Description
Course Name: Advanced Diploma in Marketing Management
Course Id: ADMM/Q1001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in Marketing Management develops advanced professional skills required to plan, implement and evaluate marketing activities across different business environments. The course covers marketing strategy, consumer behaviour, market research, branding, product and pricing decisions, sales promotion, digital marketing, customer relationship management and marketing analytics. It prepares learners to identify market opportunities, develop customer-focused strategies, coordinate promotional activities and support sustainable business growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Foundations of Marketing Management: Meaning and Scope of Marketing Management, Evolution of Marketing Concepts, Functions and Importance of Marketing, Marketing Environment and Business Context, Marketing Management Process, Customer Needs Wants and Demand, Marketing Mix and Value Creation, Marketing Planning and Goal Setting, Marketing Ethics and Professional Practices, Contemporary Trends in Marketing Management.
Module 2: Market Research and Consumer Behaviour: Fundamentals of Marketing Research, Marketing Research Process, Primary and Secondary Data Collection, Market Segmentation and Target Market Selection, Consumer Behaviour and Buying Process, Factors Influencing Consumer Decisions, Customer Profiling and Persona Development, Competitor and Industry Analysis, Market Demand and Opportunity Assessment, Marketing Information and Customer Insights.
Module 3: Product, Brand and Pricing Management: Product and Service Management, Product Life Cycle Management, New Product Development, Product Portfolio Management, Brand Identity and Brand Positioning, Brand Equity and Brand Development, Pricing Objectives and Strategies, Cost and Value-Based Pricing, Competitive Pricing Decisions, Product Brand and Pricing Performance Evaluation.
Module 4: Promotion, Digital Marketing and Communication: Integrated Marketing Communication, Advertising Planning and Management, Sales Promotion Strategies, Public Relations and Corporate Communication, Content Marketing Management, Social Media Marketing, Search Engine Marketing Fundamentals, Email and Mobile Marketing, Influencer and Digital Campaign Management, Marketing Communication Performance Measurement.
Module 5: Sales, Distribution and Customer Relationship Management: Sales Management Principles, Sales Planning and Forecasting, Personal Selling and Sales Techniques, Distribution Channel Management, Retail and Wholesale Marketing, E-Commerce and Omnichannel Marketing, Customer Relationship Management, Customer Service and Experience Management, Customer Acquisition and Retention, Sales and Distribution Performance Management.
Module 6: Strategic Marketing and Marketing Analytics: Strategic Marketing Planning, Competitive Marketing Strategies, Market Entry and Growth Strategies, International and Global Marketing, Marketing Analytics and Data Interpretation, Customer and Campaign Analytics, Marketing Metrics and Performance Indicators, Marketing Budgeting and Resource Allocation, Sustainable and Ethical Marketing Strategies, Emerging Technologies and Future Marketing Trends.
Job Opportunities after Advanced Diploma in Marketing Management
Graduates can pursue careers in marketing, branding, sales promotion, digital marketing, market research, customer relationship management and business development.
Top Roles: Marketing Executive, Marketing Coordinator, Brand Executive, Digital Marketing Executive, Market Research Executive, CRM Executive, Sales & Marketing Executive and Marketing Analyst.
Key Skills: Marketing planning, consumer analysis, market research, branding, pricing, promotional management, digital marketing, customer relationship management and marketing analytics.
Salary Range (India):
- Entry-level: ₹2.5–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25+ LPA
Scope: Marketing-management professionals can work in corporate organizations, advertising agencies, digital marketing companies, retail businesses, e-commerce companies, banks, financial institutions, manufacturing organizations, consulting firms, hospitality companies, educational institutions, startups and service enterprises.
