Description
Course Name: Advanced Diploma in Performance Marketing
Course Id: ADPM/Q1003.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in Performance Marketing develops advanced professional skills required to plan, execute, monitor and optimize measurable digital marketing campaigns. The course covers performance marketing strategy, paid search, social media advertising, audience targeting, lead generation, conversion optimization, campaign tracking, remarketing, marketing funnels and performance analytics. It prepares learners to manage data-driven campaigns, evaluate marketing outcomes, improve customer acquisition and support business growth through measurable digital marketing activities.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification – Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification – All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of Performance Marketing: Meaning and Scope of Performance Marketing, Evolution of Digital Performance Marketing, Performance Marketing Ecosystem, Performance-Based Advertising Models, Marketing Objectives and Business Goals, Target Audience and Buyer Persona Development, Customer Journey and Conversion Funnel, Performance Marketing Strategy, Campaign Planning and Budget Allocation, Ethics and Responsible Digital Marketing Practices.
Module 2: Search Engine and Paid Advertising: Fundamentals of Paid Search Marketing, Search Campaign Structure, Keyword Research and Search Intent, Search Advertising Copywriting, Audience Targeting and Segmentation, Display Advertising Fundamentals, Remarketing and Retargeting, Shopping and Product Advertising, Advertising Budget and Bid Management, Paid Search Campaign Optimization.
Module 3: Social Media Performance Marketing: Social Media Advertising Fundamentals, Campaign Objectives and Conversion Goals, Audience Research and Segmentation, Custom and Lookalike Audience Concepts, Social Media Ad Creative Development, Lead Generation Campaigns, Conversion Campaigns, Retargeting and Remarketing Strategies, Social Media Campaign Testing, Social Advertising Performance Optimization.
Module 4: Conversion Rate Optimization and Customer Acquisition: Conversion Funnel Management, Landing Page Optimization, Call-to-Action Development, Lead Capture and Form Optimization, Website User Experience for Conversions, A/B Testing Fundamentals, Customer Acquisition Cost Management, Lead Quality and Conversion Analysis, Retention and Remarketing Strategies, Improving Customer Acquisition Efficiency.
Module 5: Performance Analytics and Attribution: Performance Marketing Metrics and KPIs, Click-Through and Conversion Analysis, Cost Per Click and Cost Per Acquisition Concepts, Return on Advertising Spend, Campaign and Channel Performance Analysis, Web Analytics Fundamentals, Conversion Tracking and Event Measurement, Attribution Models and Customer Journey Analysis, Marketing Dashboards and Reporting, Data-Based Campaign Optimization.
Module 6: Advanced Performance Strategy and Digital Growth: Marketing Automation and Performance Campaigns, Email and Lifecycle Performance Marketing, Affiliate and Partnership Marketing, Influencer Performance Campaigns, E-Commerce Performance Marketing, Mobile and App Marketing Fundamentals, Artificial Intelligence in Performance Marketing, Budget Scaling and Campaign Expansion, Performance Risk and Data Privacy Management, Emerging Trends and Strategic Performance Marketing.
Job Opportunities after Advanced Diploma in Performance Marketing
Graduates can pursue careers in performance marketing, paid advertising, digital campaign management, customer acquisition, lead generation and marketing analytics.
Top Roles: Performance Marketing Executive, Performance Marketing Specialist, Paid Media Executive, Digital Advertising Executive, Campaign Executive, Customer Acquisition Executive, Growth Marketing Executive and Performance Marketing Analyst.
Key Skills: Performance marketing strategy, paid search, social media advertising, audience targeting, campaign management, lead generation, conversion optimization, remarketing and marketing analytics.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–20+ LPA
- Top-level: ₹20–40+ LPA
Scope: Performance marketing professionals can work in digital marketing agencies, e-commerce companies, technology businesses, online marketplaces, financial services, education companies, consumer brands, media organizations, startups and corporate digital marketing teams. They can also provide independent paid advertising, lead-generation and campaign-optimization services to businesses.
