Description
Course Name: Advanced Diploma in E-Commerce Marketing
Course Id: ADECM/Q1001.
Eligibility: 10+2 (Higher Secondary) or equivalent.
Objective: The Advanced Diploma in E-Commerce Marketing develops advanced professional skills required to promote products and services through online stores, digital marketplaces and other e-commerce channels. The course covers e-commerce marketing strategy, online consumer behaviour, product listing optimization, search marketing, social commerce, digital advertising, customer acquisition, retention, marketplace promotion and e-commerce analytics. It prepares learners to plan data-driven marketing activities, improve online product visibility, attract customers, increase conversions and support the growth of e-commerce businesses.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and examination fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
- A soft copy (scanned) of your certificate via email within 7 days of the examination.
- A hard copy (original with official seal and signature) sent to your address within 45 days of the declaration of the result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 120 minutes.
No. of Questions- 60. (Multiple Choice Questions).
10 Questions from each module, each carry 10 marks.
Maximum Marks- 600, Passing Marks- 40%.
There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification – Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification – All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Module 1: Fundamentals of E-Commerce Marketing: Meaning and Scope of E-Commerce Marketing, Evolution of Online Commerce, E-Commerce Business Models, Types of E-Commerce Platforms, Digital Customer Journey, Online Consumer Behaviour, E-Commerce Marketing Objectives, E-Commerce Value Proposition, Online Market and Competitor Analysis, Emerging Trends in E-Commerce Marketing.
Module 2: E-Commerce Store and Product Management: E-Commerce Store Planning, Online Store Structure and Navigation, Product Catalogue Management, Product Titles and Descriptions, Product Images and Digital Presentation, Product Categorization and Attributes, Pricing and Promotional Management, Inventory and Stock Coordination, Shopping Cart and Checkout Experience, Product Page Optimization.
Module 3: E-Commerce SEO and Content Marketing: Search Engine Optimization for E-Commerce, Keyword Research and Search Intent, Product Page SEO, Category Page Optimization, Technical SEO for Online Stores, E-Commerce Content Strategy, Product Content and Copywriting, Blogging and Educational Content, Internal Linking and Content Organization, SEO and Content Performance Monitoring.
Module 4: Digital Advertising and Customer Acquisition: E-Commerce Advertising Fundamentals, Search Engine Advertising, Social Media Advertising, Display and Remarketing Campaigns, Audience Targeting and Segmentation, Product-Focused Advertising, Advertising Budget Management, Landing Page and Conversion Optimization, Campaign Testing and Optimization, Paid Customer Acquisition Performance Measurement.
Module 5: Customer Relationship, Conversion and Retention: E-Commerce Customer Acquisition, Conversion Rate Optimization, Customer Experience Management, Email Marketing for E-Commerce, Mobile and Messaging Marketing, Personalized Product Recommendations, Customer Reviews and Ratings Management, Loyalty and Retention Programs, Abandoned Cart and Remarketing Strategies, Customer Service and Complaint Management.
Module 6: E-Commerce Analytics, Operations and Strategic Growth: E-Commerce Analytics Fundamentals, Traffic and Customer Behaviour Analysis, Sales and Conversion Analytics, Product and Revenue Performance Analysis, E-Commerce Marketing Metrics and KPIs, Customer Lifetime Value and Retention Analysis, E-Commerce Reporting and Dashboards, Marketplace and Omnichannel Marketing, E-Commerce Risk and Data Privacy Awareness, Strategic E-Commerce Growth and Future Trends.
Job Opportunities after Advanced Diploma in E-Commerce Marketing
Graduates can pursue careers in e-commerce marketing, marketplace promotion, digital marketing, online merchandising, customer acquisition and e-commerce analytics.
Top Roles: E-Commerce Marketing Executive, E-Commerce Executive, Marketplace Executive, Digital Marketing Executive, Online Merchandising Executive, E-Commerce Campaign Executive, Customer Acquisition Executive and E-Commerce Marketing Analyst.
Key Skills: E-commerce marketing strategy, product listing optimization, marketplace marketing, e-commerce SEO, social commerce, digital advertising, customer acquisition, customer retention and e-commerce analytics.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–20+ LPA
- Top-level: ₹20–40+ LPA
Scope: E-commerce marketing professionals can work in online marketplaces, e-commerce companies, retail chains, direct-to-consumer brands, digital marketing agencies, consumer-product businesses, fashion and lifestyle companies, electronics businesses, startups and corporate digital-commerce departments. Learners can also apply these skills to promote their own online stores and e-commerce ventures.
