Description
Course Name: Advanced Diploma in Event Management
Course Id: ADEM/Q1001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The primary objective of the Advanced Diploma in Event Management is to equip students with the advanced skills necessary for successfully planning, executing, and managing large-scale events. The course covers a wide range of event types, including corporate events, weddings, conferences, exhibitions, and festivals, emphasizing the integration of creativity with practical and logistical knowledge.
Duration: 370 Hrs (Equivalent to One Year).
Total Credits: 18.
How You will Get Diploma Certificate:
Step 1- Select your Course for Certification.
Step 2- Click on Enroll Now.
Step 3- Proceed to Enroll Now.
Step 4- Fill Your Billing Details and Proceed to Pay.
Step 5- You Will be Redirected to Payment Gateway, Pay Course and Exam Fee by Following Options.
Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.
Step 6- After Payment You will get Study Material Login id and Password on your email id.
Step 7- After Completion of Course Study give Online Examination.
Step 8- After Online Examination you will get Diploma Certificate soft copy(Scan Copy) and Hard Copy(Original With Seal and Sign).
Step 9- After Certification you will receive Prospect Job Opportunities as per your Interest Area.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail)v |
Benefits of Certification:
- Government Authorized Assessment Agency Certification.
- Certificate Valid for Lifetime.
- Lifetime Verification of Certificate.
- Free Job Assistance as per your Interest Area.
Syllabus
Introduction to Event Management- Meaning, Objectives and Types of events, Scope – Nature and Importance of Events, Unique features and similarities of Events, Practices in Event Management, Meaning of Event, It Happens, Objectives of Events, Event Management Industry – A Historical Perspective, Nature and Scope of Events Management.
Concept and Design of Event- Elements of Event Pricing, Initial Mark-up, Promotion, Competitive Pricing, Factors contributing towards event ticket pricing, Who Pays for the Ticket, Using Social Proof, Price Anchoring, Considerations for effective pricing strategy, Creating financial Objectives.
Marketing and Promotion of the Event- Event Marketing and Brand Strategy, The scope and nature of event marketing, The marketing process, Understand the marketplace and customer needs and wants, Design a customer-driven market strategy, An understanding of the needs and wants of prospective event attendees.
Financial and Risk Management- Risk Management Planning, Information guide, Resk Management Planning, Information Guide, Risk Likelihood, Risk Assessment/ Checklist.
Crowd Management and Evacuation- Introduction, Review of Crowd Disasters, Structural, Fir/ Electricity, Crowd Behaviour, Security, Lack of Coordination between Stakeholders, Planning for Crowd Management Strategy and arrangement, Understanding visitors, Crowd Control.
Operations, Logistics, Safety & Security Management- Disaster Management, Crowd Management, Event logistics procedure and tools, Designing and delivering the event, Client briefing form, Event logistics planning, On-site event logistics, On-site health and safety logistics, Events transportation logistics, Hosting a virtual logistical challenges for event manager.
Job Opportunities after completion of Advanced Diploma in Event Management Course:
Graduates of the Advance Diploma in Event Management program are well-prepared to enter a dynamic and growing industry with diverse career opportunities. This program equips students with the skills required for organizing, planning, and managing events, both large and small, across various sectors such as corporate, social, weddings, exhibitions, festivals, and more. Below are the career options available to graduates:
Career Options:
- Event Manager/Coordinator
(Oversees the planning, coordination, and execution of events, ensuring all aspects are managed seamlessly, from logistics to budget and vendor management.) - Wedding Planner
(Specializes in organizing and managing weddings, coordinating with vendors, designing themes, and ensuring a smooth and memorable event for the couple.) - Corporate Event Planner
(Plans and organizes corporate events such as conferences, seminars, workshops, product launches, and team-building activities.) - Exhibition/Event Organizer
(Coordinates the organization of exhibitions, trade shows, and fairs, ensuring a well-executed event for businesses and customers, managing space allocation, vendor booths, and visitor engagement.) - Conference Planner
(Specializes in organizing large-scale conferences and conventions, including choosing venues, handling registrations, coordinating speakers, and managing attendees.) - Marketing and Promotions Manager
(Handles the promotion of events, focusing on public relations, advertising, social media campaigns, and creating buzz around events to attract attendees and sponsors.) - Venue Manager
(Manages event venues such as convention centers, hotels, or sports arenas, ensuring the venue is prepared for events, managing logistics, and working with event planners.) - Catering Manager for Events
(Coordinates catering services for events, working closely with chefs, vendors, and clients to design menus, arrange food and beverage services, and ensure a high-quality dining experience.) - Audio-Visual (AV) Coordinator
(Handles all technical aspects of events, including sound, lighting, projections, and multimedia, ensuring the proper setup and operation of AV equipment during events.) - Event Designer/Stylist
(Focuses on the aesthetic and creative aspects of an event, including theme design, venue decoration, lighting, and floral arrangements.) - Logistics Manager
(Manages the logistical components of events, ensuring that all equipment, materials, and personnel are in the right place at the right time.) - Public Relations (PR) Specialist for Events
(Focuses on building and maintaining relationships with the media, influencers, and attendees to enhance the visibility and reputation of the event and the organizing company.) - Sponsorship Manager
(Responsible for securing sponsorships for events, identifying potential sponsors, negotiating deals, and ensuring that sponsor expectations are met during the event.) - Fundraising/Event Fundraising Manager
(Plans and executes fundraising events for charitable organizations, managing donor relations, sponsorships, and ensuring the event meets fundraising goals.) - Entertainment Coordinator
(Organizes entertainment for events, such as booking performers, musicians, DJs, speakers, or other entertainers to enhance the event experience.) - Event Risk Manager
(Handles risk management for events, ensuring safety protocols, insurance coverage, and contingency plans are in place in case of emergencies or unexpected situations.) - Travel & Accommodation Coordinator
(Coordinates the travel and accommodation arrangements for guests and speakers attending events, ensuring they have all necessary details for their trip.) - Social Media Manager for Events
(Focuses on creating and executing social media campaigns to promote events, engage with potential attendees, and generate excitement before, during, and after the event.) - Event Consultant
(Works as an independent consultant to advise businesses, organizations, or individuals on the best practices for planning and executing successful events.) - Sports Event Manager
(Specializes in organizing and managing sports-related events such as tournaments, marathons, and sports festivals, dealing with participants, sponsors, logistics, and audience engagement.) - Festival Manager
(Manages large-scale festivals, including music, art, cultural, or food festivals, overseeing all logistics, vendor relationships, programming, and on-site operations.) - Destination Management Company (DMC) Coordinator
(Works with destination management companies to organize and manage events in specific locations, such as tourism events, international conferences, or incentive travel.) - Event Blogger/Vlogger/Content Creator
(Specializes in creating online content about events, sharing experiences, behind-the-scenes looks, and providing reviews and insights into event management.) - Event Technology Specialist
(Focuses on integrating technology into events, such as virtual events, hybrid events, live streaming, attendee apps, and interactive experiences.)
