Description
Course Name: Advanced Diploma in Management (Marketing)
Course Id: ADMM/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: An Advanced Diploma in Management (Marketing) offers an in-depth understanding of marketing and prepares students for higher-level positions in marketing management. The program is ideal for individuals looking to further their careers in marketing and those seeking to gain expertise in the rapidly evolving marketing landscape.
Duration: 370 Hrs (Equivalent to One Year).
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Human Resource Management: Introduction and meaning of HRM, scope of human resource management, importance of human resource management, human resource management, role of HR manager, importance of human resource planning.
Quantitative Methods of Management: Introduction, meaning of determinants, essential characteristics of matrices, different types of matrix, quantitative techniques, classification of data, tabulation and presentation of statistical data, rules of probability, forecasting with moving average and least square method, essentials of linear programming model, types of linear programming problems.
Business Communication: Introduction to communication, types and process of communication, barriers to communication, import and export communications, public relations, spoken communication, meaning of communication, corporate social responsibility, importance of technical writing.
Marketing Management: Introduction to marketing management, process of marketing management, core concept of marketing, identification of market, market information system (MIS), product classification, branding strategy, labeling strategy, integrated marketing communication (IMC), marketing of services, rural marketing, international marketing, digital marketing.
Business Strategy & Entrepreneurship: The challenge for business leaders, how management control affects resources, types of entrepreneur, features of entrepreneurship, sources of business ideas, idea and information sources, barriers of social responsibility.
Principles of Management: Introduction, nature of management, management functions, importance of management, decision making, need and importance of organizing, manpower planning, orientation and placement remuneration of employees, planning and controlling, definition and meaning of leadership, social responsibility of managers.
Job Opportunities after completion of Advanced Diploma in Management (Marketing) course:
After successful completion of the Advanced Diploma in Management (Marketing), graduates are well-prepared for a wide range of advanced career opportunities in the marketing domain. The program enhances the ability to understand customer behavior, digital marketing strategies, product management, branding, sales, and strategic planning, making graduates highly sought after by businesses in various sectors.
Here are the career options and salary ranges for graduates in India:
Career Options Advanced Diploma in Management (Marketing)
1. Marketing Manager
- Role: Marketing managers oversee the entire marketing strategy of a company. They design, implement, and evaluate marketing campaigns, and work to promote products and services to meet the company’s sales targets.
- Salary Range: ₹8,00,000 – ₹20,00,000 per annum
- Skills Needed: Marketing strategy, market research, communication, digital marketing, team management, campaign planning.
2. Brand Manager
- Role: Brand managers are responsible for developing and maintaining the identity of a company’s products or services. They ensure the brand’s message is consistent across all channels and work to improve brand perception and loyalty.
- Salary Range: ₹8,00,000 – ₹18,00,000 per annum
- Skills Needed: Brand development, communication, creative thinking, product positioning, consumer psychology.
3. Digital Marketing Manager
- Role: Digital marketing managers develop and implement online marketing strategies to promote products and services. They manage SEO, SEM, social media, email marketing, content marketing, and online advertising.
- Salary Range: ₹6,00,000 – ₹18,00,000 per annum
- Skills Needed: SEO/SEM, social media marketing, analytics, content creation, email marketing, pay-per-click (PPC) advertising.
4. Product Manager
- Role: Product managers oversee the development and positioning of a product. They work closely with marketing, sales, and development teams to ensure the product meets market needs and is successfully launched.
- Salary Range: ₹10,00,000 – ₹22,00,000 per annum
- Skills Needed: Product lifecycle management, market research, cross-functional collaboration, pricing strategy, sales support.
5. Sales and Marketing Director
- Role: A sales and marketing director leads the sales and marketing teams, setting objectives, creating strategies, and ensuring that both departments work together to achieve business growth.
- Salary Range: ₹15,00,000 – ₹35,00,000 per annum
- Skills Needed: Leadership, strategic planning, financial management, sales forecasting, brand management, customer insights.
