Description
Course Name: Advanced Diploma in Public Relationship
Course Id: ADPR/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: The Advanced Diploma in Public Relations is ideal for individuals who want to pursue a career in shaping the public perception of businesses, organizations, or individuals. It provides comprehensive knowledge in communication strategies, media relations, crisis management, and digital PR, which are essential for managing and improving brand image, reputation, and public trust. Graduates are well-equipped to handle the dynamic challenges of the PR industry and make a positive impact in various professional settings.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Public Relations: Definition and Scope of Public Relations, History and Evolution of Public Relations, Importance of Public Relations in Modern Business, Key Functions of Public Relations, Role of Public Relations in Society, Differences between Public Relations, Advertising, and Marketing, Ethical Practices in Public Relations, Public Relations and Organizational Communication, Developing PR Strategies, Public Relations Theories and Models.
Media Relations and Communication: Understanding Media Types and Platforms, Building and Maintaining Media Relationships, Writing Press Releases and Media Kits, Media Interviews and Briefings, Crisis Communication with the Media, Managing Media Coverage, Media Monitoring and Analysis, Building an Effective Media List, Social Media and Digital Media Relations, Pitching Stories to the Media.
Public Relations Writing and Content Creation: Principles of Public Relations Writing, Writing for Different Media (Print, Broadcast, Digital), Writing Press Releases, Newsletters, and Articles, Crafting Speeches and Presentations, Developing Content for Social Media, Storytelling in Public Relations, Writing for Crisis Communications, Understanding Tone and Voice in Writing, Editing and Proofreading for Public Relations, Writing for Internal Communications.
Corporate Communication: The Role of Corporate Communication in PR, Internal vs External Communication, Building a Corporate Identity, Crisis Communication and Reputation Management, Corporate Social Responsibility (CSR) in Public Relations, Employee Relations and Communication, Corporate Branding and Messaging, Creating a Corporate Communication Plan, Managing Investor Relations, Developing Communication Policies for Corporations.
Event Management in Public Relations: Understanding the Role of Events in Public Relations, Planning and Organizing Events, Budgeting for PR Events, Event Promotion and Publicity, Crisis Management During Events, Event Logistics and Execution, Event Evaluation and Feedback, Virtual and Hybrid Event Planning, Collaborating with Vendors and Suppliers, Networking at Public Relations Events.
Social Media and Digital Public Relations: Introduction to Social Media in Public Relations, Creating and Implementing Social Media Strategies, Monitoring and Managing Social Media Channels, Engaging with Audiences on Social Media, Influencer Marketing and Partnerships, Social Media Crisis Management, Tools for Social Media Analytics, Content Creation for Digital Platforms, Social Media Advertising in PR Campaigns, Legal and Ethical Issues in Social Media.
Job Opportunities after Advanced Diploma in Public Relations (PR):
The program equips graduates with expertise in media relations, corporate communications, brand management, crisis communication, content creation, and event management. Graduates are prepared for roles in PR agencies, corporate communications departments, government, media, and non-profit organizations.
Top Career Options: Public Relations Manager, Corporate Communications Manager, Media Relations Specialist, Public Relations Executive, Event Manager, Crisis Communication Specialist, Brand Manager, Social Media Manager, Advertising & PR Specialist, Content Writer/Editor (PR), Government/Public Affairs Officer, Investor Relations Specialist, Speechwriter, Public Relations Consultant, Influencer Relations Manager, Public Relations Educator/Trainer, Customer Relations Manager, Lobbyist, Media Planner/Buyer, Corporate Social Responsibility (CSR) Officer.
Salary Range:
- Entry-level: ₹3 – ₹6 LPA
- Mid-level: ₹6 – ₹10 LPA
- Senior-level: ₹10 – ₹20 LPA
- Freelancers / Consultants: ₹50,000+ per month (variable)
Key Sectors: PR agencies, corporate communications, media houses, advertising firms, government agencies, non-profits, event management companies, digital marketing firms, educational institutions.
Graduates gain strong skills in communication strategy, media management, branding, and crisis handling, offering high growth potential toward senior roles such as PR Director, Corporate Communications Head, or Senior Brand Manager.