Potential Employers:
- Event Management Companies
- Hotels and Resorts
- Wedding Planning Firms
- Corporate Offices (for internal events and conferences)
- Exhibition and Trade Show Organizers
- Public Relations and Marketing Agencies
- Sports Organizations (for managing sports events)
- Entertainment Companies
- Destination Management Companies
- Non-Profit Organizations (for charity events, fundraisers)
- Cruise Lines (for events onboard)
- Government and Tourism Bodies (for public festivals or conferences)
Freelancing/Entrepreneurship:
Graduates may also choose to start their own event management company, offering services such as wedding planning, corporate event planning, or catering services. Freelancers in event planning, marketing, and coordination can find opportunities with businesses, organizations, or individuals looking to host one-off events.
The event management industry offers diverse and dynamic career opportunities, with professionals being involved in everything from corporate events to weddings and music festivals. It’s a fast-paced industry that requires excellent communication, organizational, and creative skills, along with the ability to manage multiple tasks simultaneously.
The salary range for graduates of the Advance Diploma in Event Management program varies depending on factors such as job role, experience, location, and the scale of the events managed. Below is a general salary range for various positions within the event management industry:
1. Entry-Level (0–2 years): ₹2.5 – ₹4.5 LPA
- Roles like Event Coordinator, Event Assistant, or Trainee Event Manager in smaller event planning companies or assisting senior managers in larger firms.
2. Mid-Level (3–5 years): ₹4.5 – ₹8 LPA
- Positions such as Event Manager, Wedding Planner, Corporate Event Planner, or Exhibition Coordinator, where professionals take responsibility for organizing, managing, and executing events independently.
3. Senior-Level (5+ years): ₹8 – ₹15 LPA
- Higher-level roles such as Event Director, Event Production Manager, or Senior Event Planner overseeing larger teams or multiple events. Senior professionals manage large-scale corporate events, conferences, exhibitions, or high-profile weddings.
4. Freelance Event Management: ₹5 – ₹12 LPA (depending on the number and scale of projects)
- Freelancers working independently on specific events, offering consulting services, or managing small to medium-scale events. This category also includes wedding planners, corporate event consultants, or marketing specialists for events.
5. Luxury/International Events: ₹15 – ₹30 LPA or more
- Event Managers in high-end venues or luxury hotels, International Event Coordinators, or Destination Wedding Planners working with international clients or large luxury brands may earn significantly more, especially if managing large-scale, high-budget events.
6. Executive/Leadership Roles: ₹20 – ₹50 LPA+
- Event Management Business Owners, Chief Event Officer, or General Manager for Large Event Agencies managing large portfolios of events. These positions often involve strategic planning, client acquisition, and overall business management.
7. Specialized Roles in High-Demand Markets:
- Wedding Planners: ₹3 – ₹10 LPA (based on location and client base)
- Corporate Event Planners: ₹5 – ₹15 LPA
- Conference & Exhibition Managers: ₹6 – ₹20 LPA
- Marketing/PR Managers for Events: ₹4 – ₹12 LPA
- Catering/Event Coordinator for Luxury Brands: ₹8 – ₹20 LPA
Location Impact:
- Metropolitan Areas: Salaries are generally higher in cities such as Mumbai, Delhi, Bangalore, Chennai, or Goa, where the demand for high-end and large-scale events is greater.
- International/Global Locations: For roles in international event management companies or luxury hotels, especially in destinations like Dubai, London, or Singapore, salaries can be higher due to the premium nature of the events and the cost of living.
Additional Benefits:
- Commission and Bonuses: Many event managers receive performance-based bonuses or commissions for securing big clients or successfully executing events.
- Travel and Accommodation Allowances: For destination events or international clients, companies may provide travel, accommodation, and other perks.
Overall, the salary range in the event management industry can be substantial, especially for experienced professionals and those working in high-profile or specialized roles, with ample opportunities for growth.
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