Description
Course Name: Advanced Diploma in Digital Marketing
Course Id: ADDM/Q1001.
Eligibility: 10+2 grade or equivalent.
Objective: This course offers advanced knowledge of digital marketing strategies, including search engine optimization (SEO), social media marketing, content marketing, email campaigns, and online advertising. It covers analytics, campaign management, and customer engagement techniques.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Digital Marketing: Overview of digital marketing, Evolution of digital marketing, Traditional vs. digital marketing, Importance of digital marketing in business, Key digital marketing channels, Consumer behavior in the digital era, Latest digital marketing trends, Digital marketing strategies for businesses, Career opportunities in digital marketing, Future scope of digital marketing.
Search Engine Optimization (SEO): Introduction to SEO and its importance, Search engine algorithms and ranking factors, Keyword research and analysis, On-page SEO techniques, Off-page SEO strategies, Technical SEO and website optimization, Local SEO and Google My Business, Mobile SEO and voice search optimization, SEO tools and analytics, SEO trends and best practices.
Search Engine Marketing (SEM) & Pay-Per-Click (PPC): Introduction to SEM and PPC, Google Ads and Bing Ads, Keyword bidding strategies, Ad copywriting and A/B testing, Quality Score and Ad Rank optimization, Display advertising and remarketing, Landing page optimization, Campaign tracking and performance analysis, PPC automation and AI-based bidding, SEM trends and case studies.
Social Media Marketing (SMM): Overview of social media platforms, Facebook marketing strategies, Instagram marketing and influencer collaborations, LinkedIn marketing for B2B businesses, Twitter marketing and trends, YouTube marketing and video optimization, TikTok and emerging social media platforms, Social media advertising and targeting, Community management and engagement, Social media analytics and reporting
Content Marketing & Blogging: Introduction to content marketing, Creating a content strategy, Blog writing and SEO-friendly content, Guest blogging and link-building strategies, Content distribution and promotion, Video content marketing, Podcasting and audio content marketing, Storytelling and brand messaging, Measuring content marketing ROI, Latest content marketing trends.
Email Marketing & Automation: Introduction to email marketing, Building an email list, Email design and copywriting best practices, Personalization and segmentation strategies, Email automation and workflows, A/B testing for email campaigns, Avoiding spam filters and ensuring deliverability, Email marketing analytics and KPIs, Drip campaigns and lead nurturing, Best email marketing tools and platforms.
Job Opportunities after Advanced Diploma in Digital Marketing
Graduates can build careers in online marketing, branding, and analytics across industries.
Top Roles: Digital Marketing Manager, SEO / SEM (PPC) Specialist, Social Media Manager, Content Marketing Manager, Email Marketing Specialist, Affiliate Marketing Manager, E-commerce Manager, Web Analytics Manager, Digital Brand Manager, Video Marketing Specialist, Digital Marketing Consultant, Freelancer / Entrepreneur
Key Skills: SEO, SEM, social media marketing, content creation, analytics (Google Analytics), paid ads, branding.
Salary Range (India):
- Entry-level: ₹3–6 LPA
- Mid-level: ₹6–12 LPA
- Senior-level: ₹12–25 LPA+
- Top roles: ₹25–50 LPA+
Scope: Rapidly growing field with high demand across industries, strong freelance opportunities, and excellent career growth in digital-first businesses.
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