Description
Course Name: Professional Certification in Public Relations and Advertising Management
Course Id: PCPRAM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: An Professional Certification in Public Relations and Advertising Management is ideal for individuals aiming to advance their career in PR and advertising or those looking to specialize in managing brand communication and public image. The program is designed to provide both creative and managerial skills necessary to succeed in the dynamic and competitive field of public relations and advertising.
Duration: Three Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Advertising Principles, Concepts, and Management: Introduction, objectives, history of advertising, classification of advertising, process of advertising, elements of advertising communication, concept of social advertising, need of social advertising, types of social advertising, types of agency organisation, functions of advertising agency, role of public relations, growth of public relations, difference between public relations and corporate communication, concept of public sector, PR in public sector.
Media Planning: Challenges in medical planning, sources of media research, media planning process, media strategy, selecting media mix, budget and media buying, print media buying, television buying, cinema advertising.
Public Relations & Corporate Communication: Principles, Tools & Techniques: Introduction, objectives, research and evolution in public relations, types of data, data analysis statistical software, qualitative or relational analysis, criteria for evaluating web document, marketing communications.
New Media: Concepts and Applications: Introduction, advantages of newspaper advertising, disadvantages of newspaper advertising, media planning, role/importance of creativity in advertising, advertising appeals, types of appeals, pre-testing methods of evaluating advertising effectiveness.
Production Techniques & Methods: Advertising definition, role of advertising in economy, role of advertising in marketing mix, objectives and functions, advertising agency and services, products traffic copy, importance of public relations, marketing public relations functions.
Advertising, Marketing, and PR Research: Types of hypothesis, importance and scope of research design, importance/advantages of product research, meaning of packaging research, types of observation research.
Job Opportunities after Professional Certification in Public Relations and Advertising Management
Graduates can build careers in public relations, advertising, brand management, corporate communications, media, and digital marketing by managing campaigns, media relations, and brand image.
Top Roles: Public Relations Manager, Advertising Manager, Brand Manager, Corporate Communications Specialist, Media Planner, Social Media Manager, Public Relations Officer (PRO), Advertising Account Executive, Content Strategist, Crisis Communication Specialist, Event Manager (Corporate), Marketing Communications Manager, Digital Marketing Specialist, Market Research Analyst
Key Sectors: PR agencies, advertising firms, media companies, corporate marketing departments, digital marketing agencies, event management firms, freelance/consulting services
Salary Range (India):
- Entry-level: ₹3–7 LPA
- Mid-level: ₹7–15 LPA
- Senior-level: ₹15–30 LPA+
Scope: With the growing importance of brand image, corporate reputation, and digital marketing, skilled professionals in PR and advertising are in high demand. Graduates can work across traditional and digital media, manage campaigns, lead corporate communications, or specialize in brand and crisis management. The sector offers dynamic career growth, high earning potential, and opportunities in both corporate and freelance capacities.