6. Market Research Analyst
- Role: Market research analysts gather and analyze data about consumer needs, preferences, and market trends to help companies make informed marketing decisions.
- Salary Range: ₹6,00,000 – ₹12,00,000 per annum
- Skills Needed: Data analysis, survey design, consumer behavior, statistics, market segmentation.
7. Advertising Manager
- Role: Advertising managers plan and manage advertising campaigns. They work with media agencies to design ads, choose appropriate media platforms, and track the performance of campaigns.
- Salary Range: ₹7,00,000 – ₹18,00,000 per annum
- Skills Needed: Creativity, media buying, brand strategy, project management, negotiation skills.
8. Public Relations (PR) Manager
- Role: PR managers are responsible for maintaining a positive public image for a company or brand. They handle media relations, crisis communications, and public announcements.
- Salary Range: ₹7,00,000 – ₹15,00,000 per annum
- Skills Needed: Communication, media relations, event planning, crisis management, public speaking.
9. Social Media Manager
- Role: Social media managers are responsible for developing social media strategies and campaigns to increase engagement and reach. They manage platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
- Salary Range: ₹5,00,000 – ₹12,00,000 per annum
- Skills Needed: Social media strategies, content creation, analytics, community management, brand communication.
10. Customer Relationship Manager (CRM)
- Role: CRM managers design and implement strategies to improve customer satisfaction, retention, and loyalty. They focus on enhancing the customer experience and building long-term relationships.
- Salary Range: ₹7,00,000 – ₹15,00,000 per annum
- Skills Needed: Customer service, relationship management, CRM software, communication, sales support.
11. E-Commerce Manager
- Role: E-commerce managers handle all aspects of an online store, including product listings, online promotions, SEO, and improving the customer experience on e-commerce platforms.
- Salary Range: ₹6,00,000 – ₹18,00,000 per annum
- Skills Needed: E-commerce platforms, online marketing, customer service, digital sales strategies.
12. Content Marketing Manager
- Role: Content marketing managers plan and execute content strategies that align with business goals. They develop written, visual, and video content for websites, blogs, and social media platforms.
- Salary Range: ₹6,00,000 – ₹14,00,000 per annum
- Skills Needed: Content strategy, writing, SEO, editing, creativity, campaign management.
13. Consultant (Marketing Strategy)
- Role: Marketing consultants provide advice to businesses on how to improve their marketing strategies. They analyze data, conduct market research, and offer actionable insights to boost brand recognition and sales.
- Salary Range: ₹8,00,000 – ₹25,00,000 per annum
- Skills Needed: Strategic planning, market research, data analysis, business acumen, problem-solving.
14. Event Manager
- Role: Event managers are responsible for organizing events, conferences, and exhibitions that promote a company’s brand, product, or service. They manage logistics, marketing, and customer engagement at events.
- Salary Range: ₹6,00,000 – ₹12,00,000 per annum
- Skills Needed: Event planning, budgeting, client relations, marketing, logistics coordination.
Salary Expectations in India
The salary range for professionals with an Advance Diploma in Management (Marketing) varies depending on the job role, industry, location, and experience:
- Entry-Level Roles (0-3 years): ₹5,00,000 – ₹10,00,000 per annum
- Mid-Level Roles (4-8 years): ₹10,00,000 – ₹20,00,000 per annum
- Senior-Level Roles (8+ years): ₹20,00,000 – ₹40,00,000 per annum
Salaries for entrepreneurial roles like Startup Founder or Business Owner can vary widely depending on the success of the business, and they may even exceed ₹50,00,000 per annum in case of a profitable venture.
Conclusion
Graduates with an Advanced Diploma in Management (Marketing) are highly equipped to take on strategic roles in the marketing and sales domains across industries. The program opens doors to leadership and specialized roles such as marketing manager, brand manager, product manager, digital marketing manager, and many others. The growth of digital marketing, e-commerce, and global business operations has significantly increased the demand for skilled marketing professionals, making this a rewarding and dynamic field.
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