Description
Course Name: Advanced Certificate in Journalism & Mass communication
Course Id: ACJ&MC/Q1001.
Eligibility: Completion of 10+2 (higher Secondary) or equivalent.
Objective: An Advanced Certificate in Journalism & Mass communication is an excellent option for individuals interested in pursuing a career in the fast-paced and dynamic media industry. The program provides a strong foundation in journalism, media ethics, communication strategies, and media production. Graduates gain the skills necessary to work in various media platforms, including print, television, radio, and digital media.
Duration: Three Month.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.
| Marking System: | ||||||
| S.No. | No. of Questions | Marks Each Question | Total Marks | |||
| 1 | 10 | 5 | 50 | |||
| 2 | 5 | 4 | 20 | |||
| 3 | 5 | 3 | 15 | |||
| 4 | 5 | 2 | 10 | |||
| 5 | 5 | 1 | 5 | |||
| 30 | 100 | |||||
| How Students will be Graded: | ||||||
| S.No. | Marks | Grade | ||||
| 1 | 91-100 | O (Outstanding) | ||||
| 2 | 81-90 | A+ (Excellent) | ||||
| 3 | 71-80 | A (Very Good) | ||||
| 4 | 61-70 | B (Good) | ||||
| 5 | 51-60 | C (Average) | ||||
| 6 | 40-50 | P (Pass) | ||||
| 7 | 0-40 | F (Fail) | ||||
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to Journalism & Mass Communication: Definition and scope of journalism, History and evolution of mass communication, Role of journalism in society and democracy, Types of journalism (print, broadcast, digital, investigative, etc.), Difference between journalism and mass communication, Ethics and responsibilities of journalists, Impact of media on public opinion, Career opportunities in journalism and mass communication.
News Reporting & Writing: Elements of news and news values, News sources and information gathering techniques, Writing news reports (structure, headlines, leads), Interviewing skills and techniques, Investigative journalism and fact-checking, Editorial writing and opinion pieces, Writing for print vs. digital media, Legal and ethical considerations in news reporting.
Media Laws & Ethics: Freedom of the press and media regulations, Defamation, libel, and slander laws, Copyright and intellectual property rights, Right to information (RTI) and press freedom, Fake news and misinformation challenges, Media ethics and journalistic integrity, Privacy laws and ethical reporting, Case studies on media law violations and press freedom issues.
Broadcast Journalism (Radio & Television): Introduction to radio and television journalism, Basics of news anchoring and presentation, Scripting and producing radio news bulletins, TV news production and field reporting, Role of visuals and sound in broadcast journalism, Live reporting and on-the-spot coverage techniques, Editing and post-production in electronic media, Trends and innovations in broadcast journalism.
Digital Journalism & Social Media: Rise of digital journalism and online news platforms, Writing for web and social media, Podcasting and video journalism techniques, Role of citizen journalism and user-generated content, Monetization of digital media platforms, SEO and content optimization for digital news, Ethical issues in social media journalism, Case studies on viral news and online misinformation.
Advertising & Media Marketing: Introduction to advertising and its types, Role of advertising in mass communication, Basics of ad copywriting and creative strategy, Market research and consumer behavior analysis, Advertising ethics and legal considerations, Media planning and campaign execution, Online advertising and influencer marketing, Case studies on successful advertising campaigns.
Job Opportunities after Advanced Certificate in Journalism & Mass Communication
Graduates of this program gain strong skills in news reporting, media production, content creation, communication, and digital journalism, preparing them for roles in print, electronic, and digital media industries.
Key Career Options: Journalist, News Reporter, Content Writer, News Anchor, Sub-Editor, Media Executive, Digital Content Creator, Social Media Manager, Public Relations Executive, Copywriter, Radio Jockey, TV Correspondent, Media Researcher.
Salary Range (India):
Entry-level: ₹2–4 LPA
Mid-level: ₹4–8 LPA
Senior-level: ₹8–15+ LPA
Industries Hiring Graduates: Newspapers & Magazines, Television Channels, Radio Stations, Digital Media Platforms, Advertising Agencies, Public Relations Firms, Corporate Communication Departments, Film & Entertainment Industry, News Portals.
Skills Developed: News writing & reporting, editing, interviewing, communication skills, media ethics, content creation, digital journalism, social media management, storytelling, and research skills.
Graduates can progress to roles like Senior Journalist, Editor, News Producer, or Media Manager, with further growth through experience, specialization, and advanced studies in mass communication or media management.
