or social media personalities to promote a brand, product, or service. They develop campaigns to leverage influencer audiences.
    • Settings: PR agencies, digital marketing firms, corporations, entertainment industry.
16. Public Relations Educator/Trainer:
    • Role: PR educators teach and train students or professionals on the principles of public relations, media relations, and communication strategies. They work in universities or training institutes.
    • Settings: Colleges, universities, training centers, online education platforms.
17. Customer Relations Manager:
    • Role: Customer relations managers focus on building strong relationships with customers, handling complaints, and ensuring a positive public perception of the company.
    • Settings: Corporations, retail companies, customer service departments, PR agencies.
18. Lobbyist:
    • Role: Lobbyists represent organizations or groups, influencing legislation and policies by interacting with government officials and public decision-makers. They work on behalf of their clients to promote their interests.
    • Settings: Government relations firms, corporate offices, non-profits, advocacy groups.
19. Media Planner/Buyer:
    • Role: Media planners and buyers select and purchase media space (TV, radio, digital, print) for PR campaigns. They work to ensure maximum reach and effectiveness of the campaign within the target audience.
    • Settings: Advertising agencies, media companies, corporate marketing teams.
20. Corporate Social Responsibility (CSR) Officer:
    • Role: CSR officers manage a company’s social and environmental responsibility programs. They work on initiatives that improve the company’s public image while contributing to social causes.
    • Settings: Corporations, non-profit organizations, government agencies.

Salary Range for Graduates of the Advanced Diploma in Public Relations:

Salaries in the PR field can vary depending on experience, location, and the specific role. Here’s an estimated salary range:

1. Entry-Level Positions (0-2 years of experience):
   • Salary Range: ₹3 LPA – ₹6 LPA
   • Entry-level PR roles such as PR Executive or Assistant can expect to earn between ₹3 lakh and ₹6 lakh annually.
2. Mid-Level Positions (3-5 years of experience):
   • Salary Range: ₹6 LPA – ₹10 LPA
   • With 3-5 years of experience, roles such as PR Manager, Media Relations Specialist, or Corporate Communications Manager can earn ₹6 lakh to ₹10 lakh annually.
3. Senior-Level Positions (5+ years of experience):
   • Salary Range: ₹10 LPA – ₹20 LPA
   • Senior roles like PR Director, Corporate Communications Head, or Crisis Communication Specialist can earn ₹10 lakh to ₹20 lakh annually, depending on the size of the company and industry.
4. Freelancers or Consultants:
   • Salary Range: Varies based on clients, contracts, and reputation.
   • Freelancers and PR consultants may earn more depending on their expertise and the clients they serve. Rates can vary widely, but experienced consultants can charge upwards of ₹50,000 per month or more.

Conclusion:

The Advanced Diploma in Public Relations opens up a wide array of career opportunities in the ever-evolving world of media and communications. Graduates are well-positioned to manage corporate reputations, enhance public images, and play a vital role in the communication strategies of various industries. From media relations to event management, crisis communication, and content creation, this program equips individuals with the expertise to thrive in one of the most exciting and fast-paced fields.