Description
Course Name: Advanced Diploma in Marketing Analytics
Course Id: ADMA/Q1002.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in Marketing Analytics develops advanced professional skills required to collect, organize, interpret and apply marketing data for informed business decision-making. The course covers marketing metrics, customer analytics, campaign analysis, digital analytics, segmentation, sales and conversion analysis, marketing dashboards and data-driven strategy development. It prepares learners to evaluate marketing performance, understand customer behaviour, identify trends and translate marketing data into practical insights for improving campaigns and business growth.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification – Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification – All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Foundations of Marketing Analytics: Meaning and Scope of Marketing Analytics, Role of Data in Marketing Management, Marketing Analytics Framework, Types of Marketing Data, Marketing Metrics and Key Performance Indicators, Data Sources and Collection Methods, Marketing Data Quality and Management, Descriptive Diagnostic Predictive and Prescriptive Analytics, Analytical Thinking for Marketing Decisions, Ethical and Responsible Use of Marketing Data.
Module 2: Customer and Market Analytics: Customer Data Analysis, Customer Segmentation Analytics, Buyer Behaviour Analysis, Customer Profiling and Persona Analytics, Market Demand Analysis, Market Share and Market Trend Analysis, Competitor and Benchmark Analytics, Customer Needs and Preference Analysis, Customer Journey Analytics, Market Opportunity Identification Through Data.
Module 3: Digital Marketing and Campaign Analytics: Website and Traffic Analytics, Search Engine Marketing Analytics, SEO Performance Analysis, Social Media Analytics, Email Marketing Analytics, Digital Advertising Performance Analysis, Campaign Reach and Engagement Measurement, Lead Generation and Conversion Analytics, Marketing Attribution Fundamentals, Digital Campaign Optimization Through Data.
Module 4: Sales, Customer and Revenue Analytics: Sales Performance Analytics, Sales Funnel and Pipeline Analysis, Revenue and Profitability Analytics, Customer Acquisition Cost Analysis, Customer Lifetime Value Analysis, Customer Retention and Churn Analytics, Cross-Selling and Up-Selling Analytics, Product and Service Performance Analysis, Pricing and Promotion Analytics, Sales and Customer Forecasting.
Module 5: Data Visualization, Reporting and Analytical Tools: Principles of Marketing Data Visualization, Marketing Dashboards and Scorecards, Charts and Visual Reporting Techniques, Marketing Reports and Management Presentations, Spreadsheet-Based Marketing Analysis, Business Intelligence and Analytics Platforms, Data Cleaning and Preparation, Analytical Storytelling and Insight Communication, Automated Marketing Reporting, Data Privacy and Information Security.
Module 6: Advanced Marketing Analytics and Strategic Decision-Making: Predictive Marketing Analytics, Forecasting and Scenario Analysis, Marketing Mix and Budget Analysis, Campaign Testing and Experimentation, A/B Testing and Performance Comparison, Marketing ROI and Business Impact Assessment, Data-Driven Marketing Strategy, Artificial Intelligence in Marketing Analytics, Strategic Performance Monitoring and Continuous Optimization, Emerging Trends in Marketing Analytics.
Job Opportunities after Advanced Diploma in Marketing Analytics
Graduates can pursue careers in marketing analytics, digital analytics, customer insights, campaign analysis, market research and marketing performance management.
Top Roles: Marketing Analyst, Digital Marketing Analyst, Marketing Analytics Executive, Customer Insights Executive, Campaign Analyst, E-Commerce Analyst, Market Research Executive and Marketing Performance Executive.
Key Skills: Marketing data analysis, customer segmentation, digital analytics, campaign measurement, conversion analysis, market research, data visualization, dashboard reporting and data-driven decision-making.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–20+ LPA
- Top-level: ₹20–40+ LPA
Scope: Marketing analytics professionals can work in digital marketing agencies, e-commerce companies, IT and technology businesses, retail organizations, financial services, market research firms, advertising agencies, consulting companies, consumer brands, startups and corporate marketing departments where data is used to evaluate customer behaviour and improve marketing performance.
